The high cost of sporting glory

Events such as the World Cup and the Olympics are not the economic juggernauts that their promoters

There is no doubt that the World Cup has been a joyous party for those lucky enough to attend. There is also no doubt that it has been a bon­anza for Fifa, football's governing body. The commercial income accruing to Fifa will come to about £2.2bn for TV rights, sponsorship and merchandising, while an estimated £800m has been spent on organising the tournament and £700m on local development projects.

Fifa, therefore, generates a tidy profit of £700m, which it either retains to promote its own pet projects or disburses to national football associations: a significant bargaining chip in the hands of its 24-man executive committee. In 2004, the projected cost to the South African taxpayer for hosting the finals was R2.3bn, or £200m (the bid book was lost for years until the Mail and Guardian posted it online in June); the current figure is said to be R33bn (£3bn). Fifa does not pay for the stadiums, but gets to put its brand all over development projects in the host country. And what does South Africa get in return for its investment?

The organisers claim that the event will produce an economic stimulus of R55bn (£4.8bn), generating in excess of 300,000 additional foreign tourists and promoting growth across the economy. Similar claims have been made for previous World Cups and other major sporting events, especially the summer Olympic Games. Politicians seem especially fond of claiming that major events bring significant economic benefits. This case rests on two foundations: first, that the building of stadiums and related infrastructure will boost the construction industry, with knock-on effects into the wider economy; second, that there will be a large influx of foreign visitors.

Eye candy

The problem with the first claim is that it is predicated on the assumption that the resources required for construction are lying around idle, waiting for something to do. In reality, modern infrastructure construction requires skilled labour and expensive resources. The question is not whether construction generates income; it is whether this particular form of construction puts resources to best use. It is not difficult to see that the needs of a developing country such as South Africa would be better met by building roads, houses and related infrastructure in the townships rather than building big stadiums. As with the Olympics, facilities for the World Cup are likely to be little used after the event. It's like building a bridge that is going to be used only once.

Take the development of Green Point in Cape Town at a cost of R4.5bn (£400m): the stadium will have hosted just eight games by the end of the tournament. It does offer spectacular views of Table Mountain, but remember just how much this eye candy cost. The original plan was to upgrade the existing stadium in Athlone, at an estimated cost about R1.7bn (£150m). The Athlone redevelopment was attractive because the facility is located in the poor Cape Flats and could have triggered public-sector spending in an underdeveloped area while providing a long-term facility for football fans.

Green Point, by contrast, is located in an affluent area and the mostly white sports fans there are already well provided for in the sports that interest them: rugby and cricket. The local authority had developed the Athlone plan with the South African government. It came into question when Fifa's president, Sepp Blatter, visited the Cape, after an advance delegation realised what a superb TV image a stadium at Green Point would provide. A dubious case was made that Athlone would not provide enough seats, and the semi-final promise was dangled in front of the organising committee. The result: £400m for a few TV shots.

It is questionable whether developing stadiums is a good use of South African government revenue, but the absurdity of the Green Point white elephant seems beyond doubt. Similar questions were raised about the Moses Mabhida Stadium in Durban, which cost R3.1bn (£270m). Local housing activists have bemoaned the waste of resources when so many ordinary people remain without basic facilities. The question of visitor numbers is similarly problematic. It sounds as if the event ought to bring a tourist bonanza, but the records from previous tournaments provide little evidence of any. Take Germany, for example. In June 2006, hotel bookings for overnight stays increased by 1.4 million compared to the previous June - which sounds impressive, until you realise that stays were significantly down on the previous year in May and August 2006, and that 2005 overall was a bad year. The entire 2006 overnight stay figure was only slightly higher than that recorded in 2001. Thus, the World Cup did little to boost German tourism that had stagnated after the 11 September 2001 attacks.

The decision to attend a World Cup hinges on complex factors. Many people who would have visited a location anyway choose to reschedule their trip to coincide with the event. Worse still, others will avoid visiting the country while the event is on. In 2003, there were 14 million visitors to Greece, but in 2004, when it hosted the Olympics, only 13 million. A better comparison with South Africa is the Japan-South Korea World Cup, which was some distance from the main sources of affluent, travelling fans. Japan had an increase in visitor arrivals in June 2002 of 37,646 over the previous year. South Korea suffered a decline of 56,864. South Africa expected a tourist uplift from Europe and the US; experience suggests disappointment.

