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After the coal rush

Not all of Kent is a tourist haven like Canterbury or as middle class as Tunbridge Wells. With the m

Betteshanger was the last of Kent's four main coalfields to close. On 26 August 1989, the pit drew its last coal - the same day of the same month, by chance, that Mick started to work there in 1952. "Thirty-seven years to the day," he says, leaning back in his chair at the Bettes­hanger Social Club. His friend Brian remembers his first day down the mine, too: it was his 15th birthday. But he was away on holiday when it closed. Brian's daughter picked him up from the airport. "Dad, I've got something to tell you," she said. He went straight to the pit, collected his tools and left. The two men have been friends for most of their lives and both went to work at the pit, after the customary 13 weeks' training, as soon as they left school aged 14. They have been coming to the social club for most of that time, too. The miners would gather here after work and have a cigarette, a cup of tea and a pie (the pies were famous, made to a secret recipe that recently lured ex-miners from all around the county to a reunion), before catching the bus back home to Deal, a lane-threaded seaside town nearby.

Now in their seventies, Mick and Brian come to the club every week for a coffee morning. They arrive together, sit at the same table and leave after an hour or so of conversation. Their memories, like their lives, are intertwined: they look to each other to remember names, dates and stories. Mining shaped their families. Their wives worked at the colliery - Brian's as a cleaner in the office and Mick's in the canteen - and their fathers, who had moved to Kent not long after Betteshanger opened in 1924, were both miners before them. Mick's family came from Wales and Brian's from Lancashire. It helped if mining was in the family - you knew what to expect when you went underground for the first time.

Coal was discovered in Kent in 1890 but many of the early collieries failed and were shut within a few years. Only four survived: Betteshanger, Chislet, Snowdown and Tilmanstone, of which Betteshanger was the largest, employing at its peak well over 1,000 people (the number had dropped to about 600 by the time the pit closed). The influx of miners apparently horrified the genteel residents of Deal, who put up "No miners" signs in their shops and cafés. The mines were under private ownership until nationalisation in 1947, and conditions at the pit were basic - there weren't even baths until 1934, so the miners would travel home each day blackened by coal dust.

Until the mines were mechanised in the early 1970s, the job was manual, men at the coalface with picks and shovels. As Mick puts it, "A lot of people would visit and say: 'I wouldn't work down here for a gold brick.'" Mick became a supervisor ("He went management," Brian says), mostly working nights. Brian, who had done a five-year mechanic's apprenticeship, moved to work on the machines above ground.

The community grew up around the mine. "We are close-knit. The work itself brings you together," Mick says. His friend agrees: "We worked together, lived together and, on a Saturday night, 80 per cent of us would come to have a drink here with our wives."

Looking back, both say they knew that the pit's closure was inevitable. Betteshanger had a long history of industrial action. In its early years, it attracted miners from all corners of Britain who had been blacklisted in their areas after the General Strike in 1926. Miners from the pit took part in the strikes of 1972 and 1974 and marched in London with the Betteshanger Brass Band. (The pit's red-and-blue banner, emblazoned with a picture of a miner gazing at the Houses of Parliament, hangs in a corner of the pool room at the club.)

But after Margaret Thatcher defeated the miners' strike in 1985, they knew that the end wasn't far off. Neither Mick nor Brian worked for the duration of the year-long protest. Brian says he was lucky - the bank let him off paying his mortgage - but others he knew lost their houses. In some cases, families broke up under the strain. "Brothers," Brian recalls. "One worked, one didn't. As soon as we started back to work, they were fighting."

After the pit closed, the miners were offered help to find work. A jobcentre was set up on the site but many went on the dole. Mick got a job on Deal pier. "I said I was the pier master," he says, "but I was just sweeping." Brian, grateful for his father's instruction to get a trade, found a job at a toolmaker's in Ramsgate. Both worked multiple jobs and were made redundant again at least once before they retired.

Not many other miners still live in Bettes­hanger. Mick and Brian live on Circular Road, a loop of 77 houses that were purpose-built for the pit's deputies and safety workers. Brian pulls a notebook from the breast pocket of his jacket. He is compiling a record of all the people who have lived in each house, from the day they were built. He dismisses the project as a "silly thing", but is taking it seriously. The book is filled with lists of door numbers and names; he says he knows many of the residents now.

