Why do we get bored? Photo: Flickr/CollegeDegrees360
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Familiarity breeds contempt: why do we get bored, and what is the point of boredom?

The science of being sick and tired.

A couple of years ago, I went to see Joanna Murray-Smith’s adaptation of Ingmar Bergman’s Scenes from a Marriage (1973) at the St James Theatre in London. Like the TV series of the same name, the play was centred on the crumbling of a once happy marriage.

The production, though wondrously engaging and well-acted, really unsettled me. The couple were once very much in love with one another. Why did being with the same stimuli (each other) for a respectable amount of time (20 years) cause their psychology’s interest for one another to fade?

Did they just become bored of each other? Surely not – it seems too facile to blame it on boredom. Or perhaps I’m not giving the word "boredom" enough credit? 

Boredom manifests itself throughout our lives, right from infancy.

For example, collect all your hard-earned pennies to buy a baby a toy. Give the baby the toy. The baby, with the attention span of a squirrel, will be intrigued by the toy for five seconds. The baby will probably drop the toy and move on to the next intriguing item (most likely something hazardous). Give the baby the toy again and they’ll look at it for 1.5 seconds and drop it again. Give the baby the toy again and they’ll probably get pissed off and start to cry.

More examples: when your room, which your eyes have become accustomed to, looks dull and homogenous until something new is introduced, or when your wardrobe feels bland and you’re compelled to buy new clothes, or when you protect your new iPhone like a newborn baby until it starts to age, etc.

All of this is because of boredom, and it’s quite compelling.

“Boredom is extremely common,” Bill Griesar tells me, a behavioural neuroscientist of Washington State University Vancouver. “And it's found across cultures, so the pervasive nature of this experience suggests that it serves some critical role in behaviour.”

So, what is exactly is boredom? The Oxford dictionary describes it as: “Feeling weary and impatient because one is unoccupied or lacks interest in one’s current activity”.

For a feeling so common, it's surprising that the word first appeared written down in 1852, in Charles Dickens’ Bleak House. In it, Lady Dedlock says she is “bored to death” with her marriage.

The late Robert Plutchik, a Professor Emeritus at the Albert Einstein College of Medicine, created a “Wheel of Emotions” (extended in order of intensity) in 1980, and placed boredom after disgust, as a milder form of disgust:

Plutchik's Wheel of Emotions. Image: Robert Plutchik

Although boredom is essential for human development it’s been given a bad rap. “Boredom has traditionally been associated with a range of negative outcomes, both within the workplace and outside it,” Sandi Mann and Rebekah Cadman of the University of Central Lancashire write in their 2014 paper. Mann and Cadman examined the relationship between boredom and creative potential on a range of tasks in two studies.

In the first study, 80 eager volunteers visited their lab only to be given the dull, monotonous chore of copying out lengthy lists of telephone numbers, or to be excluded from it (this was the control group), followed by the creative task of thinking of as many possible uses for a pair of plastic cups.

In the second study, a further 90 volunteers were split into three groups, each group being assigned to various types of boring activities (copying numbers, reading the numbers, or being excused from the whole thing  again, a control), followed by a creative task.

“Results suggested that boring activities resulted in increased creativity and that boring reading activities lead to more creativity in some circumstances,” the authors write. 

Mann dubbed boredom as “the Cinderella of psychology”: “Boredom is neglected in psychology! Stress, etc, gets to go to the ball, but never boredom!” she tells me.

In a similar another study, researchers Karen Gasper and Brianna Middlewood of Pennsylvania State University found participants who were bored outperformed those who were relaxed, elated or distressed on creative tasks.

Griesar tells me that, as a graduate student, he was struck by how nicotine reduced subjective reports of boredom in non-smoking subjects, who had to complete a deadly dull computer-based task. These subjects reported much less boredom when on nicotine, a stimulant drug, delivered by patch (without knowing they were on the drug), while their physiological state of attentiveness (as measured by a electroencephalogram, or EEG, a test used to record brain activity), and their performance on the boring task, both improved. Most subjects even claimed to enjoy the computer task while on the drug.

In newer research on this topic, Colleen Merrifield and James Danckert of the University of Waterloo found boredom was linked to a faster heart rate and increased release of the stress hormone, cortisol, but lower skin conductance response to stimuli. In short: when you’re bored, you’re more stressed and alert – unmotivated by your surroundings, and perhaps less able to sustain attention on what’s at hand.

So, what is boredom for, exactly? Well, a recent paper examined that question in some detail.

Heather Lench of Texas A&M University and Shane Bench of Washington State University suggest that boredom motivates you to seek something new – some new goals or situations or stimuli that offer you a better chance for motivated engagement. From the paper, "By motivating desire for change from the current state, boredom increases opportunities to attain social, cognitive, emotional and experiential stimulation that could have been missed.”

So, is our level of boredom relative, depending on the country we’re in?

“So I've lived in the UK and Japan, and have definitely experienced culture shock in both places, which involves periods of boredom," Griesar tells me. "Perhaps all the new stimuli, including confusing and even occasionally upsetting social experiences, are novel and alerting  so you get a faster heart rate, and more stress. But effective, adaptive social responses aren’t yet so clear…  As new social skills are built, through direct social engagement), there are more opportunities to get productively involved in interesting, and less boring situations."

