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After the coal rush

Not all of Kent is a tourist haven like Canterbury or as middle class as Tunbridge Wells. With the m

Betteshanger was the last of Kent's four main coalfields to close. On 26 August 1989, the pit drew its last coal - the same day of the same month, by chance, that Mick started to work there in 1952. "Thirty-seven years to the day," he says, leaning back in his chair at the Bettes­hanger Social Club. His friend Brian remembers his first day down the mine, too: it was his 15th birthday. But he was away on holiday when it closed. Brian's daughter picked him up from the airport. "Dad, I've got something to tell you," she said. He went straight to the pit, collected his tools and left. The two men have been friends for most of their lives and both went to work at the pit, after the customary 13 weeks' training, as soon as they left school aged 14. They have been coming to the social club for most of that time, too. The miners would gather here after work and have a cigarette, a cup of tea and a pie (the pies were famous, made to a secret recipe that recently lured ex-miners from all around the county to a reunion), before catching the bus back home to Deal, a lane-threaded seaside town nearby.

Now in their seventies, Mick and Brian come to the club every week for a coffee morning. They arrive together, sit at the same table and leave after an hour or so of conversation. Their memories, like their lives, are intertwined: they look to each other to remember names, dates and stories. Mining shaped their families. Their wives worked at the colliery - Brian's as a cleaner in the office and Mick's in the canteen - and their fathers, who had moved to Kent not long after Betteshanger opened in 1924, were both miners before them. Mick's family came from Wales and Brian's from Lancashire. It helped if mining was in the family - you knew what to expect when you went underground for the first time.

Coal was discovered in Kent in 1890 but many of the early collieries failed and were shut within a few years. Only four survived: Betteshanger, Chislet, Snowdown and Tilmanstone, of which Betteshanger was the largest, employing at its peak well over 1,000 people (the number had dropped to about 600 by the time the pit closed). The influx of miners apparently horrified the genteel residents of Deal, who put up "No miners" signs in their shops and cafés. The mines were under private ownership until nationalisation in 1947, and conditions at the pit were basic - there weren't even baths until 1934, so the miners would travel home each day blackened by coal dust.

Until the mines were mechanised in the early 1970s, the job was manual, men at the coalface with picks and shovels. As Mick puts it, "A lot of people would visit and say: 'I wouldn't work down here for a gold brick.'" Mick became a supervisor ("He went management," Brian says), mostly working nights. Brian, who had done a five-year mechanic's apprenticeship, moved to work on the machines above ground.

The community grew up around the mine. "We are close-knit. The work itself brings you together," Mick says. His friend agrees: "We worked together, lived together and, on a Saturday night, 80 per cent of us would come to have a drink here with our wives."

Looking back, both say they knew that the pit's closure was inevitable. Betteshanger had a long history of industrial action. In its early years, it attracted miners from all corners of Britain who had been blacklisted in their areas after the General Strike in 1926. Miners from the pit took part in the strikes of 1972 and 1974 and marched in London with the Betteshanger Brass Band. (The pit's red-and-blue banner, emblazoned with a picture of a miner gazing at the Houses of Parliament, hangs in a corner of the pool room at the club.)

But after Margaret Thatcher defeated the miners' strike in 1985, they knew that the end wasn't far off. Neither Mick nor Brian worked for the duration of the year-long protest. Brian says he was lucky - the bank let him off paying his mortgage - but others he knew lost their houses. In some cases, families broke up under the strain. "Brothers," Brian recalls. "One worked, one didn't. As soon as we started back to work, they were fighting."

After the pit closed, the miners were offered help to find work. A jobcentre was set up on the site but many went on the dole. Mick got a job on Deal pier. "I said I was the pier master," he says, "but I was just sweeping." Brian, grateful for his father's instruction to get a trade, found a job at a toolmaker's in Ramsgate. Both worked multiple jobs and were made redundant again at least once before they retired.

Not many other miners still live in Bettes­hanger. Mick and Brian live on Circular Road, a loop of 77 houses that were purpose-built for the pit's deputies and safety workers. Brian pulls a notebook from the breast pocket of his jacket. He is compiling a record of all the people who have lived in each house, from the day they were built. He dismisses the project as a "silly thing", but is taking it seriously. The book is filled with lists of door numbers and names; he says he knows many of the residents now.