Brian wants to memorialise a place transformed and the people long since departed. He seems to miss much of his former existence - his friends, the camaraderie, the miners' sports clubs and choirs, the trips to the beach they would organise every year, the way that no one bothered to lock their front door. "You used to walk into other people's houses and put the kettle on. They'd come in and say, 'Oh, have you made me one?'"

It took time to dismantle the pit, and even longer to replace it. For years, the land was left derelict. "[The place was] wrecked and ruined," Mick says. It was a similar picture around the country. After the last few pits were privatised or closed, the New Labour government, under the stewardship of the then deputy prime minister, John Prescott, eventually established a task force in October 1997 to examine the future
of the former coalfields. The Coalfields Regeneration Trust emerged from one of its recommendations and began making grants to former mining communities in 1999.

In 2000, the newly created South-East England Development Agency (Seeda) bought up land at Betteshanger and invested nearly £20m in regenerating the old pit site. But, according to Barry Roberts, chairman of the Betteshanger Social Club, most of the money didn't go on the village. Instead, it was used to create Fowlmead Country Park, on the other side of the main road, where the pit's dumping ground used to be. Now, there are carefully landscaped paths, saplings planted in neat rows and tarmacked routes for cyclists. Despite the transformation, Brian and Mick still call the park "the tip".

Fowlmead is considered to be a success, but attracting new industry to the area has been more problematic. A hopeful sign at the turn-off to Betteshanger points to a business park. "No one ever turned up," says Roberts. Much of the land, prepared into plots for industrial buildings, lies empty. There's a rumour that an agricultural college is moving in but no one knows for sure. It would be a welcome arrival - over 20 years after the pit closed, there is simply not enough work.

The main employers locally are large-scale commercial farmers, whose workers, townspeople say, are mostly immigrants - those willing to work for little in pitiful conditions. One woman, who asked not to be named, said that members of her family had worked for a salad-growing company; they had come home every day with their clothes covered in stains from washing vegetables in chemicals.

Another major employer in the area is Pfizer, which has its only British research and development facility nearby in Sandwich. In February this year, however, Pfizer announced that it would be closing the 2,400-worker facility - a decision that was described at the time as a "body blow" for east Kent by the local Tory MP, Laura Sandys.

Family business

Mick and Brian say that the government has been hyperactive since Pfizer's announcement, desperate to attract replacement industry to the region. They point out the contrast to the apathy they witnessed after the mines closed. Even after the Coalfields Regeneration Trust was set up, many residents in the area felt that its efforts were concentrated on the northern coalfields and that the mining communities in the south-east were neglected. Gary Ellis, the trust's chief executive, points out that Kent is "geographically isolated and, in percentage terms, a very small part of the former coalfield areas". But, he says, the trust has made grants to the county in every one of its funding rounds.

According to Brinley Hill, a local community development manager at Dover District Council, there is a more fundamental problem. People assume that Kent is a wealthy place, able to provide for itself. Sevenoaks and Tunbridge Wells are emblems of middle-class comfort, but not far from those prettified towns are areas of deep poverty, unusual in the south-east of England outside London. Since 2007, eight of the 12 districts in Kent have experienced an increase in deprivation, with Dover (which covers Deal and Betteshanger) leaping 15 places up the national scale (to 127th out of 326 local authorities in England). The neighbouring district of Thanet is the worst off in the county, ranking nationally at 49.

Hill's father was a miner and he laughs at the strange kind of family business they have concocted. "He did mining; I do regeneration," he says. In the years after the pits closed, efforts weren't helped by the "massive lack of trust" that was felt in the community. Miners and their families, he observes, can find it hard to move on. "Mining communities go back many years," he says. "In the east Kent area, families travelled from all around the country to work there. Memories go back - of grandparents walking from Wales or down from Durham or Scotland. There's such fondness about that."

Hill has worked closely with local people to try to rebuild relationships, improve the area's economic prospects and restore the sense of community that seemed to ebb away after the pits closed. Gradually, small local regeneration projects have got off the ground - he enthusiastically lists the cosmetic improvements at the Betteshanger Social Club, with its new kitchen, fresh paint and sprung floor for tap-dancing. "It's the best it's ever looked," he says.

The immediate future for the Coalfields Regeneration Trust looks promising, too: the government has just awarded £30m to the trust to invest over the next two years, ensuring its ability to make small grants to communities such as Betteshanger until 2013.

