New Statesman: announcing our new bloggers

Glosswitch, Martin Robbins, Bim Adewunmi, Ryan Gilbey and Kate Mossman join the "blogging powerhouse".

Five new bloggers today join the New Statesman team, writing about parenting, pop culture, film, music and science. Meet the newest additions to our "blogging powerhouse" (seriously, that's what we called it last time we had newbies). 

Glosswitch

A mother of two, and writer of the Glosswatch blog, she describes herself as a "humourless feminist in mummy blogger clothing". In her previous posts for the NS, she has dared to defend "yummy mummies" and told off Benedict Cumberbatch. She tweets @glosswitch

Go to her blog

Martin Robbins

Author of the Guardian website's Lay Scientist blog, Martin will be writing for the NS about skepticism (and scepticism), the media and sexuality. His posts might sometimes be NSFW, but will always be both entertaining and factual. He tweets @mjrobbins

Go to his blog

Bim Adewunmi

Bim blogs at Yoruba Girl Dancing and The Flick, and she will be writing a weekly column on pop culture and telly. She tweets @bimadew

Go to her blog 

Ryan Gilbey

The New Statesman magazine's film critic now has his own dedicated blog on the site (he's a StumbleUpon crowd favourite). Ryan blogs about films with authority, puns and love. 

Go to his blog

Kate Mossman

The New Statesman magazine's pop critic will be writing an extra weekly piece for the website on "pop" music (whatever that means these days). She recently wrote about the 30th anniversary of Michael Jackson's Thriller, which you can read here.

Go to her blog

Our five new writers join our existing blogging team:

David Allen Green on law Go to his blog

Laurie Penny on politics, pop culture and feminism Go to her blog

Mehdi Hasan on world affairs Go to his blog

The Vagenda on magazines and media Go to their blog

Nicky Woolf from America Go to his blog

Helen Lewis on games, satire and anything else, really Go to her blog

Nelson Jones on belief and religion Go to his blog

Steven Baxter on the media Go to his blog

Rowenna Davis on politics outside Westminster Go to her blog

Gavin Kelly on economics and evidence Go to his blog

Martha Gill on psychology and neuroscience Go to her blog

John Stoehr on US politics Go to his blog

Alex Hern on the internet (it's a series of tubes, apparently) Go to his blog

Michael Brooks on science and discovery Go to his blog

Samira Shackle from Pakistan Go to her blog

Alan White on social affairs and society Go to his blog

Juliet Jacques on culture and counter-culture Go to her blog

Alex Andreou on finance and Europe Go to his blog

Helen Lewis is deputy editor of the New Statesman. She has presented BBC Radio 4’s Week in Westminster and is a regular panellist on BBC1’s Sunday Politics.

Getty
Show Hide image

The economics of outrage: Why you haven't seen the end of Katie Hopkins

Her distasteful tweet may have cost her a job at LBC, but this isn't the last we've seen of Britain's biggest troll. 

Another atrocity, other surge of grief and fear, and there like clockwork was the UK’s biggest troll. Hours after the explosion at the Manchester Arena that killed 22 mostly young and female concert goers, Katie Hopkins weighed in with a very on-brand tweet calling for a “final solution” to the complex issue of terrorism.

She quickly deleted it, replacing the offending phrase with the words “true solution”, but did not tone down the essentially fascist message. Few thought it had been an innocent mistake on the part of someone unaware of the historical connotations of those two words.  And no matter how many urged their fellow web users not to give Hopkins the attention she craved, it still sparked angry tweets, condemnatory news articles and even reports to the police.

Hopkins has lost her presenting job at LBC radio, but she is yet to lose her column at Mail Online, and it’s quite likely she won’t.

Mail Online and its print counterpart The Daily Mail have regularly shown they are prepared to go down the deliberately divisive path Hopkins was signposting. But even if the site's managing editor Martin Clarke was secretly a liberal sandal-wearer, there are also very good economic reasons for Mail Online to stick with her. The extreme and outrageous is great at gaining attention, and attention is what makes money for Mail Online.

It is ironic that Hopkins’s career was initially helped by TV’s attempts to provide balance. Producers could rely on her to provide a counterweight to even the most committed and rational bleeding-heart liberal.

As Patrick Smith, a former media specialist who is currently a senior reporter at BuzzFeed News points out: “It’s very difficult for producers who are legally bound to be balanced, they will sometimes literally have lawyers in the room.”

“That in a way is why some people who are skirting very close or beyond the bounds of taste and decency get on air.”

But while TV may have made Hopkins, it is online where her extreme views perform best.  As digital publishers have learned, the best way to get the shares, clicks and page views that make them money is to provoke an emotional response. And there are few things as good at provoking an emotional response as extreme and outrageous political views.

And in many ways it doesn’t matter whether that response is negative or positive. Those who complain about what Hopkins says are also the ones who draw attention to it – many will read what she writes in order to know exactly why they should hate her.

Of course using outrageous views as a sales tactic is not confined to the web – The Daily Mail prints columns by Sarah Vine for a reason - but the risks of pushing the boundaries of taste and decency are greater in a linear, analogue world. Cancelling a newspaper subscription or changing radio station is a simpler and often longer-lasting act than pledging to never click on a tempting link on Twitter or Facebook. LBC may have had far more to lose from sticking with Hopkins than Mail Online does, and much less to gain. Someone prepared to say what Hopkins says will not be out of work for long. 

0800 7318496