In 2004, when South Africa was awarded the World Cup, there was talk of visitor numbers as high as 600,000 from people connected to the bid. By last year, Grant Thornton, as consultant to the organising committee, was still anticipating 483,000 visitors, but down­graded its forecast to 373,000 in the spring. Even this number sounds optimistic; hotels in Durban, Cape Town and elsewhere have been reporting occupancy rates in the region of 10-30 per cent, rather than the expected 65-75 per cent. Journalists have been talking about how quiet it is outside the stadiums. Demand for tickets within South Africa and from the rest of Africa has been particularly disappointing and some of the group matches were played in half-full stadiums, as if to emphasise what a waste of money much of the investment has been.

To put it in perspective, visitor numbers from outside Africa totalled 331,000 in June and July last year, while visitors from other African nations exceeded 1.2 million. So it looks as if numbers of tourists to South Africa will be little different from previous years. This is a financial nightmare for South African commerce, including large numbers of small businesses that invested in facilities to meet a much higher level of demand.Yet none of this should come as much of a surprise: if the South Africans had asked for an objective view backed up by data five years ago, they could easily have got it.

So, why are such inflated and misleading claims presented by governments and organisers? The answer is that Fifa and the International Olympic Committee (IOC) are monopolists selling the rights to the most attractive sports events on the planet and, like any good monopolist, they are not prepared to give their property away cheaply. That is why they organise bidding contests among potential host nations. Setting political rhetoric aside, what wins you the bid is the promise to lay on lavish games to the greater glory of Fifa and the IOC, largely at the public expense. These events could be self-funding, but then they would not be so lavish. Fifa and the IOC demand a government guarantee to underwrite the staggering cost. To justify this extravagance, politicians cover themselves by claiming that there is an economic benefit - a quite breathtaking refusal to face the facts.

Voodoo economics

In many cases, one might say that this does not really matter. There is good evidence that the public at large derives a significant feel-good factor from hosting major events and so is quite willing to subsidise them. Wealthy nations such as Germany and the UK can afford (more or less) to cover the cost if that is what people want. And, in the light of the banking bailouts, the subsidies no longer look so huge. Moreover, there is reason to believe that the public is not fooled by the organisers' voodoo economics. When it was announced in 2007 that the cost of the 2012 Olympic Games in London would be closer to £9bn than the original estimate of £2.4bn, few batted an eyelid.

But with South Africa, the issue is more serious. The UK government spends about £80bn annually on education, whereas South Africa spends about £12bn. The UK is spending a sum equal to just over 10 per cent of its annual education budget on London 2012, South Africa about 25 per cent to host the 2010 World Cup. Scarce resources are being diverted from activities that have much greater value added.

This is just not good enough. Historically, most major sports events have been awarded to wealthy nations that can afford to pay for them. Awarding the World Cup to a developing nation is an important step forward, but this achievement should not be bought by using essential resources to provide VIPs with freebies. There is no doubt that these events could be less lavish and remain equally entertaining. Most of us watch the World Cup on TV - we will be watching what is happening on the grass, and not from the blimp, or even the terraces.

There are many ways in which a more equitable World Cup could be organised, but most reforms require a more open and democratised governance at the top. Both Fifa and the IOC could choose to award their prestigious prizes not on the basis of extravagant public spending, but on sporting merit. For example, the nation that did the most to promote participation in sport could be awarded the right to host these events. Nor need they discriminate against the poor, as the key measure would be growth, not the base level at which countries start. However, such reforms require a commitment to pursuing purely sporting objectives, rather than the current system of rampant commercialism for the good of organisations such as Fifa. Football is meant to be the beautiful game, not the bankrupt game.

Stefan Szymanski is professor of economics at Cass Business School and co-author of “Why England Lose" (HarperSport, £7.99)

This article first appeared in the 05 July 2010 issue of the New Statesman, The cult of the generals

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What caused the Russian revolution? Look to the powder keg of Petrograd

How unrest exploded in 1917 – with help from Russia’s Terrible Twins.