Beyond that point, however, the outlook is less certain. Ellis says that the trust, like many other government-funded public bodies, has been instructed to come up with an "exit strategy", so that by March 2015 (just before the next general election), the organisation will no longer be dependent on government money. The idea, a cornerstone of the Prime Minister's "big society" strategy, is that the trust will be able to function as a social enterprise, generating its own income streams through the various projects it supports, so that it becomes, in government-speak, "self-sustaining".

Ellis is aware that this will not be easy and he emphasises the need for continued direct intervention, not least because "some of the former colliery sites still need to be cleaned up". He points out, too, that many of the projects that the trust supports are already generating their own revenue. "We've got groups coming to us saying, 'We are sustainable; we have income streams coming from different places,'" Ellis tells me, "but, as a result of the public expenditure cuts, some of these income streams have now disappeared."

The public spending cuts have also affected the regional development agencies, including Seeda. By 31 March 2012, the agency will no longer exist and strategic and financial support for local industry and programmes will be either reassigned or terminated.

A fair Deal

In a large, converted church in Deal, three miles down the road from Betteshanger, Paula Moorhouse runs the Landmark Centre, a community association. The deconsecrated church was going to be turned into a supermarket until a local activist lay down in front of a bulldozer; the protest helped save the building.

Moorhouse says that she is not connected in particular to former miners in the community; her work focuses instead on the younger gen­eration and trying to tackle youth unemployment. She also runs gardening groups for those with mental health problems and dad-and-toddler groups for young parents. But she notes the miners' legacy. Deal, she says, has an unusually strong sense of community and people with little to give will empty their pockets for charity. She receives support from the Coalfields Regeneration Trust, which gave her funding to set up the centre's weekly job club to help young people into work.

Moorhouse needs all the financial support that she can get. Because of a long-standing, inherited debt problem, the Landmark Centre is in a precarious financial situation. Moorhouse is not able to apply for major donor funding and has to gather revenue however she can, mostly by hiring out rooms in the building. She has cut down staff members to three (herself, an assistant and a cleaner) and depends on volunteers to support the rest of the work. "We have a boot fair here, once a month, and I have a lady sitting on the door. She won't let people in unless they've put a few pennies in the box. That can raise me £25 in a morning."

Moorhouse looks, for a moment, a little desperate - her monthly fuel bills alone are more than £2,000. But she is evidently indefatigable. She does the job because she loves it and feels a duty and deep attachment to the area. She was born and grew up in Woodnesborough, a nearby village surrounded by apple orchards.

It seems the Landmark Centre is already a beacon of the big society. "That's what we say . . . We're a prime example." She has been working with mental health teams and Sure Start programmes for years, she says: a perfect example of local, interagency collaboration. The council had apparently been planning to open a new community centre in Dover modelled on hers - it was going to be called "Landmark II" - but the funding was cut.

The irony is not lost on Moorhouse. The day after we talk, she will be having a meeting with someone who runs a mental health group locally. Its property is being sold and now it has nowhere to go. "At the moment, the group meets three times a week and [for members] that's their lifeline. If someone with mental health issues suddenly loses their lifeline, there can be dire consequences."

Such financial insecurity seems to be common in this part of Kent. For Moorhouse, her set-up at the centre in Deal is, in essence, "hand to mouth". She has spoken to the council and it has offered its continued support, but she has yet to see what that means. For the moment, she will ignore the rhetoric and "get on with it" in her usual way.

You can understand why people in east Kent are sceptical of David Cameron's attempts to cut back the state and conjure up in its place
a big society. The overstretched, overworked managers of the Betteshanger Social Club and Deal's Landmark Centre already rely on the goodwill of countless volunteers - those who give up their time and money to make tea, run clubs and set up football academies.

These aren't overnight projects but established efforts, conceived long before the formation of this government and sustained by the support of a willing community. They don't need a directive to tell them to do what they are already doing - what any community with a sense of togetherness does. What they need is enough backing from the state to stay open so that they can continue to serve those who depend on them.

Mick finishes his tea at the Betteshanger Social Club. He says he was watching the ITV morning show Daybreak and it "latched on to Cameron's . . . What's he trying again?" He tries to remember the phrase. "Volunteering for everything." He goes on to recount the film that the programme had shown, about people going into schools to volunteer as teaching assistants. "But now, that's somebody else's job gone," Mick says. "The more people volunteer to do these things, the less people are going to have a chance to work. This is what upsets me."

