Slaves to the office

Technology promised to bring an end to the daily grind, but it has only extended the office's reach

I remember being told, around the turn of the millennium, that my days in the office were numbered. Clever technology had turned the idea of being chained to a desk from nine to five into an anachronism. Adverts for laptops, cellphones and home-office equipment all suggested that we could dodge the dreaded commute by being mobile and adaptable. Property shows followed downshifters who cashed in the equity on their town houses and happily did their jobs from converted barns in deepest Dorset.

This dream about the end of the daily grind was always a middle-class one, the preserve of those working in the high-status knowledge economies. The more lowly - shop assistants, secretaries, cleaners - have always had to clock on wherever the work is. However, according to the new issue of Social Trends, even the PDA- wielding professionals cannot tear themselves away from the office. The hours may be slightly more flexible, but most workers still commute every day. The office remains the seminal modern workplace, as the proportion of jobs in service industries and public administration continues to rise. Just over a million people enter central London each day during the morning rush hour, an increase of 6 per cent in the past decade. Reports of the death of the office were exaggerated.

Office life is never news because, however unfulfilling it might be, it seems unproblematic and apolitical. Office politics are not real politics; they are petty, gossipy, personal, unchangeable. Office life is invisible to anyone who isn't a part of it. According to the sociologist Ulrich Beck, the dynamics of modern, deregulated econ omies are increasingly hidden in this way: "The place of the visible character of work, concentrated in factory halls and tall buildings, is taken by an invisible organisation of the firm." City-centre offices might serve as the company's brand statement, with their high-rise towers, mirrored-glass walls and welcoming atriums. But the essential drudgery takes place where land and labour are cheap: in anonymous, shed-like buildings in out-of-town office parks, surrounded by parking lots and security barriers, without even an identifying logo outside.

Given that this kind of mundane existence is how many people fill their days, it is odd that we reflect so little on its history and politics. With a few exceptions, such as C Wright Mills and David Lockwood in the 1950s, sociologists have steered clear of office life, preferring to focus on more obvious forms of social inequality. It has mainly been left to creative writers to cover this terra incognita.

In 1970, when Jonathan Gathorne-Hardy published a novel-cum-essay called The Office, his tone was almost valedictory. The British office was "a large squat nanny, waiting comfortably there to gently fuss me with all the details of her tiny, cosy world". This netherworld of tea trolleys, afternoon naps and loyal retainers seemed like the last refuge of a hidebound, backward-looking nation in gentle decline. By contrast, the most perceptive of contemporary writers on the office, such as Ricky Gervais and Joshua Ferris, have seen it as a strange amalgam of the backward-looking and the cutting-edge. Their theme is the tension between the tedium of office life and the happy-clappy motivational rhetoric that permeates modern work culture.

Although it portrays itself as groundbreaking and revolutionary, there is nothing new about this motivational school of management. It originated in the 1920s as human relations theory, which argued that workers are more productive when they feel involved in decision-making. After the Second World War, William H Whyte noted the rise of a management style that sought moral legitimacy through its emphasis on the employee's "personality" and "soul". Whyte's "organisation man" was suspicious of authoritarian leadership and viewed the group as the appropriate space for negotiating and resolving problems. But, as Whyte noted perceptively: "If every member simply wants to do what the group wants to do, then the group is not going to do anything." He invented a term, "groupthink", to describe the forms of irrational collective psychology that developed in office cultures in which the overriding aim was consensus.

By the early 1980s, human-relations management had mutated into an evangelical concept: corporate culture. In their book In Search of Excellence (1982), Tom Peters and Robert H Waterman argued that the best companies had strong cultures in which all employees felt part of the firm and bought in to a common ideal. This book, the first management text to make the New York Times bestseller list, appeared at an opportune moment - in the middle of a recession in America, when the Japanese work model of company songs and other rituals of belonging seemed to be the future. Britain was also going through a recession at the time, as well as supposedly suffering from the more chronic "British disease" of mediocre management and demotivated workers. Fostering a strong corporate culture, par ticularly by urging workers to have a positive, can-do attitude, soon became a ruling motif in transatlantic business life.