Brian wants to memorialise a place transformed and the people long since departed. He seems to miss much of his former existence - his friends, the camaraderie, the miners' sports clubs and choirs, the trips to the beach they would organise every year, the way that no one bothered to lock their front door. "You used to walk into other people's houses and put the kettle on. They'd come in and say, 'Oh, have you made me one?'"

It took time to dismantle the pit, and even longer to replace it. For years, the land was left derelict. "[The place was] wrecked and ruined," Mick says. It was a similar picture around the country. After the last few pits were privatised or closed, the New Labour government, under the stewardship of the then deputy prime minister, John Prescott, eventually established a task force in October 1997 to examine the future
of the former coalfields. The Coalfields Regeneration Trust emerged from one of its recommendations and began making grants to former mining communities in 1999.

In 2000, the newly created South-East England Development Agency (Seeda) bought up land at Betteshanger and invested nearly £20m in regenerating the old pit site. But, according to Barry Roberts, chairman of the Betteshanger Social Club, most of the money didn't go on the village. Instead, it was used to create Fowlmead Country Park, on the other side of the main road, where the pit's dumping ground used to be. Now, there are carefully landscaped paths, saplings planted in neat rows and tarmacked routes for cyclists. Despite the transformation, Brian and Mick still call the park "the tip".

Fowlmead is considered to be a success, but attracting new industry to the area has been more problematic. A hopeful sign at the turn-off to Betteshanger points to a business park. "No one ever turned up," says Roberts. Much of the land, prepared into plots for industrial buildings, lies empty. There's a rumour that an agricultural college is moving in but no one knows for sure. It would be a welcome arrival - over 20 years after the pit closed, there is simply not enough work.

The main employers locally are large-scale commercial farmers, whose workers, townspeople say, are mostly immigrants - those willing to work for little in pitiful conditions. One woman, who asked not to be named, said that members of her family had worked for a salad-growing company; they had come home every day with their clothes covered in stains from washing vegetables in chemicals.

Another major employer in the area is Pfizer, which has its only British research and development facility nearby in Sandwich. In February this year, however, Pfizer announced that it would be closing the 2,400-worker facility - a decision that was described at the time as a "body blow" for east Kent by the local Tory MP, Laura Sandys.

Family business

Mick and Brian say that the government has been hyperactive since Pfizer's announcement, desperate to attract replacement industry to the region. They point out the contrast to the apathy they witnessed after the mines closed. Even after the Coalfields Regeneration Trust was set up, many residents in the area felt that its efforts were concentrated on the northern coalfields and that the mining communities in the south-east were neglected. Gary Ellis, the trust's chief executive, points out that Kent is "geographically isolated and, in percentage terms, a very small part of the former coalfield areas". But, he says, the trust has made grants to the county in every one of its funding rounds.

According to Brinley Hill, a local community development manager at Dover District Council, there is a more fundamental problem. People assume that Kent is a wealthy place, able to provide for itself. Sevenoaks and Tunbridge Wells are emblems of middle-class comfort, but not far from those prettified towns are areas of deep poverty, unusual in the south-east of England outside London. Since 2007, eight of the 12 districts in Kent have experienced an increase in deprivation, with Dover (which covers Deal and Betteshanger) leaping 15 places up the national scale (to 127th out of 326 local authorities in England). The neighbouring district of Thanet is the worst off in the county, ranking nationally at 49.

Hill's father was a miner and he laughs at the strange kind of family business they have concocted. "He did mining; I do regeneration," he says. In the years after the pits closed, efforts weren't helped by the "massive lack of trust" that was felt in the community. Miners and their families, he observes, can find it hard to move on. "Mining communities go back many years," he says. "In the east Kent area, families travelled from all around the country to work there. Memories go back - of grandparents walking from Wales or down from Durham or Scotland. There's such fondness about that."

Hill has worked closely with local people to try to rebuild relationships, improve the area's economic prospects and restore the sense of community that seemed to ebb away after the pits closed. Gradually, small local regeneration projects have got off the ground - he enthusiastically lists the cosmetic improvements at the Betteshanger Social Club, with its new kitchen, fresh paint and sprung floor for tap-dancing. "It's the best it's ever looked," he says.

The immediate future for the Coalfields Regeneration Trust looks promising, too: the government has just awarded £30m to the trust to invest over the next two years, ensuring its ability to make small grants to communities such as Betteshanger until 2013.

