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With the iPhone SE, Apple has stumbled upon the product customers actually want

The company has disproved its own "It Phone" business model, and now it's paying the price.

At the end of March, a new Apple phone launched without much fuss. It was the iPhone SE: a four-inch phone that looked essentially the same as the more than two-year-old iPhone 5s, but inside, it had most of the workings of the iPhone 6.

It was clearly an interim phone, designed to give consumers something to play with before the mega-launch of the iPhone 7 later this year. Most of the interest from the tech press focused on the fact that it came in a trendy rose gold finish – so 2016. The Guardian called it “too small for most people”. The Next Web called it “two years too late”. It landed with a blip, not a bang.

Fast forward a month, and something strange has happened. CEO Tim Cook said at the end of April that the supplies of the new phone were “constrained” thanks to surprisingly high demand from users. “It’s clear that [the demand] is much beyond what we thought,” he said.

This cheerful summary masks a darker reality. Apple’s quarterly sales report showed a drop in profits, attributable partly to the fact that millions of customers are choosing the cheaper SE over the more expensive iPhone 6. And what Cook is describing as “constrained” supply is actually an unprecedented lack of stock affecting customers all over the world. Even by the beginning of April, many stores were out of stock completely and customers were told to expect a three-week wait.

I upgraded to an SE at the end of April on the promise of a next day delivery  ironically, rose gold was the only colour in stock  and I'm still waiting. My phone provider hasn't received any SE deliveries from Apple in weeks. Their last update said they'd email me in ten days to update me again, implying they have few hopes that the issue will be resolved soon. In my local shop, the mention of the model had shop assistants practically chasing me to the door, groaning: WE DON'T HAVE ANY.

So what happened? Speaking as someone who chose the phone, and knew I would since I saw it announced, I suppose I’m surprised that anyone is surprised. Commentators have tended to describe it as the iPhone 5 with benefits, but the tech inside the phone’s body is equivalent on almost every front – camera, storage space, processing power – with the iPhone 6. And it’s cheaper. Much cheaper.

Perhaps here, rather than anywhere else, is where we can see the huge gap between providers' expectations and customers’ priorities. I cannot be alone in seeing the SE contracts  from £26 a month  as eminently more affordable than the iPhone 6. It's becoming more and more accepted that a 16GB phone is not large enough for the average user, yet contracts offering the larger, 64GB iPhone 6 are still hovering at around £50 a month. The SE launch was partly prompted by the continued (and, to Apple, perplexing) popularity of the four-inch phones long after the larger iPhone 6 launched. My instinct is that this interest came from those who wanted a cheaper phone, and didn't care much about giant screens.

So what do you miss out on with the SE? With the iPhone 6, you’re paying for a slightly larger screen – which, for dedicated gamers and status-obsessed tech journalists, might be worth it. These people are also presumably unwilling to use a phone that looks like it could be an older model. Personally, I’d rather save the £20 a month.

It's still a truism that customers want the biggest, newest, thinnest, snazziest phone on the market. But let’s think about that assumption. The iPhone 6 is underperforming sales targets, and is mostly responsible for Apple's most recent disappointing quarter-on-quarter earnings. It's an It Phone that people don't especially want. And yet its smaller, unwelcomed cousin has delivered weeks of bare shelves and what sounds like a panic at Apple's head office. 

In a way, it isn't a surprise that Apple has this prestige-oriented outlook after all, it's flogged £1,000+ laptops for years in a market where competitors currently start at £179. The fact that operating system upgrades often don't work on, or simply break, older phones and laptops has forced users to consent to this cycle. But are we willing to put up with this forever? I’m not – and it looks like millions of others aren’t either. With the SE, Apple offered customers a step back, and many have taken it gladly.

I have contacted Apple about delays in the supply of the iPhone SE but haven't yet had a response. I will update accordingly.

Barbara Speed is comment editor at the i, and was technology and digital culture writer at the New Statesman, and a staff writer at CityMetric.

Artie Limmer/Texas Tech University
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Meet the evangelical Christian persuading believers that climate change is real

Katharine Hayhoe's Canadian missionary parents told her science and God were compatible. Then she moved to Texas. 

During Donald Trump’s presidential campaign, alarm rose with each mention of climate change. Denial, dismissal and repeated chants of “hoax” left no doubt as to his position.

Now President Trump’s withdrawal from the Paris Agreement has been seen as a seminal moment in the fight against climate change - one which many fear could lose the battle ahead of humanity.

But one scientist has been fighting a war of her own on the ground, against those who typically doubt the facts about global warming more than most - the evangelical Christian population of America.