This Americanisation of British work culture sought to make the office a more congenial and informal place. It jettisoned the most visibly hierarchical rules and relationships; tore down the walls to make open-plan spaces; and frowned on status markers such as reserved parking, corner offices and power desks. I wonder if the reason for the success of "business" programmes such as The Apprentice and Dragons' Den is that they offer a compensatory mythology that dismis ses this egalitarian culture as wimpish evasion. "Sir" Alan Sugar has all the usual accoutrements of status, from a higher-backed chair to a swanky boardroom policed by a secretary on intercom. At least, that is what his skyscraper, television-set workplace is like; Amstrad's actual HQ in the Essex suburbs is never shown.

In most modern offices, there is no macho manager who theatrically declaims "I'm out" or "You're fired". The problem is rather the lack of an obvious chain of command when workers are less sure about their status and roles, and rewards are so fluid and uneven. When tough managerial choices such as redundancies need to be made, it is much easier to blame abstractions - the need to maintain share prices, the impact of new technologies, the unbuckable global markets - than people or politics.

This touchy-feely culture is encapsulated in a near-universal feature of the modern workplace: the employee's annual appraisal or "performance review". (It is difficult to imagine Alan Sugar or Dragons' Den's Duncan Bannatyne ever conducting one.) The appraisal encourages employees to reflect on and take control of their own working lives, but combines this with subtle forms of psychological surveillance.

The soft issues about sharing information and giving you "the training and skills you need to do your job effectively" have become all mixed up with the hard issues about monitoring workers' performance and profit margins.

Dishonesty of office life

In a classic scene from The Office, David Brent helps the lugubrious Keith complete his appraisal form. Brent asks Keith a series of questions using the now ubiquitous sliding scale devised by Rensis Likert in his 1961 book, New Patterns of Management ("Not at all", "To some extent", "Very much so", "Don't know"). Keith answers "Don't know" to every question and then, when he is asked to pick a different response, has forgotten the question. Brent repeats the various options, his growing impatience exposing the process as a charade. It is a brilliant scene because it points to something far more insidious than the Darwinian struggles on The Apprentice: the dishonesty of office life. It constantly wastes our time because it insists on the formulation of "strategic goals" for the most routine tasks, and because it refuses to be open about the inequalities of work.

In the modern workplace, every employee has to be on-message, familiar with mission statements and benchmark standards, working towards pre-agreed aims of increased "customer satisfaction" and "shareholder value". The desk bound job of Whyte's organisation man has been replaced by the time-consuming activity of consensus-building. Despite all those predictions about the imminent arrival of the paperless office, paperwork has increased, as the need to keep people in the loop creates an avalanche of ritualistic memos, emails and reports.

The American cultural critic Thomas Frank sees motivational management as part of what he calls "market populism" - the contemporary orthodoxy that unregulated markets are egalitarian, helping to sweep away outdated hierarchies and inefficient bureaucracy. For Frank, motivational management is a form of public relations for this deregulated market. It bangs on about flexibility and self-management in order to sugar the pill of downsizing, outsourcing and short-term contracts.

In a period of declining union power and minimal government intervention, when executives command unprecedented power and spectacular salaries, management gurus have the chutzpah to spout off endlessly about employee "consultation" and "empowerment". This new kind of "cool" capitalism - which values flattened hierarchies and creative teamwork - has taken on board the left's familiar critique of capitalism as alienating and conformist. It has created a workplace where friendliness and informality are encouraged, but where inequalities are simply taken for granted.

The injustices of the modern office are not immediately obvious. On the surface, it is an agreeable, non-confrontational place where sociability and networking are crucial. The rationale goes like this: as companies use technology to automate their routine tasks, or farm them out to low-status workers in back offices, higher- status workers are left with more complex tasks that can only be conducted in teams.

Many offices now have "break-out areas" or "magnet facilities" with cafe-style tables and chairs, a decor and ambience clearly influenced by the cappuccino culture of the high street. The office has become an important place for people to meet and make friends, particularly when they are more likely than ever before to be single, and less likely to be involved in social networks outside of work. But this kind of creative, interactive office life is still work - with all its unfairness and compromises.