Beyond that point, however, the outlook is less certain. Ellis says that the trust, like many other government-funded public bodies, has been instructed to come up with an "exit strategy", so that by March 2015 (just before the next general election), the organisation will no longer be dependent on government money. The idea, a cornerstone of the Prime Minister's "big society" strategy, is that the trust will be able to function as a social enterprise, generating its own income streams through the various projects it supports, so that it becomes, in government-speak, "self-sustaining".

Ellis is aware that this will not be easy and he emphasises the need for continued direct intervention, not least because "some of the former colliery sites still need to be cleaned up". He points out, too, that many of the projects that the trust supports are already generating their own revenue. "We've got groups coming to us saying, 'We are sustainable; we have income streams coming from different places,'" Ellis tells me, "but, as a result of the public expenditure cuts, some of these income streams have now disappeared."

The public spending cuts have also affected the regional development agencies, including Seeda. By 31 March 2012, the agency will no longer exist and strategic and financial support for local industry and programmes will be either reassigned or terminated.

A fair Deal

In a large, converted church in Deal, three miles down the road from Betteshanger, Paula Moorhouse runs the Landmark Centre, a community association. The deconsecrated church was going to be turned into a supermarket until a local activist lay down in front of a bulldozer; the protest helped save the building.

Moorhouse says that she is not connected in particular to former miners in the community; her work focuses instead on the younger gen­eration and trying to tackle youth unemployment. She also runs gardening groups for those with mental health problems and dad-and-toddler groups for young parents. But she notes the miners' legacy. Deal, she says, has an unusually strong sense of community and people with little to give will empty their pockets for charity. She receives support from the Coalfields Regeneration Trust, which gave her funding to set up the centre's weekly job club to help young people into work.

Moorhouse needs all the financial support that she can get. Because of a long-standing, inherited debt problem, the Landmark Centre is in a precarious financial situation. Moorhouse is not able to apply for major donor funding and has to gather revenue however she can, mostly by hiring out rooms in the building. She has cut down staff members to three (herself, an assistant and a cleaner) and depends on volunteers to support the rest of the work. "We have a boot fair here, once a month, and I have a lady sitting on the door. She won't let people in unless they've put a few pennies in the box. That can raise me £25 in a morning."

Moorhouse looks, for a moment, a little desperate - her monthly fuel bills alone are more than £2,000. But she is evidently indefatigable. She does the job because she loves it and feels a duty and deep attachment to the area. She was born and grew up in Woodnesborough, a nearby village surrounded by apple orchards.

It seems the Landmark Centre is already a beacon of the big society. "That's what we say . . . We're a prime example." She has been working with mental health teams and Sure Start programmes for years, she says: a perfect example of local, interagency collaboration. The council had apparently been planning to open a new community centre in Dover modelled on hers - it was going to be called "Landmark II" - but the funding was cut.

The irony is not lost on Moorhouse. The day after we talk, she will be having a meeting with someone who runs a mental health group locally. Its property is being sold and now it has nowhere to go. "At the moment, the group meets three times a week and [for members] that's their lifeline. If someone with mental health issues suddenly loses their lifeline, there can be dire consequences."

Such financial insecurity seems to be common in this part of Kent. For Moorhouse, her set-up at the centre in Deal is, in essence, "hand to mouth". She has spoken to the council and it has offered its continued support, but she has yet to see what that means. For the moment, she will ignore the rhetoric and "get on with it" in her usual way.

You can understand why people in east Kent are sceptical of David Cameron's attempts to cut back the state and conjure up in its place
a big society. The overstretched, overworked managers of the Betteshanger Social Club and Deal's Landmark Centre already rely on the goodwill of countless volunteers - those who give up their time and money to make tea, run clubs and set up football academies.

These aren't overnight projects but established efforts, conceived long before the formation of this government and sustained by the support of a willing community. They don't need a directive to tell them to do what they are already doing - what any community with a sense of togetherness does. What they need is enough backing from the state to stay open so that they can continue to serve those who depend on them.

Mick finishes his tea at the Betteshanger Social Club. He says he was watching the ITV morning show Daybreak and it "latched on to Cameron's . . . What's he trying again?" He tries to remember the phrase. "Volunteering for everything." He goes on to recount the film that the programme had shown, about people going into schools to volunteer as teaching assistants. "But now, that's somebody else's job gone," Mick says. "The more people volunteer to do these things, the less people are going to have a chance to work. This is what upsets me."

Mick isn't especially political. He imagines that if he won the Lottery he might morph into a "raging Tory" - a notion that he finds amusing. But Brian shakes his head. "We're all in this together," he says and laughs.