Mick isn't especially political. He imagines that if he won the Lottery he might morph into a "raging Tory" - a notion that he finds amusing. But Brian shakes his head. "We're all in this together," he says and laughs.

Sophie Elmhirst is an assistant editor of the New Statesman

Sophie Elmhirst is features editor of the New Statesman

This article first appeared in the 13 June 2011 issue of the New Statesman, Rowan Williams guest edit

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The secret anti-capitalist history of McDonald’s

As a new film focuses on the real founder of McDonald’s, his grandson reveals the unlikely story behind his family’s long-lost restaurant.

One afternoon in about the year 1988, an 11-year-old boy was eating at McDonald’s with his family in the city of Manchester, New Hampshire. During the meal, he noticed a plaque on the wall bearing a man’s face and declaring him the founder of McDonald’s. These plaques were prevalent in McDonald’s restaurants across the US at the time. The face – gleaming with pride – belonged to Ray Kroc, a businessman and former travelling salesman long hailed as the creator of the fast food franchise.

Flickr/Phillip Pessar

But this wasn’t the man the young boy munching on fries expected to see. That man was in the restaurant alongside him. “I looked at my grandfather and said, ‘But I thought you were the founder?’” he recalls. “And that’s when, in the late Eighties, early Nineties, my grandfather went back on the [McDonald’s] Corporation to set the history straight.”

Jason McDonald French, now a 40-year-old registered nurse with four children, is the grandson of Dick McDonald – the real founder of McDonald’s. When he turned to his grandfather as a confused child all those years ago, he spurred him on to correct decades of misinformation about the mysterious McDonald’s history. A story now being brought to mainstream attention by a new film, The Founder.


Jason McDonald French

“They [McDonald’s Corporation] seemed to forget where the name actually did come from,” says McDonald French, speaking on the phone from his home just outside Springfield, Massachusetts.

His grandfather Dick was one half of the McDonald brothers, an entrepreneurial duo of restaurateurs who started out with a standard drive-in hotdog stand in California, 1937.

Dick's father, an Irish immigrant, worked in a shoe factory in New Hampshire. He and his brother made their success from scratch. They founded a unique burger restaurant in San Bernardino, around 50 miles east of where they had been flogging hotdogs. It would become the first McDonald’s restaurant.

Most takeout restaurants back then were drive-ins, where you would park, order food from your car, and wait for a “carhop” server to bring you your meal on a plate, with cutlery. The McDonald brothers noticed that this was a slow, disorganised process with pointless costly overheads.

So they invented fast food.

***

In 1948, they built what came to be known as the “speedy system” for a fast food kitchen from scratch. Dick was the inventor out of the two brothers - as well as the bespoke kitchen design, he came up with both the iconic giant yellow “M” and its nickname, the “Golden Arches”.

“My grandfather was an innovator, a man ahead of his time,” McDonald French tells me. “For someone who was [only] high school-educated to come up with the ideas and have the foresight to see where the food service business was going, is pretty remarkable.”


The McDonald brothers with a milkshake machine.

McDonald French is still amazed at his grandfather’s contraptions. “He was inventing machines to do this automated system, just off-the-cuff,” he recalls. “They were using heat lamps to keep food warm beforehand, before anyone had ever thought of such a thing. They customised their grills to whip the grease away to cook the burgers more efficiently. It was six-feet-long, which was just unheard of.”

Dick even custom-made ketchup and mustard dispensers – like metal fireplace bellows – to speed up the process of garnishing each burger. The brothers’ system, which also cut out waiting staff and the cost of buying and washing crockery and cutlery, brought customers hamburgers from grill to counter in 30 seconds.


The McDonald brothers as depicted in The Founder. Photo: The Founder

McDonald French recounts a story of the McDonald brothers working late into the night, drafting and redrafting a blueprint for the perfect speedy kitchen in chalk on their tennis court for hours. By 3am, when they finally had it all mapped out, they went to bed – deciding to put it all to paper the next day. The dry, desert climate of San Bernardino meant it hadn’t rained in months.

 “And, of course, it rained that night in San Bernardino – washed it all away. And they had to redo it all over again,” chuckles McDonald French.

In another hiccup when starting out, a swarm of flies attracted by the light descended on an evening event they put on to drum up interest in their restaurant, driving customers away.