Work-life balance

The decline of formal office hierarchies comes at the cost of uncertainty about where work begins and ends. The academic Andrew Ross calls it "no-collar" work. Its first-name etiquette and dress-down culture tend to blur the distinctions between the office and our social lives, reframing work as an "existential challenge" and enlisting "employees' freest thoughts and impulses in the service of salaried time". When work is supposed to be this fulfilling, it is potentially endless. As Ross discovers, it is the higher-status workers with the most flexible working arrangements who are putting in the 70-hour weeks.

One of the main obstacles to a "work-life balance" - a buzz-phrase whose obvious desirability is matched only by its bland indefinability - is dealing with this psychological hold that the office has on our daily lives. Until we do that, the newer technologies, such as palmtops and BlackBerries, will not make it easier to escape the office; they will just teleport the office on to the commuter train, into the home and on to the street. Then the office will be everywhere.

Joe Moran is a reader in cultural history at Liverpool John Moores University

"Queuing for Beginners: the Story of Daily Life from Breakfast to Bedtime" by Joe Moran is published by Profile Books (£14.99)

This article first appeared in the 18 June 2007 issue of the New Statesman, New Britain - The country Brown inherits

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Goodbye to the Confederate flag

After the shootings in Charleston, the Republican right showed it was finally ready to reject the old symbols of the Confederacy.

On 27 June, an African-American activist named Bree Newsome woke up before dawn, put on her climbing equipment and scaled a 30-foot flagpole on the lawn of State House in Columbia, South Carolina. She then removed the Confederate battle flag that flew from it. “We can’t wait any longer,” she explained later in an online statement. “It’s time for a new chapter where we are sincere about dismantling white supremacy.”

After she was led away in handcuffs, the flag was raised again.

Newsome’s protest reflected a growing impatience within America’s black community and anger about liberal inaction. Political rallies by the Democratic presidential contenders Hillary Clinton and Bernie Sanders have been disrupted by the Black Lives Matter campaign against violence committed on young African Americans and the cultural and legal biases that justify it. While promoting his book on race in the US, the writer Ta-Nehisi Coates argued that, to African Americans, the battle flag represents a lingering attempt “to bury the fact that half this country thought it was a good idea to raise an empire rooted in slavery”.

Yet, on this matter, to everyone’s surprise, the black civil rights movement and many southern Republicans have proved to be of one mind. On 9 July the House of Representatives in South Carolina voted to lower the battle flag for good. It stood, representatives said, for racism. It had to go.

The context of this agreement was a painful one. Ten days before Newsome’s act, a 21-year-old white man named Dylann Roof shot and killed nine black worshippers at the Emanuel African Methodist Episcopal Church in Charleston, South Carolina. According to his room-mate, he wanted to start a race war. The TV screens showed a photo of him holding a gun in one hand and a Confederate battle flag in the other.

If the demands for redress made by civil rights groups didn’t come as a surprise, conservative acquiescence did. The Republican Party had built a solid base in the South by courting white voters who cherished the memory of the Confederacy. Yet the party’s presidential hopefuls from both the North and the South – including Jeb Bush, Lindsey Graham, Scott Walker and George Pataki – said that the battle flag ought to be lowered. The most striking intervention was made by the governor of South Carolina, Nikki Haley, who denounced the use of the Confederate flag and signed the bill removing it. Haley is now tipped to figure on the list of potential vice-presidential nominees.

The volte-face of the US right is in part a result of the horror of the Charleston shootings. Yet it also occurs in the context of major shifts within American society. There are still many conservatives who will defend Confederate heritage as a matter of southern pride but the culture wars are changing as the US becomes increasingly European in outlook. This is taking place across the country. It just happens to be more pronounced in the South because no other region has fought so violently and so long to resist the liberal tide.