Sophie Elmhirst is an assistant editor of the New Statesman

Sophie Elmhirst is features editor of the New Statesman

This article first appeared in the 13 June 2011 issue of the New Statesman, Rowan Williams guest edit

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Fitter, dumber, more productive

How the craze for Apple Watches, Fitbits and other wearable tech devices revives the old and discredited science of behaviourism.

When Tim Cook unveiled the latest operating system for the Apple Watch in June, he described the product in a remarkable way. This is no longer just a wrist-mounted gadget for checking your email and social media notifications; it is now “the ultimate device for a healthy life”.

With the watch’s fitness-tracking and heart rate-sensor features to the fore, Cook explained how its Activity and Workout apps have been retooled to provide greater “motivation”. A new Breathe app encourages the user to take time out during the day for deep breathing sessions. Oh yes, this watch has an app that notifies you when it’s time to breathe. The paradox is that if you have zero motivation and don’t know when to breathe in the first place, you probably won’t survive long enough to buy an Apple Watch.

The watch and its marketing are emblematic of how the tech trend is moving beyond mere fitness tracking into what might one call quality-of-life tracking and algorithmic hacking of the quality of consciousness. A couple of years ago I road-tested a brainwave-sensing headband, called the Muse, which promises to help you quiet your mind and achieve “focus” by concentrating on your breathing as it provides aural feedback over earphones, in the form of the sound of wind at a beach. I found it turned me, for a while, into a kind of placid zombie with no useful “focus” at all.

A newer product even aims to hack sleep – that productivity wasteland, which, according to the art historian and essayist Jonathan Crary’s book 24/7: Late Capitalism and the Ends of Sleep, is an affront to the foundations of capitalism. So buy an “intelligent sleep mask” called the Neuroon to analyse the quality of your sleep at night and help you perform more productively come morning. “Knowledge is power!” it promises. “Sleep analytics gathers your body’s sleep data and uses it to help you sleep smarter!” (But isn’t one of the great things about sleep that, while you’re asleep, you are perfectly stupid?)

The Neuroon will also help you enjoy technologically assisted “power naps” during the day to combat “lack of energy”, “fatigue”, “mental exhaustion” and “insomnia”. When it comes to quality of sleep, of course, numerous studies suggest that late-night smartphone use is very bad, but if you can’t stop yourself using your phone, at least you can now connect it to a sleep-enhancing gadget.

So comes a brand new wave of devices that encourage users to outsource not only their basic bodily functions but – as with the Apple Watch’s emphasis on providing “motivation” – their very willpower.  These are thrillingly innovative technologies and yet, in the way they encourage us to think about ourselves, they implicitly revive an old and discarded school of ­thinking in psychology. Are we all neo-­behaviourists now?

***

The school of behaviourism arose in the early 20th century out of a virtuous scientific caution. Experimenters wished to avoid anthropomorphising animals such as rats and pigeons by attributing to them mental capacities for belief, reasoning, and so forth. This kind of description seemed woolly and impossible to verify.

The behaviourists discovered that the actions of laboratory animals could, in effect, be predicted and guided by careful “conditioning”, involving stimulus and reinforcement. They then applied Ockham’s razor: there was no reason, they argued, to believe in elaborate mental equipment in a small mammal or bird; at bottom, all behaviour was just a response to external stimulus. The idea that a rat had a complex mentality was an unnecessary hypothesis and so could be discarded. The psychologist John B Watson declared in 1913 that behaviour, and behaviour alone, should be the whole subject matter of psychology: to project “psychical” attributes on to animals, he and his followers thought, was not permissible.

The problem with Ockham’s razor, though, is that sometimes it is difficult to know when to stop cutting. And so more radical behaviourists sought to apply the same lesson to human beings. What you and I think of as thinking was, for radical behaviourists such as the Yale psychologist Clark L Hull, just another pattern of conditioned reflexes. A human being was merely a more complex knot of stimulus responses than a pigeon. Once perfected, some scientists believed, behaviourist science would supply a reliable method to “predict and control” the behaviour of human beings, and thus all social problems would be overcome.

It was a kind of optimistic, progressive version of Nineteen Eighty-Four. But it fell sharply from favour after the 1960s, and the subsequent “cognitive revolution” in psychology emphasised the causal role of conscious thinking. What became cognitive behavioural therapy, for instance, owed its impressive clinical success to focusing on a person’s cognition – the thoughts and the beliefs that radical behaviourism treated as mythical. As CBT’s name suggests, however, it mixes cognitive strategies (analyse one’s thoughts in order to break destructive patterns) with behavioural techniques (act a certain way so as to affect one’s feelings). And the deliberate conditioning of behaviour is still a valuable technique outside the therapy room.