An original McDonald's restaurant, as depicted in The Founder. Photo: The Founder

***

These turned out to be the least of their setbacks. As depicted in painful detail in John Lee Hancock’s film, Ray Kroc – then a milkshake machine salesman – took interest in their restaurant after they purchased six of his “multi-mixers”. It was then that the three men drew up a fateful contract. This signed Kroc as the franchising agent for McDonald’s, who was tasked with rolling out other McDonald’s restaurants (the McDonalds already had a handful of restaurants in their franchise). 

Kroc soon became frustrated at having little influence. He was bound by the McDonalds’ inflexibility and stubborn standards (they wouldn’t allow him to cut costs by purchasing powdered milkshake, for example). The film also suggests he was fed up with the lack of money he was making from the deal. In the end, he wriggled his way around the contract by setting up the property company “McDonald’s Corporation” and buying up the land on which the franchises were built.


Ray Kroc, as depicted in The Founder. Photo: The Founder

Kroc ended up buying McDonald’s in 1961, for $2.7m. He gave the brothers $1m each and agreeing to an annual royalty of half a per cent, which the McDonald family says they never received.

“My father told us about the handshake deal [for a stake in the company] and how Kroc had gone back on his word. That was very upsetting to my grandfather, and he never publicly spoke about it,” McDonald French says. “It’s probably billions of dollars. But if my grandfather was never upset about it enough to go after the Corporation, why would we?”

They lost the rights to their own name, and had to rebrand their original restaurant “The Big M”. It was soon put out of business by a McDonald’s that sprang up close by.


An original McDonald restaurant in Arizona. Photo: Flickr/George

Soon after that meal when the 11-year-old Jason saw Kroc smiling down from the plaque for the first time, he learned the true story of what had happened to his grandfather. “It’s upsetting to hear that your family member was kind of duped,” he says. “But my grandfather always had a great respect for the McDonald’s Corporation as a whole. He never badmouthed the Corporation publicly, because he just wasn’t that type of man.”

Today, McDonalds' corporate website acknowledges the McDonalds brothers as the founders of the original restaurant, and credits Kroc with expanding the franchise. The McDonald’s Corporation was not involved with the making of The Founder, which outlines this story. I have contacted it for a response to this story, but it does not wish to comment.

***

Dick McDonald’s principles jar with the modern connotations of McDonald’s – now a garish symbol of global capitalism. The film shows Dick’s attention to the quality of the food, and commitment to ethics. In one scene, he refuses a lucrative deal to advertise Coca Cola in stores. “It’s a concept that goes beyond our core beliefs,” he rants. “It’s distasteful . . . crass commercialism.”

Kroc, enraged, curses going into business with “a beatnik”.


Photo: The Founder

Dick’s grandson agrees that McDonald’s has strayed from his family’s values. He talks of his grandfather’s generosity and desire to share his wealth – the McDonald brothers gave their restaurant to its employees, and when Dick returned to New Hampshire after the sale, he used some of the money to buy new Cadillacs with air conditioning for his old friends back home.

“[McDonald’s] is definitely a symbol of capitalism, and it definitely sometimes has a negative connotation in society,” McDonald French says. “If it was still under what my grandfather had started, I imagine it would be more like In'N'Out Burger [a fast food chain in the US known for its ethical standards] is now, where they pay their employees very well, where they stick to the simple menu and the quality.”

He adds: “I don’t think it would’ve ever blossomed into this, doing salads and everything else. It would’ve stayed simple, had quality products that were great all the time.

“I believe that he [my grandfather] wasn’t too unhappy that he wasn’t involved with it anymore.”


The McDonald’s Museum, Ray Kroc’s first franchised restaurant in the chain. Photo: Wikimedia Commons

Despite his history, Dick still took his children and grandchildren to eat at McDonald’s together – “all the time” – as does Jason McDonald French with his own children now. He’s a cheeseburger enthusiast, while his seven-year-old youngest child loves the chicken nuggets. But there was always a supersize elephant in the room.

“My grandfather never really spoke of Ray Kroc,” he says. “That was always kind of a touchy subject. It wasn’t until years later that my father told us about how Kroc was not a very nice man. And it was the only one time I ever remember my grandfather talking about Kroc, when he said: ‘Boy, that guy really got me.’”

The Founder is in UK cinemas from today.

Anoosh Chakelian is senior writer at the New Statesman.