Nineteen seventeen is a year that resonated through the 20th century. But place matters here as much as time – “place” meaning not just Russia, but Petrograd, as the imperial capital became known after “St Petersburg” was de-Germanised on the outbreak of war in 1914. Though in due course 1917 was touted as a universal model for revolution, it cannot be detached from the impact of the Great War in a distinctive country and a uniquely combustible city. Nor can it be separated from the intertwined stories of two almost incomprehensible men, a failed autocrat and a ruthless dictator: Tsar Nicholas II and Vladimir Lenin, Russia’s Terrible Twins.

The Great War may as well have been called the Great Killing. In 1916, the London Annual Register offered this elegant summary of the callous calculus that passed for Grand Strategy: “[T]he number of men possessed by the Entente Powers was much greater than the number that the Central Powers could command. The war was therefore to be a crude process of sheer killing. And then, assuming that each side killed equally effectively, the Entente would reach victory in an inevitable manner through the working of a simple mathematical law.”

But each side did not kill “equally effectively”. Not only were the Germans more efficient killers than their opponents, but the homicidal potency of each country on the battle front depended on its industrial efficiency on the home front. Despite frequent strikes, Britain and France “worked” as societies and economies; the main member of the Entente, Russia, did not. Its Achilles heel was the supply of fuel and food by a broken transport system during the coldest winter in years. In early 1917 bread riots broke out in many cities. But only one of those cities was the crucible of revolution.

Petrograd was unusual, by Russian standards and those of the modern world. The fifth-largest metropolis in Europe, it was an industrial sweatshop of 2.4 million people in a predominantly rural country. Seventy per cent of the city’s workers were employed in factories with a staff of over 1,000, a proportion unmatched even in the conurbations of Germany and the US. Sucked in by the war boom, they lived amid squalor: more than three people on average to every cellar or single room, double the figure for Berlin or Paris. About half the homes lacked water supply or a sewage system; a quarter of all babies died in their first year.

Yet wealth and privilege were staring these workers in the face: the main factory district, on the Vyborg Side of the Neva, lay just across the water from the imperial palace and the fashionable Nevsky Prospekt. This cheek-by-jowl polarisation contrasted with more suburbanised industrial centres such as Berlin, London and Paris. Equally important, Petrograd was a large garrison, with over 300,000 soldiers in and around the city. That, an eyewitness said, was like placing “kindling wood near a powder keg”.

Today the barracks and the sweatshops are gone. But even in modern St Petersburg one can see why Petrograd literally walked into revolution in 1917. A 90-minute hike will take you from the Finland Station on the Vyborg Side, across the Liteiny Bridge, west along the embankment to Palace Square and then left down Nevsky Prospekt to the Moscow Station. Maybe an hour, if you cross the Liteiny Bridge and turn east to the Tauride Palace and Smolny Convent. Along these axes, within the space of a few square miles, the drama of 1917 played out.

Thousands of spectators looked on and many recorded what they saw. Some were foreign residents and journalists, whose impressions are the stuff of Helen Rappaport’s lively narrative Caught in the Revolution. Sticking closer to raw sources is John Pinfold’s Petrograd, 1917, which is lavishly illustrated with postcards and prints from the Bodleian Library’s collections. Some of the city’s biggest factories were British-owned and British-managed: the Thornton Woollen Mill, employing 3,000 workers, belonged to three brothers from Yorkshire. Many of the luxury stores along Nevsky Prospekt – tailors, dressmakers, food emporiums, bookshops – were British or French, catering for expatriates and wealthy Russians in the days when French was still the lingua franca of the elite.

For months it had been clear that trouble was brewing. “If salvation does not come from above,” one Russian duchess warned the French ambassador, “there will be revo­lution from below.” Yet few anticipated how Petrograd would stumble into a new era.

Thursday 23 February (tsarist Russia still followed the Julian calendar, 13 days behind the Gregorian calendar used in the West) was International Women’s Day, a red-letter date for socialists. Thousands flocked across the bridges and the frozen river from the Vyborg Side and other industrial areas and marched down Nevsky Prospekt demanding bread. Trams and other obstacles were pushed aside. “I have heard the Marseillaise sung many times,” wrote Florence Harper, an intrepid American journalist, “but that day for the first time I heard it sung as it should be” – with raw class hatred.

