Brainwashing the polite, professional and British way
In Britain as in America, the object of training professionals in everything from banking to the med
By John Pilger Published 23 June 2011
One of the most original and provocative books of the past decade is Disciplined Minds by Jeff Schmidt (Rowman & Littlefield). "A critical look at salaried professionals," says the cover, "and the soul-battering system that shapes their lives." Its theme is postmodern America but also applies to Britain, where the corporate state has bred a new class of Americanised manager to run the private and public sectors: the banks, the main parties, corporations, the BBC.
Professionals are said to be meritorious and non-ideological. Yet, in spite of their education, writes Schmidt, they think less independently than non-professionals. They use corporate jargon - "model", "performance", "targets", "strategic oversight". In Disciplined Minds, Schmidt argues that what makes the modern professional is not technical knowledge but "ideological discipline". Those in higher education and the media do "political work" but in a way that is not seen as political. Listen to a senior BBC person sincerely describe the nirvana of neutrality to which he or she has risen. "Taking sides" is anathema; and yet the modern professional knows never to challenge the "built-in ideology of the status quo".
Outsource your curiosity
A key to training professionals is what Schmidt calls "assignable curiosity". Children are naturally curious, but along the way to becoming a professional they learn that curiosity is a series of tasks assigned by others. On entering training, students are optimistic and idealistic. On leaving, they are "pressured and troubled" because they realise that "the primary goal for many is getting compensated sufficiently for sidelining their original goals". I have met many young people, especially budding journalists, who would recognise themselves in this description. For no matter how indirect its effect, the primary influence of professional managers is the extreme political cult of money worship and inequality known as neoliberalism.
The ultimate professional manager is Bob Diamond, the CEO of Barclays Bank, who got a £6.5m bonus in March. More than 200 Barclays managers took home £554m in total last year. In January, Diamond told the Commons Treasury select committee that "the time for remorse is over". He was referring to the £1trn of public money handed unconditionally to corrupted banks by a Labour government whose leader, Gordon Brown, had described such "financiers" as his personal "inspiration".
This was the final act of corporate coup d'état, now disguised by a specious debate about "cuts" and a "national deficit". The most humane premises of British life are to be eliminated. The "value" of the cuts is said to be £83bn, almost exactly the amount of tax legally avoided by the banks and corporations. That the British public continues to give the banks an additional annual subsidy of £100bn in free insurance and guarantees - a figure that would fund the entire National Health Service - is suppressed.
So, too, is the absurdity of the very notion of "cuts". When Britain was officially bankrupt following the Second World War, there was full employment and some of its greatest public institutions, such as the NHS, were built. Yet "cuts" are managed by those who say they oppose them and manufacture consent for their wider acceptance. This is the role of the Labour Party's professional managers.
In matters of war and peace, Schmidt's disciplined minds promote violence, death and mayhem on a scale still unrecognised in Britain. In spite of damning evidence to the Chilcot inquiry by the former intelligence chief Major General Michael Laurie, the "core business" manager, Alastair Campbell, remains at large, as do all the other war managers who toiled with Blair and at the Foreign Office to justify and sell the beckoning bloodbath in Iraq.
The reputable media play a critical role. Frederick Ogilvie, who succeeded the BBC's founder, Lord Reith, as director general, wrote that his goal was to turn the BBC into a "fully effective instrument of war". Ogilvie would have been delighted with his 21st-century managers. In the run-up to the Iraq invasion, the BBC's coverage overwhelmingly echoed the government's mendacious position, as studies by the University of Wales and Media Tenor show.
Security matters
However, the great Arab uprising cannot be easily managed, or appropriated, with omissions and caveats, as an exchange on the BBC's Today programme on 16 May made clear. With his celebrated professionalism, honed in corporate speeches, John Humphrys interviewed a Palestinian spokesman, Husam Zomlot, following Israel's massacre of unarmed demonstrators on the 63rd anniversary of the illegal expulsion of the Palestinian people from their homes.
Humphrys: . . . it's not surprising that Israel reacted the way it did, is it?
Zomlot: . . . I am very proud and glad [they were] peacefully marching only to . . . really to draw attention to their 63-year plight.
Humphrys: But they did not march peacefully, that's my point . . .
Zomlot: None of them . . . was armed . . . [They were] opposed to Israeli tanks and helicopters and F-16s. You cannot even start to compare the violence . . . This is not a security matter . . . [the Israelis] always fail to deal with such a purely political, humanitarian, legal matter . . .
Humphrys: Sorry to interrupt you there but . . . if I marched into your house waving a club and throwing a stone at you then it would be
a security matter, wouldn't it?
Zomlot: I beg your pardon. According to the United Nations Security Council resolutions, those people are marching to their homes; they have the deeds of their homes; it's their private property. So let's set the record right once and for all . . .