And to make matters even more unusual, Katharine Hayhoe herself is an evangelical Christian who lives in the indisputably "bible belt" of Lubbock, Texas.

The atmospheric scientist has been named one of Time magazine's 100 most influential people and one of Politico’s 50 thinkers transforming American politics. Now she is using her considerable heft to speak to those who are hardest to convince that there is a manmade problem that threatens the Earth’s future.

I meet her at the science and music festival Starmus in Trondheim, Norway, where she is to address the attendees on Thursday in a talk entitled "Climate Change: Facts and Fictions".

Hayhoe was born in Canada, to missionary parents. Her father, a former science educator, showed her that there was no conflict between the ideas of God and science. However, it was something of a surprise to her when she discovered her pastor husband, whom she married in 2000, did not feel the same about climate change. It took her two years to convince him.

What started as a conversation became an organised project when she moved to America's South in the mid 2000s. 

“Moving to Lubbock was a culture shock," she tells me. "When I moved there I wasn’t doing much outreach, but it moved me in that direction.

“Lubbock is very conservative. It’s small and isolated.

“I would say the majority of people in Lubbock are either dismissive or doubtful about climate change. I was surrounded by people - neighbours, parents of friends, people at church, colleagues down the hall in the university - who weren’t convinced.”

So Hayhoe, who works as an associate professor and director of the Climate Science Centre at Texas Tech University, set to work. She began to collect the responses she was seeing to the climate change discussion and prepare her counter-argument.

“When I talk to people who are doubtful, I try to connect with the values they already have," she says. “The greatest myth is the myth of complacency - that ‘it doesn’t really matter to me’.

"But I would say that the second most insidious myth is that you only care about this issue if you’re a certain type of person. If you’re a green person, or a liberal person, or a granola person."

The stereotypes mean that people outside that demographic feel "I can't be that kind of person because that's not who I am", as she puts it.

Hayhoe convinced her husband using data, but rather than repeating a formula, she tries to find out what will resonate with different people: "For many groups, faith is a core value that people share.”

Whether she’s speaking to city planners, water company managers, school kids or Bible believers, Hayhoe says her hook is not the facts, but the feelings.

“I recently talked to arborists," she says. "For them, trees and plants are important, so I connect with them on that, and say ‘because we care about trees, or because we care about water or what the Bible says then let me share with you from the heart why I can about these issues because it affects something that you already care about’.

“My angle is to show people that they don’t need to be a different person at all - exactly who they already are is the kind of person who can care about climate change.”

Hayhoe came to public attention in the United States after appearing in a Showtime series on climate change. She has appeared on panels with Barack Obama and Leonardo DiCaprio, and launched a web series. As well as plaudits, this level of fame has also earned her daily threats and online abuse. 

“My critics think they’re coming from a position of religion, but they aren’t," she says. "They’re actually coming from a very specific political ideology which believes that the government should not have control over people’s lives in any way shape or form - very libertarian, free market, free economy, Tea Party."

She believes that in the United States, faith and politics has been conflated to the point "people can no longer tell the difference". 

“Now it’s conservatism that informs religion," she elaborates. "If the two are in conflict - like the Bible says God has given us responsibility over everything on this earth - then people say ‘oh, we can’t affect something as big as this Earth, God will take care of it anyway’."

Around half of those who attack her on social media identify themselves as Christians, she notes, but almost all call themselves conservatives. 

As a scientist, she’s been preparing data herself - naturally - on her online attackers, with depressingly familiar results.

“As soon as you stick your head out of the trench, you get it. There have been papers published showing that white men disproportionately form up that small group of dismissives. They’re almost all men. When I track my social media comments, I would say that 99.5 per cent of them are white men.

“Out of 1,000 negative comments, I have maybe five from women.”

After the climate change argument moved up a gear - following the Paris withdrawal - Hayhoe admits that she and her fellow scientists are concerned, although she pays tribute to the businesses, cities and states from the US that have committed to following the Paris agreement themselves.

On the subject of the chief white male denier, Trump himself, Hayhoe says she has a discussion point which she feels may convince him to think carefully about his role in the fight against global warming’s impact on humanity.

“I would attempt to connect with the values that he has and show him how acting on this would be in his best interests," she says.

“One guess would be ‘what do you want your legacy to be? What do you want to be known as, the man who destroyed the world, or the man who saved it?’”

Katharine Hayhoe is speaking at Starmus on Thursday June 22. For more details, visit Starmus.

Kirstie McCrum is a freelance journalist. Follow her @kirstiemccrum.

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