Marchons! Marchons! All day the tide surged along and around Nevsky. Across the river, strikes spread violently through the factory districts. More demonstrations followed on Friday, and clashes escalated with the hated mounted police. Yet life still went on: the Alexandrinsky Theatre, one block off Nevsky, was packed that evening for a performance of Nikolai Gogol’s classic comedy The Government Inspector, its tale of official corruption, incompetence and self-delusion from the era of Nicholas I still richly apt in the dog-days of Nicholas II. By the weekend, however, trams had shut down, most shops were closed and looting was rife. Troops and policemen massed around the main squares. But when the police started sabring the crowds, Cossack troops and even crack Guards regiments sided with the protesters.

On Monday 27 February, with temperatures rising literally as well as figuratively, thousands of mutinous soldiers joined the milling crowds, which were now armed with booty looted from military arsenals. Army officers were particular targets. One of them, bemedalled and swaggering, was pursued along Nevsky by a crowd of women who stripped him of his weapons. A grey-haired woman screaming abuse broke the officer’s sword over her knee and tossed the bits into a canal. By nightfall, the tsarist regime had lost control of most of the city, except the Winter Palace and a few government buildings nearby. It was “a revolution carried on by chance”, Bert Hall, an American aviator attached to the Russian Air Service, wrote in his diary – “no organisation, no particular leader, just a city full of hungry people who have stood enough and are ready to die if necessary before they will put up with any more tsarism”.

Although Hall’s account was rather simplistic, this was indeed a revolution in search of a leader. On 2 March the tsar abdicated, but plans for a constitutional monarchy evaporated when his brother Mikhail refused the throne, leaving Russia headless. A rump of the parliament dithered and bickered in one wing of the Tauride Palace, while a heaving jumble of soldiers, workers and activists in the other wing congealed into the “Petrograd Soviet”. Aptly, they were on the left of the palace and the politicians were on the right, with little to connect the two sides. The politicians became the Provisional Government but the soviet had authority over the army. “Dual power” signalled a duel for power.

The duel proved painfully protracted. Four coalitions ensued in less than nine months, not to mention seven major reshuffles. Meanwhile the country slipped towards civil war – a process well documented by Stephen Smith in Russia in Revolution, based on a deft synthesis of recent research. Peasants with guns and pitchforks looted the big houses and seized the estates. Workers’ committees took control of much of the defence industry. In the army, “all discipline has vanished”, the French ambassador told Paris. “Deserters are wandering over Russia.” Smith emphasises that February aroused idealism as well as anarchy: a yearning for political rights, decent living standards and, above all, peace. Yet the leader of the Provisional Government, Alexander Kerensky, decided to mount a summer offensive against the Germans, which quickly became a disaster, with vast losses of troops and territory. The people were turning against the government but the indecisive duel dragged on.

Enter Lenin. Contrary to Soviet mythology, he was not a “man of the people”. His father belonged to the provincial establishment – a reformist inspector of schools in the Simbirsk region, south-east of Moscow. Lenin’s pedigree was also hushed up by the Soviet authorities: his maternal grandfather was Jewish and his paternal grandmother was a Kalmyk from central Asia, hence those “Mongol eyes” and high cheekbones. Most of all, he was a man who had been going nowhere for years, or, rather, had been going round in circles. Yet when finally he went for the jugular it proved decisive for him – and fatal for Russia.

Victor Sebestyen brings the man’s complexities to life in Lenin the Dictator, balancing personality with politics in succinct and readable prose. Like other biographers, Sebestyen roots young Vladimir’s revolutionary turn in the double trauma in 1886-87 of his father’s sudden death and his elder brother’s execution for plotting to kill the tsar. From now on Lenin’s one-track, control-freak mind was fixed on the goal of a Russian revolution, in defiance of Karl Marx’s insistence that this would be impossible until feudal peasant Russia had first become a bourgeois society.

For three decades, however, the would-be revolutionary was a failure, spending much of his time in exile flitting between Munich, London, Paris and various “holes” in Switzerland – Geneva, Bern, Zurich – endlessly plotting revolution, frenziedly writing revolution, but not actually doing revolution. In fact, Lenin seemed to have a knack of being in the wrong place at the right time: outside Russia in the upheavals of 1905, likewise when war broke out in ­August 1914, and again when tsarism was toppled in February 1917. It was almost as if he was so obsessed with revolution that he could never see it coming.