The story of the battle flag is the story of the South. The first official Confederate flag used in the civil war of 1861-65 caused confusion during fighting – through the haze of gun smoke, its design of 13 stars and red and white bars was hard to distinguish from the Stars and Stripes. An alternative blue cross was rejected for being too sectarian; the racist Confederacy was anxious not to offend its Jewish citizens. So the cross became a diagonal X. This flag was never officially adopted by the Confederate army. In the years after the war its use was infrequent.

There was little need to visualise southern difference in a flag. It was self-evident in the physical signs of racial segregation: separate schools, pools and drinking fountains; black people confined to the back of the bus. Political displays of the battle flag of Dixie (the historical nickname for the states that seceded from the Union) only really resurfaced when that racial order was challenged by northern liberals. In 1948, the Democrats – then the party overwhelmingly in control of the South – split over modest calls for civil rights. The conservatives who refused to support that year’s presidential ticket, the “Dixiecrats”, triggered a rev­ival of flag-waving across the region.

The old battle flag suddenly appeared on private lawns, on cars and at political rallies. Supposedly ancient cultural traditions were invented overnight. For instance, the 1948 student handbook of the University of Mississippi confessed: “Many Ole Miss customs are fairly new; they lack only the savouring which time brings . . . Ole Miss has adopted the Confederate flag as a symbol of the Mississippi spirit. Each football game finds the scarlet flag frantically waving to the rhythm of the Rebel band.”

I can confirm that this “tradition” was still going as recently as in 2005. That year, I attended an American football game at Ole Miss and was surprised when the band played “Dixie” at the end. White boys and white girls stood up and belted out the folk song of the Confederacy, while black students filed out.

In 1958, South Carolina made it a crime to desecrate the battle flag. Three years later, on the 100th anniversary of the outbreak of the civil war, it was hoisted above its Capitol building in Columbia. That day, there was a struggle in the US Congress to keep federal funding going for segregated schools.

So clear is the link between the postwar white resistance to civil rights and the battle flag that many see it as the symbolic equivalent of the N-word. Jack Hunter, the editor of the conservative website Rare Politics, says: “Some people insist that it’s not about racism, not about slavery, not about segregation. But it’s about all those things.” Hunter grew up in Charleston and used to skateboard in the car park of the church that Dylann Roof attacked. When he was a young journalist, he appeared on local radio as a rabidly right-wing masked character called “the Southern Avenger”. His past was exposed in 2013 while he was working for Rand Paul, a Republican presidential candidate, and Hunter stepped down from his position. He publicly renounced his youthful association with racial conservatism. He now eschews any romanticism about the Confederate cause and its demand for states’ rights. “States’ rights to do what?” he asks: the right to discriminate against African Americans? He is glad that the State House flag is gone. He ascribes its longevity to ignorance, which was corrected by Roof’s rampage: “It was the first time that [southern Republicans] were able to see a different perspective on this symbol.”

Not everyone agrees. Richard Hines – a former South Carolina legislator, Reagan campaign state co-chair and senior activist with the Sons of Confederate Veterans – insists that the flag is “an enduring symbol of the southern fighting man”. Indeed, a poll in July found that 57 per cent of Americans think it stands for southern heritage, rather than racism. Yet that heritage has a political dimension. “Southern people are proud of who they are and there is a leftist assault to destroy the best part of America,” Hines says. “The Trotskyite elite in control of the establishment wants to root out the southern tradition” – a tradition of religious devotion, chivalry and military honour. It is possible to cast the battle flag as a pawn in a much larger cultural conflict.

In 2000, civil rights activists lobbied hard to get the battle flag removed from the top of the South Carolina Capitol and succeeded in having it shrunk in size and relocated to the grounds of State House. The issue came up in that year’s Republican presidential primaries – an unusually poisonous contest between George W Bush and John McCain. Supporters of Bush put out a false story that McCain had fathered an interracial child out of wedlock. McCain added to his woes by opining that the battle flag was “a symbol of racism and slavery”. An organisation called Keep It Flying flooded the state with 250,000 letters attacking him and he lost the crucial competition here to Bush.

