How does the rest of the world view Britain?

A new Ipsos MORI poll reveals that the further you travel away from Britain, the better Britain looks.

Our position in the world and how we are perceived from abroad matters economically and politically. A positive image abroad can support export-led growth and inward investment, but also facilitates "soft power" and British influence on the world stage. Has 2012 changed global perceptions and improved brand Britain?

New Ipsos MORI research for the British Council suggests that Britain’s three big events of the past year – the Olympics, the Paralympics and the Diamond Jubilee – have contributed to an improvement in its reputation overseas and created additional interest in Britain as a place to visit, study and do business. This comes on top of an already positive global image of Britain, one which contrasts with, in many cases, an unnecessarily self-deprecating outlook among Brits as evidenced by our pre-Olympics research, Britain 2012.

Our latest Global Advisor survey across 11 countries including the US, China, India and Russia suggests that the Great British summer has had a positive impact overseas. Almost two thirds of those we polled said that they thought Britain did a good job at organising the Olympics (compared to only 6 per cent who disagreed), and 44 per cent believe that Britain has a greater influence over world affairs as a result (only 3 per cent take a negative view).

More than one in three said the 2012 Games have made them more likely to visit Britain and the same proportion said the Games have made Britain more attractive to them as a place to do business or study. Fewer than one in five said the Olympics have not made them any more likely to want to visit, study or do business in Britain.

The Queen’s Diamond Jubilee also appears to have contributed to improved perceptions of Britain, albeit to a lesser extent. More than a quarter of those surveyed around the world said they had experienced or been aware of the Jubilee in some form. Of those, one in three said they now think more positively about Britain as a result. Only three per cent say that it has had a negative effect on their perceptions of Britain.

So far so good, but is Britain distinctive? There is some evidence from our polling that Britain stands out from other western nations in a way that could be good news for UK plc if harnessed in the right way. For example, other research for the British Council finds that people from the UK are more trusted than, say, those from Germany and from the USA.

Across a whole range of topics, we find people around the world see Britain in a pretty positive light with, for instance, a majority seeing us as a country committed to culture and the arts (54%), with strong democratic values and institutions (56 per cent) and with a good standard of living (59 per cent). The power of the English language is a positive, and cultural activities have a beneficial impact on views of Britain.

As is always the case though, there are some caveats. Much of the research we have conducted over the last twelve months suggests the further you travel away from Britain, the better Britain looks. Our European neighbours and trading partners tend to take a rather less positive view. Perhaps we should not be too surprised that Europeans give us a cool reception – along with ‘in/out’ debates, they are hardly hearing and seeing British confidence, something Boris Johnson pointed out at the CBI annual conference recently.

There is no getting away from the relatively poor self-assessment the British people give Britain. Is this a good place to invest, for instance? Only 24 per cent of us think so. Looking at Britain from outside, however, the figure rises to 42 per cent. The same poll found that only 13 per cent of Brits feel we have a strong economy whilst globally, 48 per cent feel Britain’s economy is strong. And one of the more striking Global Advisor poll findings this year is that Germans were four times more likely to be positive about their economy’s prospects than the British were of theirs.

Still, back in August, 78 per cent of the British public thought that the Olympics had had a positive impact on the way Britain is viewed by the world, and our polling for the British Council shows that they have been proved correct. This means that while this Olympic year is fading fast and interest in Rio 2016 is only just in its infancy, the 2012 legacy opportunities for Britain are still evident and exciting.

Ben Marshall is a Research Director at Ipsos MORI
Follow him on Twitter @BenM_IM

Fireworks light up the stadium during the closing ceremony of the 2012 Paralympic Games in London. Photograph: Getty Images.

Ben Marshall is a research director at Ipsos MORI.

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The biggest divide in politics is not left against right, but liberals against authoritarians

My week, including a Lib Dem membership rise, The Avalanches, and why I'm putting pressure on Theresa May over child refugees.

It is a boost for us that Nick Clegg has agreed to return to the front line and be our Brexit spokesperson. I hadn’t even had a chance at our meeting to make him the offer when he said: “Before we start, I’ve been thinking about this and want to take on the fight over Europe.”