It was a rare moment. Setting the record straight is not a managerial "target".
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57 comments
"Indeed the whole education system is designed to train for compliance, to snuff-out creativity and murder individualism."
If you don't agree with the goals of the Daily Mail or British American Tobacco, then don't choose to take a job with those organisations.
Excellent article by John Pilger.
The most monstrous example of manipulation of the truth by the British Establishment is the near-complete airbrushing from British and World History in the English-speaking world of the 1942-1945 WW2 Bengali Holocaust in which the British under Churchill deliberately starved 6-7 million Indians to death for reasons of deliberate strategy.
Go to your local library or indeed to a university library and you will find that this catastrophe, one of the worst atrocities in human history, doesn't exist. Even after 60 years this forgotten holocaust continues to be totally ignored e.g. in recent histories such as Michael Wood's "The Story of India"(BBC), Simon Schama' s 3-volume "A History of Britain " (BBC), Geoffrey Blainey's "A Short History of the World " and his "A Very Short History of the World"...
However there are some detailed accounts that evaded the Mainstream media wall of Silence e.g. "Churchill's Secret War" by Madhusree Mukerjee, "Jane Austen and the Black Hole of British History" by Gideon Polya: http://janeaustenand.blogspot.com/ , "Prosperity and Misery in Modern Bengal: the Famine of 1943-1944" by Paul Greenough, and "Three Famines" by Tom Keneally .
Today's history is similarly being whitewashed by Them as it is being made by Them. Thus the US Alliance has actively or passively killed about 12 million people in the US and US surrogate war zones of Occupied Iraq, Occupied Somalia and Occupied Afghanistan, with war-related deaths totaling 4.6 million, 2.1 million and 5.0 million, respectively, and under-5 infant deaths totaling 2.0 million, 1.3 million and 2.7 million, respectively. However the Mainstream media, academics and politicians look the other way even when 1 million people have died opiate drug -related deaths since 2001 - including 200,000 Americans and 11,900 Brits - as collateral damage from US Alliance restoration of the Taliban -destroyed Afghan opium industry (see "26 June UN Anti-Drugs Day: 1 million dead from US-backed Afghan opium industry, 200,000 (US), 11,900 (UK)": http://bellaciao.org/en/spip.php?article20894 ) .
AlfaFan: You have been brainwashed by the media into thinking that John drives an Alfa Romeo. Currently John can be seen driving a London taxi which belongs to a taxi friend of his who is away on holiday in Benidorm.
His friend said to him, "Can you keep it in your garage while I'm away?" So far John has made 700 quid in fares and picked up 5,780 quid in parking and speeding fines.
What else can you expect from a non-conformist?
Once again John Pilger is telling it like it is. The operative word in this corporate dominated world of globalization is: "conformity". It is constantly reinforced by governments,institutions,big and small business, and especially by the press,and religious institutions. For me,the worst part of all of this is the stark realization that the majority of humankind will never wake up from their patriotic illusions.
A long time ago, the BBC actually had some integrity. Now, if you see any business news on almost any channel (with the possible exception of Jon Snow's interviews on Channel 4), it's all pro right wing big business. A listener/viewer will criticize the banks for their huge bonuses and lack of transparency. Then, said bankers come back with a totally false and rude response that the "impartial" presenter does nothing about.
Another point. How come nothing's being done about this? The answer? Nobody wants it done, that's why. If I'm wrong, then how come there aren't millions who will refuse to back down until the Powers that be do the right thing?
Sensible article. Working in the public sector I despair about the managerialism that pervades where colleagues have no heartfelt beliefs and are prepared to dance to the tune of their paymasters without any troubled conscience.
I will always remember the utter about-face senior managers I worked with made when the government changed last year. Not one of them cared they could so easily alter overnight.
Nobody's got time to protest.
Only retirees, unemployed people or students protest. Does this mean then that protesting is like so totally retro that you can't be bothered?
All the bloody politicians are the same. So what's the point?
The point is this. Taking the mickey out of some troller online may make you feel superior or whatever for about fice minutes. Then, you have to realize that recycling the same old comments does nothing. It lets some sites charge high ad rates and allows some wrtiers a guranteed niche to endlessly mine (ex. Chrish Hedges and his "Death of the Liberal Class" series).
Why then am I posting this and adding to the comments you ask? Because I'm doing it to hopefully make an important point. No action means for whatever reason you don't care. Because if you did care, this wouldn't continue. Cameron, Obama and all the other politicians are counting on the public's mass apathy to stay in power. It's no big mystery.
Tom: What action are you proposing to take? Another protest that results in nothing? I think you need to consider carefully my ideas with regards to communal housing projects because if implemented would mean effective action.
Keep it up John you continue to inform us of the reality around us. You and Chomsky tell the truth.