The battle flag has retained a strong emotional power for a long time. This makes the Republican establishment’s abandonment of the flag all the more surprising. Then again, those who run the South are probably the people most likely to grasp how much the region has changed in just a decade.

***

In 2010 I took a trip through North Carolina. The landscape told a story. Dotted along the roadside were abandoned black buildings, the old tobacco sheds. The decline of the rural economy had rendered them obsolete. Over the fields that would once have been full of farmers were freshly tarmacked roads, stretching out to nowhere. My guide explained that these were supposed to be cul-de-sacs for new houses. North Carolina was going through a property boom. But who was going to buy all those homes, I asked? The answer: damn Yankees.

Demography is destiny. This once agri­cultural region developed fast from the 1960s onwards by keeping union membership, taxes and regulation as low as possible. Yet capitalism proved disastrous for southern conservatism. Northerners flooded in, seeking work or retirement and bringing their own values. The forecast is that North Carolina’s Research Triangle – the South’s Silicon Valley – will grow by 700,000 jobs and 1.2 million people in two decades.

White migration was accompanied by an influx of Spanish speakers as the service sector flourished. Between 2000 and 2010, the white share of the population of North Carolina fell from 70 to 65 per cent. The black proportion remained at roughly 21 per cent. The Latino proportion, however, jumped from 4.7 per cent to 8.4 per cent. Today, the proportion of people who are non-white and over 60 is about a third. But it’s approaching nearly half for those under 18. As a result, politics in the South is no longer biracial: a contest between white and black. It is increasingly multiracial and uncoupled from the region’s complex past.

The impact of these changes is reflected in voting patterns. In 2000, the South was still overwhelmingly Republican in presidential contests. Even the Democratic nominee, Al Gore, a southerner, lost his home state of Tennessee. But in 2008 and 2012, Barack Obama took those states with the fastest-changing demographics: Florida and Virginia. He won North Carolina in 2008 and lost it in 2012 – but by less than 100,000 votes. It is true that the Republicans won back control in the 2014 midterm elections, with the result that the Deep South now sends few Democrats to Congress; but the region’s political masters are not quite as traditional-minded as they once were.

The Republican relationship with the Confederate past is complex. As the party of Abraham Lincoln and the Union, the GOPs’ southern support was historically small. But in the 1960s the national Democratic Party embraced civil rights and alienated its once loyal southern following; the Republicans took the opportunity to steal some conservative white voters.

The growing southern Republican vote had a class component. Its success in local and congressional races was built more on winning over middle-class moderates than on appealing to the working-class racists who filled the ranks of the Ku Klux Klan. The southern Republican Party did enthusiastically embrace the Confederate battle flag in many quarters. But some office-holders did so only with ambiguity, while large sections of the party never identified with it at all. The period of Republican ascendancy in the South was, in reality, linked with a softening of the area’s racial politics.

Two of the Republicans’ current southern stars are Indian Americans: Bobby Jindal, the governor of Louisiana, and Nikki Haley, the anti-flag governor of South Carolina. There are just two black people in the US Senate and one of them is a Republican, the Tea Party-backed senator for South Carolina, Tim Scott. Marco Rubio, the Floridian senator and presidential candidate, is Cuban American, and the former Florida governor Jeb Bush is married to a Mexican-born woman and speaks fluent Spanish. Bush has tried to push a more moderate line on immigration, in deference to how the GOP will struggle to win the White House if it appeals only to angry white voters. The Kentucky libertarian senator Rand Paul, Jack Hunter’s former boss, has called for legal reforms to correct the trend of keeping far more black than white people in prison. And he is not the only Republican to have been moved by recent race riots sparked by police violence.

***

Violence on the streets of Ferguson, Missouri, and Baltimore, Maryland, confirmed that there still is a culture war in the US. Yet its character has changed. In the past, civil disturbances were typically leapt upon by conservative politicians as evidence of social decline. The 1992 LA riots were blamed on single parenthood and rap lyrics. In contrast, conservative leaders today are far more likely to acknowledge the problems of white racism. There is no place in their ranks for the likes of Dylann Roof. White supremacists are tiny in number.