The effective “behavioural modification programme” first publicised by Weight Watchers in the 1970s is based on reinforcement and support techniques suggested by the behaviourist school. Recent research suggests that clever conditioning – associating the taking of a medicine with a certain smell – can boost the body’s immune response later when a patient detects the smell, even without a dose of medicine.

Radical behaviourism that denies a subject’s consciousness and agency, however, is now completely dead as a science. Yet it is being smuggled back into the mainstream by the latest life-enhancing gadgets from Silicon Valley. The difference is that, now, we are encouraged to outsource the “prediction and control” of our own behaviour not to a benign team of psychological experts, but to algorithms.

It begins with measurement and analysis of bodily data using wearable instruments such as Fitbit wristbands, the first wave of which came under the rubric of the “quantified self”. (The Victorian polymath and founder of eugenics, Francis Galton, asked: “When shall we have anthropometric laboratories, where a man may, when he pleases, get himself and his children weighed, measured, and rightly photographed, and have their bodily faculties tested by the best methods known to modern science?” He has his answer: one may now wear such laboratories about one’s person.) But simply recording and hoarding data is of limited use. To adapt what Marx said about philosophers: the sensors only interpret the body, in various ways; the point is to change it.

And the new technology offers to help with precisely that, offering such externally applied “motivation” as the Apple Watch. So the reasoning, striving mind is vacated (perhaps with the help of a mindfulness app) and usurped by a cybernetic system to optimise the organism’s functioning. Electronic stimulus produces a physiological response, as in the behaviourist laboratory. The human being herself just needs to get out of the way. The customer of such devices is merely an opaquely functioning machine to be tinkered with. The desired outputs can be invoked by the correct inputs from a technological prosthesis. Our physical behaviour and even our moods are manipulated by algorithmic number-crunching in corporate data farms, and, as a result, we may dream of becoming fitter, happier and more productive.

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The broad current of behaviourism was not homogeneous in its theories, and nor are its modern technological avatars. The physiologist Ivan Pavlov induced dogs to salivate at the sound of a bell, which they had learned to associate with food. Here, stimulus (the bell) produces an involuntary response (salivation). This is called “classical conditioning”, and it is advertised as the scientific mechanism behind a new device called the Pavlok, a wristband that delivers mild electric shocks to the user in order, so it promises, to help break bad habits such as overeating or smoking.

The explicit behaviourist-revival sell here is interesting, though it is arguably predicated on the wrong kind of conditioning. In classical conditioning, the stimulus evokes the response; but the Pavlok’s painful electric shock is a stimulus that comes after a (voluntary) action. This is what the psychologist who became the best-known behaviourist theoretician, B F Skinner, called “operant conditioning”.

By associating certain actions with positive or negative reinforcement, an animal is led to change its behaviour. The user of a Pavlok treats herself, too, just like an animal, helplessly suffering the gadget’s painful negative reinforcement. “Pavlok associates a mild zap with your bad habit,” its marketing material promises, “training your brain to stop liking the habit.” The use of the word “brain” instead of “mind” here is revealing. The Pavlok user is encouraged to bypass her reflective faculties and perform pain-led conditioning directly on her grey matter, in order to get from it the behaviour that she prefers. And so modern behaviourist technologies act as though the cognitive revolution in psychology never happened, encouraging us to believe that thinking just gets in the way.

Technologically assisted attempts to defeat weakness of will or concentration are not new. In 1925 the inventor Hugo Gernsback announced, in the pages of his magazine Science and Invention, an invention called the Isolator. It was a metal, full-face hood, somewhat like a diving helmet, connected by a rubber hose to an oxygen tank. The Isolator, too, was designed to defeat distractions and assist mental focus.

The problem with modern life, Gernsback wrote, was that the ringing of a telephone or a doorbell “is sufficient, in nearly all cases, to stop the flow of thoughts”. Inside the Isolator, however, sounds are muffled, and the small eyeholes prevent you from seeing anything except what is directly in front of you. Gernsback provided a salutary photograph of himself wearing the Isolator while sitting at his desk, looking like one of the Cybermen from Doctor Who. “The author at work in his private study aided by the Isolator,” the caption reads. “Outside noises being eliminated, the worker can concentrate with ease upon the subject at hand.”

