Grant Holt, football fandom and me

A tribute to a dying breed, and the narratives around him.

“My name is Juliet and I support Norwich City.” There should be meetings where I can introduce myself thus to sympathetic people, but there aren’t, so instead I’m sharing my sadness with you, dear reader, because my favourite team have sold my favourite footballer.

It would be hideously self-indulgent to just write a love letter to former City striker Grant Holt after his departure for Wigan Athletic, so really, I’m writing about the narratives I build as a football fan, and why I build them. (I removed the journalistic “we” from that sentence, you’ll be relieved to know.) And, in the two decades that I’ve supported City, no transfer has seemed to signify the end of a narrative as much as this one.

Speaking rationally, it makes sense. Holt joined Norwich in July 2009, after City were relegated to the third division (League One) for the first time in fifty years. Ten years earlier, Carlisle United released 18-year-old Holt, who took a job as a tyre fitter and played part-time for non-League Workington, Halifax and Barrow, around a brief spell in Singapore with Sengkang Marine. He joined Sheffield Wednesday in 2003, but it didn’t work out and he went to Rochdale; after two years there he signed for Nottingham Forest, starting impressively before struggling again at a bigger club. So he spent a strong season in the fourth division with Shrewsbury Town which led him, at 28, to Norfolk, the flagship signing by former City goalkeeper and new manager Bryan Gunn.

There, Holt starred in a surreal success story, with City’s rapid recovery and his own belated recognition as a strong, deceptively skilful centre-forward becoming intertwined. He made his debut as on the opening day of 2009-10 Norwich lost 7-1 at home to Colchester United – the single worst result in the club’s history. City responded by sacking Gunn – whose appointment, in hindsight, felt like some sort of Andy Kaufman-esque performance art stunt – and taking Colchester’s manager, Paul Lambert. Holt was twice top scorer and Player of the Year as Norwich won League One before shooting straight through to the Premier League.

But in the Premier League, Holt really exceeded expectations, and became a symbol of resistance to the homogeneity, commercialisation and globalisation of twenty-first century football.  He was already a hero to Norwich fans, not least for his hat-trick against rivals Ipswich in the Championship (indeed, this picture of Holt laughing during City’s 5-1 win in Suffolk instantly became my favourite football photograph), but very few thought that Lambert’s team, which retained several players from the third tier and recruited mostly from the lower divisions, would survive in the Premier League, and even fewer imagined that Holt would end the season with 17 goals and in contention for England’s European Championship squad.

The first game I went to that season was at Chelsea. I paid £47.50 for my ticket, almost certain that City would get thrashed, and expecting to hate every minute, but going because, somehow, I retained some hope that I might see something unexpected, even miraculous. Charmingly, in contrast to Chelsea’s expensive international superstars, Norwich started with six who had played in non-League football, as well as the attacking Holy Trinity – Holt, Chris Martin and playmaker Wes Hoolahan – who had fired them out of League One.

José Bosingwa put Chelsea ahead in the seventh minute, and I feared the worst. (Later, several friends told me that they’d seen me on Match of the Day here, “looking worried”.) But in the second half, the impossible happened: City played a long cross into Chelsea’s penalty area, Chelsea goalkeeper Hilário and defender Branislav Ivanović collided, the ball dropped and Holt volleyed a looping shot over John Terry, whose sprawling failure to stop it going in only heightened our euphoria.

Chelsea scored two late goals and won 3-1, but somehow, the whole endeavour suddenly felt less futile: our club could keep its identity and compete in the top flight (even if we couldn’t hope to win it). Holt’s success epitomised and emphasised this: his bullet header to equalise at Liverpool and his brilliant trap, turn and finish against Manchester United earned him national recognition, but his strikes in victories over less established teams were just as important – Holt’s unusual, almost unthinkable career path and his burly physique provided a thrilling counterpoint to the hyper-athletic modern footballer and the often hollow spectacle of the Premier League.

It wasn’t so much that Holt made me, or any other fellow fans, think that we could become professional footballers – I’ve had to accept that, aged 31, having never got past Horley Town’s B team at Under-12 level and subsequently undergoing gender reassignment, I will probably never play for Norwich (although I’ve not ruled out Ipswich) – but that people like us, who we knew and understood, could still get onto the other side of the touchline. We didn’t so much ignore his imperfections as celebrate them: Holt committed the most fouls in the Premier League for two consecutive seasons, and for the second, I wanted a trophy.

But, by then, the inadequacy and stupidity of the narrative around Holt had been exposed. In a few awful days, Holt first admitted that he had always voted Tory – even before he became a professional footballer – and then submitted a transfer request, and the middle-class fans who’d built up Holt as a working class hero had to reconsider. (Has this ever happened before?) It was a reminder that footballers are, you know, people, with opinions and financial choices to make and families and futures to think about – easy to forget when you’re used to thinking about footballers as faces on stickers or names on management simulations or people bought and sold according to expediency.