This life of frustrated waiting took an enormous toll on nerves and health. Sebestyen describes particularly keenly how this ruthless, domineering, often vicious man depended on three women to sustain him. There was Maria Ulyanova, his mother, who provided financial and emotional support until her death in 1916. Then his wife, Nadezhda (“Nadya”) Krupskaya – written off in Soviet times as a mere cook and amanuensis, but who Sebestyen and other biographers show to be an intelligent and devoted partner in the revolutionary project and one with whom Lenin talked out his ideas before writing them down. And Inessa Armand, a chic French divorcee for whom Lenin fell, passionately, in the only real “affair” of his life. A superb linguist and accomplished pianist, Inessa was not only his sharpest intellectual critic but also an intrepid party organiser, undertaking dangerous missions in Russia. Nadya accepted the ménage à trois with remarkable equanimity and the two women seem to have become good friends. Nadya, who was childless, was especially fond of Inessa’s two young daughters.

Lenin might have gone to his grave playing out this pointless life of head and heart but for the accident of the February revolution. Now frantic to get back to Petrograd, he could not see how to travel from Zurich across or around war-torn Europe. His plans to do so became increasingly surreal. A wig to conceal his giveaway bald pate? Maybe a Swedish passport? (Forgeries were easily obtained.) “Find a Swede who looks like me,” he instructed a Bolshevik in Stockholm. “But as I know no Swedish, he will have to be a deaf mute.”

In the end, the kaiser’s Germany came to his rescue, eager to undermine Russia’s home front. To quote Winston Churchill’s celebrated one-liner, “They transported Lenin in a sealed truck like a plague bacillus from Switzerland into Russia.”

In Lenin on the Train, Catherine Merridale tells the famous story with colour and detail, setting it in the crucible of a Europe at war. Her introduction relates how she faithfully retraced his 2,000-mile journey to Petrograd, even leaving Zurich on the same date as Lenin, though this personal odyssey is not then woven into the body of the book. And because her account does not extend as far as the October revolution, we finish the book on a slight sense of anticlimax. But Merridale offers an engrossing account of the physical train ride – in a single wooden carriage, painted green, consisting of three second-class and five third-class compartments plus a baggage room. German guards sat at the back behind a chalk line on the floor, to preserve the fiction that Lenin had no contact with Russia’s enemy.

A martinet as ever, he imposed specific sleeping hours on his Bolshevik fellow travellers, banned smoking in the compartments and corridor, and instituted a pass system to regulate use of the toilet between smokers and those answering the call of nature. After a tense delay in Berlin, the train chugged on to Germany’s Baltic coast, from where a ferry and then more train journeys through Sweden and Finland brought Lenin to the Finland Station in Petrograd on Easter Monday, 3 April.

That night he delivered a tub-thumping, two-hour speech to his socialist comrades explaining that the first phase of Russia’s revolution was over and the second was beginning. Not for him a coalition of the left, let alone the British/French staging post of liberal democracy: the Russian bourgeoisie was locked in to capitalism and wedded to the war. No, the second stage was quite simply to “place power in the hands of the proletariat and the poorest sections of the peasantry”. To most of his listeners, Merridale remarks, “this was not just bad Marxist theory; it was an invitation to political suicide”. Even Nadya was overheard telling a friend, “I am afraid it looks as if Lenin has gone crazy.”

Once home again, Lenin seemed to succumb to the Petrograd paralysis. He hectored large crowds and churned out endless articles, insisting, “No great question . . . has yet been resolved in history other than by force.” But in June he warned key aides not to let anti-war demonstrations get out of hand: “Even if we were now able to seize power, we’re in no position to hold it.” When the protests did escalate and the government cracked down, he fled to Finland, provoking bitter accusations of cowardice from many of his jailed supporters.

But finally he went for broke. After three months in exile again, he slipped back into Petrograd on the night of 10 October to browbeat the Bolshevik Central Committee into affirming that the time was “perfectly ripe” for “an armed uprising” against Ker­ensky and the Provisional Government, rejecting arguments that they should work for a peaceful transfer of power at the Second Congress of Soviets 15 days later. As Sebestyen observes, “If anything disproves the Marxist idea that it is not individuals who make history but broad social and economic forces it is Lenin’s revolution.”