With Labour apparently willing to give the Tories a free pass to take us out of Europe, the Liberal Democrats are the only UK-wide party that will go into the next election campaigning to maintain our membership of the EU. The stage is remarkably clear for us to remind Theresa May precisely what she would be risking if we abandon free trade, free movement, environmental protection, workers’ rights and cross-border security co-operation. More than a month on from the referendum, all we have heard from the Tories is that “Brexit means Brexit” – but they have given us no clue that they understand what that means.

 

Premature obituaries

Not long ago, the received wisdom was that all political parties were dying – but lately the supposed corpses have twitched into life. True, many who have joined Labour’s ranks are so hard left that they don’t see winning elections as a primary (or even a desirable) purpose of a party, and opening up Labour to those with a very different agenda could ultimately destroy it.

Our experience has been happier: 20,000 people joined the Liberal Democrat fightback in the wake of the 2015 general election result, and 17,000 more have joined since the referendum. We now have more members than at any time this century.

 

Breaking up is hard to do

Journalists have been asking repeatedly if I want to see the break-up of the Labour Party, with moderates defecting to the Liberal Democrats. I have been clear that I am not a home-wrecker and it is for Labour to determine its own future, just as I focus on advancing the Liberal Democrat cause. Yet I have also been clear that I am happy for my party to be a home for liberals of whatever hue. I enjoyed campaigning in the referendum with a variety of progressive figures, just as moderates from different parties shared platforms in 1975. It struck me that far more unites us than divides us.

That said, not all “moderate” Labour figures could be described as “liberal”, as John Reid demonstrated as Labour home secretary. The modern political divide is less left v right than authoritarian v liberal. Both left and right are looking increasingly authoritarian and outright nasty, with fewer voices prepared to stand up for liberal values.

 

What I did on my holidays

Time off has been virtually non-existent, but I am reading A Wilderness of Mirrors by Mark Meynell (about loss of trust in politics, the media and just about everything). I’m also obsessively listening to Wildflower by the Avalanches, their second album, 16 years after their first. It’s outstanding – almost 60 minutes of intelligently crafted dialogue, samples and epic production.

During the political maelstrom, I have been thinking back to the idyllic few days I spent over half-term on the Scottish island of Colonsay: swimming in the sea with the kids (very cold but strangely exhilarating ­after a decent jog), running and walking. An added bonus is that Colonsay is the smallest island in the world to have its own brewery. I can now heartily recommend it.

 

Preparing for the next fight

The odds are weirdly long on an early general election, but I refuse to be complacent – and not merely because the bookies were so wrong about Brexit. If we have learned one truth about Theresa May as Prime Minister so far, it is that she is utterly ruthless. After her savage cabinet sackings, this is, in effect, a new government. She has refused to go to the country, even though she lectured Gordon Brown on the need to gain the endorsement of the electorate when he replaced Tony Blair. Perhaps she doesn’t care much about legitimacy, but she cares about power.

You can be sure that she will be keeping half an eye on Labour’s leadership election. With Jeremy Corbyn potentially reconfirmed as leader in September against the wishes of three-quarters of his MPs, Mrs May might conclude that she will never have a better chance to increase her narrow majority. Throw in the possibility that the economy worsens next year as Brexit starts to bite, and I rule nothing out.

So, we are already selecting candidates. It is vital that they dig in early. As we are the only party prepared to make the positive case for Europe, such an election would present us with an amazing opportunity.

 

Sitting Priti

David Cameron pledged to take an unspecified number of unaccompanied children from camps across the Continent. I am putting pressure on Theresa May to turn that vague commitment into a proper plan. Having visited such camps, I have been fighting for Britain to give sanctuary to a minimum of 3,000 unaccompanied children, who are currently open to the worst kinds of exploitation. We have heard nothing but silence from the government, with underfunded councils reporting that they are not receiving the help they need from Whitehall.

Meanwhile, it remains government policy to send refugees to Turkey – whose increasingly authoritarian government has just suspended human rights protection.

As if all of this were not grim enough, we have a new Secretary of State for International Development, Priti Patel, who has said that she thinks aid should be used largely to promote trade. As someone who wants our country to be respected around the world, I find this plain embarrassing. Actually, it’s worse. It’s shaming. As with Europe, so with the world: the ­Conservative government is hauling up the drawbridge just when we need more than ever to engage with people beyond our shores.

Tim Farron is the leader of the Liberal Democrats. To join the party, visit: libdems.org.uk/join

Tim Farron is leader of the Liberal Democrats.

This article first appeared in the 28 July 2016 issue of the New Statesman, Summer Double Issue