In the end, Holt said his transfer request was a negotiating ploy and stayed in Norfolk for one last, very different season. His relationship with the fans recovered but was never quite the same, and he scored half as many goals as new Norwich manager Chris Hughton adopted a far more defensive approach – and now things have changed a lot more. Slowly becoming established, Norwich have replaced Holt with Holland striker Ricky van Wolfswinkel, after 1974 World Cup finalist Johan Neeskens recommended that he join. So it’s a new story – of my team competing on the terms of the Premier League, rather than despite them – but one that never would have begun without Holt. Somehow, I’m sure I’ll adapt.

Grant Holt of Norwich City in May 2013. Photograph: Getty Images

Juliet Jacques is a freelance journalist and writer who covers gender, sexuality, literature, film, art and football. Her writing can be found on her blog at and she can be contacted on Twitter @julietjacques.

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The joy of only winning once: why England should be proud of 1966

We feel the glory of that triumphant moment, 50 years ago, all the more because of all the other occasions when we have failed to win.

There’s a phrase in football that I really hate. It used to be “Thirty years of hurt”. Each time the England team crashes out of a major tournament it gets regurgitated with extra years added. Rather predictably, when England lost to Iceland in Euro 2016, it became “Fifty years of hurt”. We’ve never won the European Championship and in 17 attempts to win the World Cup we have only won once. I’m going to tell you why that’s a record to cherish.

I was seven in 1966. Our telly was broken so I had to watch the World Cup final with a neighbour. I sat squeezed on my friend Colin’s settee as his dad cheered on England with phrases like “Sock it to them Bobby”, as old fashioned now as a football rattle. When England took the lead for the second time I remember thinking, what will it feel like, when we English are actually Champions of the World. Not long after I knew. It felt good.

Wembley Stadium, 30 July 1966, was our only ever World Cup win. But let’s imagine what it would be like if, as with our rivals, we’d won it many times? Brazil have been World Champions on five occasions, Germany four, and Italy four. Most England fans would be “over the moon” if they could boast a similarly glorious record. They’re wrong. I believe it’s wonderful that we’ve only triumphed once. We all share that one single powerful memory. Sometimes in life less is definitely more.

Something extraordinary has happened. Few of us are even old enough to remember, but somehow, we all know everything that happened that day. Even if you care little about the beautiful game, I’m going to bet that you can recall as many as five iconic moments from 50 years ago. You will have clearly in your mind the BBC commentator Kenneth Wolstenholme’s famous lines, as Geoff Hurst tore down the pitch to score his hat-trick: “Some people are on the pitch. They think it’s all over. It is now”. And it was. 4 - 2 to England against West Germany. Thirty minutes earlier the Germans had equalised in the dying moments of the second half to take the game to extra time.

More drama we all share: Geoff Hurst’s second goal. Or the goal that wasn’t, as technology has since, I think, conclusively proved. The shot that crashed off the cross bar and did or didn’t cross the line. Of course, even if you weren’t alive at the time, you will know that the linesman, one Tofiq Bakhramov, from Azerbaijan (often incorrectly referred to as “Russian”) could speak not a word of English, signalled it as a goal.

Then there’s the England Captain, the oh-so-young and handsome Bobby Moore. The very embodiment of the era. You can picture him now wiping his muddy hands on his white shorts before he shakes hands with a youthful Queen Elizabeth. Later you see him lifted aloft by his team mates holding the small golden Jules Rimet trophy.

How incredible, how simply marvellous that as a nation we share such golden memories. How sad for the Brazilians and Germans. Their more numerous triumphs are dissipated through the generations. In those countries each generation will remember each victory but not with the intensity with which we English still celebrate 1966. It’s as if sex was best the first time. The first cut is the deepest.

On Colin’s dad’s TV the pictures were black and white and so were the flags. Recently I looked at the full colour Pathe newsreel of the game. It’s the red, white and blue of the Union Jack that dominates. The red cross of Saint George didn’t really come into prominence until the Nineties. The left don’t like flags much, unless they’re “deepest red”. Certainly not the Union Flag. It smacks of imperialism perhaps. In 1966 we didn’t seem to know if we were English or British. Maybe there was, and still is, something admirable and casual about not knowing who we are or what is our proper flag. 

Twelve years later I’m in Cuba at the “World Festival of Youth” – the only occasion I’ve represented my country. It was my chance to march into a stadium under my nation’s flag. Sadly, it never happened as my fellow delegates argued for hours over what, if any, flag we British should walk behind. The delegation leaders – you will have heard of them now, but they were young and unknown then – Peter Mandelson, Trevor Phillips and Charles Clarke, had to find a way out of this impasse. In the end, each delegation walked into the stadium behind their flag, except the British. Poor Mandelson stood alone for hours holding Union Jack, sweltering in the tropical sun. No other country seemed to have a problem with their flag. I guess theirs speak of revolution; ours of colonialism.

On Saturday 30 July BBC Radio 2 will commemorate the 50th anniversary of the 1966 World Cup Final, live from Wembley Arena. Such a celebration is only possible because on 16 occasions we failed to win that trophy. Let’s banish this idea of “Fifty years of hurt” once and for all and embrace the joy of only winning once.

Phil Jones edits the Jeremy Vine Show on BBC Radio 2. On Saturday 30 July the station celebrates the 50th anniversary of the 1966 World Cup Final live from Wembley Arena, telling the story of football’s most famous match, minute by minuteTickets are available from: www.wc66.org