What’s the neuroscience behind boredom? Our brain’s motivational networks involve the release of a neurotransmitter called dopamine. Dopamine is reliably released in response to novel, unexpected, rewarding stimuli – and to stimuli that predict, based on past experience, the delivery of some reward.

“That new iPhone, toy, pair of shoes, etc, are both novel  they always offer exciting new features  and predict rewards, like a positive or envious social response from others, or perhaps a longer battery life, bigger screen, that you anticipate will make your life better or easier,” Griesar tells me. “But once you’ve got the shiny, new thing, your brain is on the lookout for additional opportunities. Dopamine release is linked to anticipation, and helps promote movement/behaviour towards obtaining that reward. And of course, the anticipation is often much better than that actual reward itself,” he adds.  

One of my favourites YouTubers, Michael Stevens, aka Vsauce, gives his own awesome take on boredom:

He concludes:

Boredom protects us. Monotonous speakers, mind-numbing tasks, and an overload of sameness – those things aren’t dirty or poisonous [like disgust, an emotion more intense than boredom], they’re just not stimulating enough. [Like the studies shown above] Boredom compels us to new [creative] things – fresh stimulation  and when it can be overcome, a propensity to boredom is a sign of a healthy mind […] So the next time you’re a little bored, be proud. Thank your ancestors – you are participating in a life-improving drive, like hunger or thirst that pushes us towards new and better things".

***

Now listen to Tosin discussing the science behind boredom on the NS podcast:

 

Tosin Thompson writes about science and was the New Statesman's 2015 Wellcome Trust Scholar. 

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Fark.com’s censorship story is a striking insight into Google’s unchecked power

The founder of the community-driven website claims its advertising revenue was cut off for five weeks.

When Microsoft launched its new search engine Bing in 2009, it wasted no time in trying to get the word out. By striking a deal with the producers of the American teen drama Gossip Girl, it made a range of beautiful characters utter the words “Bing it!” in a way that fell clumsily on the audience’s ears. By the early Noughties, “search it” had already been universally replaced by the words “Google it”, a phrase that had become so ubiquitous that anything else sounded odd.

A screenshot from Gossip Girl, via ildarabbit.wordpress.com

Like Hoover and Tupperware before it, Google’s brand name has now become a generic term.

Yet only recently have concerns about Google’s pervasiveness received mainstream attention. Last month, The Observer ran a story about Google’s auto-fill pulling up the suggested question of “Are Jews evil?” and giving hate speech prominence in the first page of search results. Within a day, Google had altered the autocomplete results.

Though the company’s response may seem promising, it is important to remember that Google isn’t just a search engine (Google’s parent company, Alphabet, has too many subdivisions to mention). Google AdSense is an online advertising service that allows many websites to profit from hosting advertisements on its pages, including the New Statesman itself. Yesterday, Drew Curtis, the founder of the internet news aggregator Fark.com, shared a story about his experiences with the service.

Under the headline “Google farked us over”, Curtis wrote:

“This past October we suffered a huge financial hit because Google mistakenly identified an image that was posted in our comments section over half a decade ago as an underage adult image – which is a felony by the way. Our ads were turned off for almost five weeks – completely and totally their mistake – and they refuse to make it right.”

The image was of a fully-clothed actress who was an adult at the time, yet Curtis claims Google flagged it because of “a small pedo bear logo” – a meme used to mock paedophiles online. More troubling than Google’s decision, however, is the difficulty that Curtis had contacting the company and resolving the issue, a process which he claims took five weeks. He wrote:

“During this five week period where our ads were shut off, every single interaction with Google Policy took between one to five days. One example: Google Policy told us they shut our ads off due to an image. Without telling us where it was. When I immediately responded and asked them where it was, the response took three more days.”

Curtis claims that other sites have had these issues but are too afraid of Google to speak out publicly. A Google spokesperson says: "We constantly review publishers for compliance with our AdSense policies and take action in the event of violations. If publishers want to appeal or learn more about actions taken with respect to their account, they can find information at the help centre here.”

Fark.com has lost revenue because of Google’s decision, according to Curtis, who sent out a plea for new subscribers to help it “get back on track”. It is easy to see how a smaller website could have been ruined in a similar scenario.


The offending image, via Fark

Google’s decision was not sinister, and it is obviously important that it tackles things that violate its policies. The lack of transparency around such decisions, and the difficulty getting in touch with Google, are troubling, however, as much of the media relies on the AdSense service to exist.

Even if Google doesn’t actively abuse this power, it is disturbing that it has the means by which to strangle any online publication, and worrying that smaller organisations can have problems getting in contact with it to solve any issues. In light of the recent news about Google's search results, the picture painted becomes more even troubling.

Update, 13/01/17:

Another Google spokesperson got in touch to provide the following statement: “We have an existing set of publisher policies that govern where Google ads may be placed in order to protect users from harmful, misleading or inappropriate content.  We enforce these policies vigorously, and taking action may include suspending ads on their site. Publishers can appeal these actions.”

Amelia Tait is a technology and digital culture writer at the New Statesman.