Modern anti-distraction tools such as computer software that disables your internet connection, or word processors that imitate an old-fashioned DOS screen, with nothing but green text on a black background, as well as the brain-measuring Muse headband – these are just the latest versions of what seems an age-old desire for technologically imposed calm. But what do we lose if we come to rely on such gadgets, unable to impose calm on ourselves? What do we become when we need machines to motivate us?

***

It was B F Skinner who supplied what became the paradigmatic image of ­behaviourist science with his “Skinner Box”, formally known as an “operant conditioning chamber”. Skinner Boxes come in different flavours but a classic example is a box with an electrified floor and two levers. A rat is trapped in the box and must press the correct lever when a certain light comes on. If the rat gets it right, food is delivered. If the rat presses the wrong lever, it receives a painful electric shock through the booby-trapped floor. The rat soon learns to press the right lever all the time. But if the levers’ functions are changed unpredictably by the experimenters, the rat becomes confused, withdrawn and depressed.

Skinner Boxes have been used with success not only on rats but on birds and primates, too. So what, after all, are we doing if we sign up to technologically enhanced self-improvement through gadgets and apps? As we manipulate our screens for ­reassurance and encouragement, or wince at a painful failure to be better today than we were yesterday, we are treating ourselves similarly as objects to be improved through operant conditioning. We are climbing willingly into a virtual Skinner Box.

As Carl Cederström and André Spicer point out in their book The Wellness Syndrome, published last year: “Surrendering to an authoritarian agency, which is not just telling you what to do, but also handing out rewards and punishments to shape your behaviour more effectively, seems like undermining your own agency and autonomy.” What’s worse is that, increasingly, we will have no choice in the matter anyway. Gernsback’s Isolator was explicitly designed to improve the concentration of the “worker”, and so are its digital-age descendants. Corporate employee “wellness” programmes increasingly encourage or even mandate the use of fitness trackers and other behavioural gadgets in order to ensure an ideally efficient and compliant workforce.

There are many political reasons to resist the pitiless transfer of responsibility for well-being on to the individual in this way. And, in such cases, it is important to point out that the new idea is a repackaging of a controversial old idea, because that challenges its proponents to defend it explicitly. The Apple Watch and its cousins promise an utterly novel form of technologically enhanced self-mastery. But it is also merely the latest way in which modernity invites us to perform operant conditioning on ourselves, to cleanse away anxiety and dissatisfaction and become more streamlined citizen-consumers. Perhaps we will decide, after all, that tech-powered behaviourism is good. But we should know what we are arguing about. The rethinking should take place out in the open.

In 1987, three years before he died, B F Skinner published a scholarly paper entitled Whatever Happened to Psychology as the Science of Behaviour?, reiterating his now-unfashionable arguments against psychological talk about states of mind. For him, the “prediction and control” of behaviour was not merely a theoretical preference; it was a necessity for global social justice. “To feed the hungry and clothe the naked are ­remedial acts,” he wrote. “We can easily see what is wrong and what needs to be done. It is much harder to see and do something about the fact that world agriculture must feed and clothe billions of people, most of them yet unborn. It is not enough to advise people how to behave in ways that will make a future possible; they must be given effective reasons for behaving in those ways, and that means effective contingencies of reinforcement now.” In other words, mere arguments won’t equip the world to support an increasing population; strategies of behavioural control must be designed for the good of all.

Arguably, this authoritarian strand of behaviourist thinking is what morphed into the subtly reinforcing “choice architecture” of nudge politics, which seeks gently to compel citizens to do the right thing (eat healthy foods, sign up for pension plans) by altering the ways in which such alternatives are presented.

By contrast, the Apple Watch, the Pavlok and their ilk revive a behaviourism evacuated of all social concern and designed solely to optimise the individual customer. By ­using such devices, we voluntarily offer ourselves up to a denial of our voluntary selves, becoming atomised lab rats, to be manipulated electronically through the corporate cloud. It is perhaps no surprise that when the founder of American behaviourism, John B Watson, left academia in 1920, he went into a field that would come to profit very handsomely indeed from his skills of manipulation – advertising. Today’s neo-behaviourist technologies promise to usher in a world that is one giant Skinner Box in its own right: a world where thinking just gets in the way, and we all mechanically press levers for food pellets.

This article first appeared in the 18 August 2016 issue of the New Statesman, Corbyn’s revenge