Jack Hunter claims: “The KKK is like 12 guys in a telephone booth. Liberal groups will use their threat for fundraising but it doesn’t exist. It hasn’t properly since the 1960s.” Roof’s actions say more about gun control, mental illness and the angst of the young than they do about popular, largely liberal views on race, as polling shows.

We can see a similar liberal shift in other areas of the historic culture war. In May 2015 Gallup released the results of a “moral acceptability” survey charting changes in national attitude across all age groups, from 2001 to 2015. Approval of gay relationships jumped from 40 to 63 per cent; having a baby out of wedlock from 45 to 61 per cent; sex between unmarried men and women from 53 to 68 per cent; doctor-assisted suicide from 49 to 56 per cent; even polygamy went from 7 to 16 per cent. Abortion remained narrowly disapproved of: support for access has only crept up from 42 to 45 per cent. This is probably a result of an unusual concentration of political and religious opposition and because it involves a potential life-or-death decision. But the general trend is that young people just don’t care as much about what consenting adults get up to.

Why? It might be because old forms of identity are dying. One way of measuring that is religious affiliation. From 2007 to 2014, according to Pew Research, the proportion of Americans describing themselves as Christian fell from 78 to 71 per cent. Today, only a quarter of the population is evangelical and 21 per cent Catholic, down despite high immigration. Then there is the decline in civic or communal activity. Since 2012, the organisers of Nascar, the stock-car races, have not published attendance figures at their tracks, probably because they have fallen so sharply. The decline of this most macho and working class of sports parallels the fall in conservative forms of collective identity such as southern traditionalism.

The old culture war was, like the racial politics of the old South, binary. In the 1950s, around the same time as the South invented its tradition of flying the battle flag in colleges, the US constructed an ideal of the “normal” nuclear family unit: straight, white, patriarchal, religious. On the other side was the “abnormal”: gay, black, feminist, atheist, and the rest. The surest way to get elected in the US between 1952 and 2004 was to associate yourself with the economic needs and cultural prejudices of the majority. The approach was once summed up by a Richard Nixon strategist thus: split the country in two and the Republicans will take the larger half. But that is changing. The old normal is no longer the cultural standard but just one of many identities to choose from. The races are mixing. Women want to work more and have children later in life, possibly without marriage. Many religious people are having to rethink their theology when a child comes out as gay. And the enforcers of the old ways – the unions, churches or political parties – are far less attractive than the atomising internet.

***

Politicians are scrabbling to keep up with the diffusion of American identity. Democrats got lucky when they nominated Barack Obama and chose a presidential candidate who reflected the fractured era well: interracial, non-denominational Christian, and so on. In the 2012 presidential race the Republicans got burned when they tried to play the old culture war card on abortion. They won’t repeat that mistake. After the Supreme Court legalised gay marriage across the country in June, the right’s response was not as uniformly loud and outraged as it would have been in the past. Some protested, but serious presidential contenders such as Jeb Bush grasped the implications of the defeat. There is a cultural and political realignment going on and no one is sure where it will lead. It’s encouraging caution among the Republican top brass. It is time, they think, to abandon lost causes.

The death of southern traditionalism is part of the ebb and flow of cultural history. Identities flourish and die. As political fashions change, you find the typically American mix of triumph on one side and jeremiad on the other. Richard Hines stood vigil as the battle flag was lowered in Columbia and noted with disgust the presence of what he described as “bussed-in” activists. “They pulled out all these gay pride flags and started shouting, ‘USA, USA, USA!’ It reminded me of the Bolshevik Revolution.”

Hines reckons that more southerners will now fly the flag than ever before and says he has attended overflow rallies of ordinary folks who love their region. He may well be correct. The faithful will keep the old Confederate standard fluttering on their lawns – an act of secession from the 21st century. But in the public domain, the battle flag is on its way down and in its place will be raised the standard of the new America. The rainbow flag flutters high. For now.

Tim Stanley is a historian and a columnist for the Telegraph

This article first appeared in the 20 August 2015 issue of the New Statesman, Corbyn wars