On 24 October, Lenin’s comrades tried to keep him tucked away on the Vyborg Side because he was still on the government’s wanted list. But by the evening he could not endure to wait yet again in the wings. Crudely disguised with glasses, a grey wig and a worker’s peaked cap, he took off for the Smolny Institute where the Bolsheviks had their military headquarters. Without a car or tank for transport, he and one bodyguard got on a tram to the Liteiny Bridge and then tramped the rest of the way along the embankment, narrowly avoiding arrest. Like the protesters in their February revolution, Lenin walked into Red October – and finally into history.

Today Lenin’s mummified body still resides in its shrine in Red Square, in the heart of Moscow. But in fact, as Sebestyen writes, Tsar Nicholas “did as much as anyone, including Lenin, to bring about the destruction of the Romanov dynasty and to ensure the Communist takeover in Russia” – not just by setting his face against reforms that might have averted revolution, but also because he had “no understanding of the nature of power”. Russia in 1917 was “an ­autocracy without an autocrat”.

In The Last of the Tsars, Robert Service ­examines the mentality of this lost leader. He does so through the lens of Nicholas’s experiences and reflections during the 16 months between his abdication in March 1917 and his family’s grisly end in July 1918. The tsar’s limp surrender of the throne ­continues to amaze. Emotional exhaustion; pressure from the army command; concern for his haemophiliac son; the impossibility of squaring a constitutional monarchy with his coronation oath: one can intuit possible explanations. But it still seems astonishing that this proud scion of the Romanov dynasty, rulers of Russia for three centuries, signed away his throne on a provincial railway station with blank calm – as if, to quote one aide, “he were turning over command of a cavalry squadron”.

The abdication wasn’t something Nicholas discussed during his peripatetic house arrest in 1917-18 around western Siberia and the Urals. Nor did the eks-Imperator (as he was described on his ration card) express any regret about his record as a ruler: he blamed Russia’s woes on alien forces instead. Top of the list were the German invaders and the Bolshevik revolutionaries: he described the peace treaty that Lenin signed with the Kaiserreich, surrendering the Baltic states and the Ukraine, as a “nightmare”. The tsar may have been a devoted husband and father – romanticised in the movie based on Robert Massie’s 50th-anniversary encomium Nicholas and Alexandra – but, as Service writes: “In power and out of it, he was a nationalist extremist, a deluded nostalgist and a virulent anti-Semite.”

Originally the Bolsheviks had envisaged a show trial, like those of Charles I in England and Louis XVI in France. But by July 1918 the time had passed for political theatre: Russia was engulfed in civil war and hostile Czech troops were closing in on Ekaterinburg, where the Romanovs were now being held. Service has no doubt that Lenin authorised the killing but – as in 1917 when he was trying to cover up German help and money – any documentation was destroyed. Instead, conveniently in keeping with the Bolshevik slogan “All power to the soviets”, responsibility for the deed was ascribed to party leaders in Ekaterinburg.

Yet even after Nicholas’s death his regime lived on. “As a form of absolutist rule the Bolshevik regime was distinctly Russian,” Orlando Figes remarked in his 1996 classic, A People’s Tragedy. “It was a mirror-image of the tsarist state.” Lenin and Stalin replaced the Tsar-God, and the Cheka/NKVD/KGB continued (even more systematically) the brutal work of the tsarist police state. In a new introduction to a reprint of his book, Figes emphasises that Putinism is also rooted in this Russian past – in the enduring weakness of civil society and the scant experience of deep democracy.

Not that the West can easily point the finger at Russia. In the age of Trump and Brexit, with an ossified EU and a global refugee crisis, we should not be complacent about the sophistication of our own democracy, or about the thin screen that separates peace and civilisation from the law of the jungle.

The American diplomat and historian George Kennan described the Great War as “the seminal tragedy” of the 20th century – seedbed of so many horrors to come. The events of 1917 were its bitter first fruit. As Stephen Smith writes, “[T]here is a great deal to learn from the history of the Russian Revolution about how the thirst for power, the enthusiasm for violence, and contempt for law and ethics can corrupt projects that begin with the finest ideals.” 

David Reynolds is the author of “The Long Shadow: the Great War and the 20th Century” (Simon & Schuster)

This article first appeared in the 24 February 2017 issue of the New Statesman, The world after Brexit