Is there any way out? Time to take a step back. Photo: Getty
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The dark side of digital work: how technology is making us less productive

The more time and effort we spend keeping on top of ever-changing applications and struggling to swim through gluts of information, the less productive they are at work.

Digital technology has certainly delivered for business, leading to multiplying uses and channels, spiralling across the world of work. But the pace and scope of the transformation has been far greater than we could have imagined, and is beginning to push up against our human abilities to cope.

From a series of studies we’ve built up evidence of a fast-emerging “dark side” of IT:  technology stress, technology overload, technology addiction and IT misuse in the workplace. The very qualities that make IT useful – dependability, convenience, ease of use and quick processing – may also be harming productivity and people’s well-being.

“Technostress” comes from our feeling forced to multitask rapidly over streams of information from different devices, having to constantly learn how to use ever-changing IT, and the sense of being tied to our devices with no real divide between work and home. A survey of 600 computer-using professionals, for example, found that 73 per cent worried that not being constantly connected to their workplaces would place them at a professional disadvantage. Many employees confessed to feeling “addicted” – spending an average of 23 minutes each day responding to work emails when at home, and feeling compelled to stay in touch and working while on their commute, on weekends and even on holidays. Another aspect of the dark side is that employees can knowingly – or unknowingly – misuse their firm’s IT resources and compromise IT security. It’s very difficult to stop an employee who has authorised access to a system obtaining confidential company information and selling it to outsiders, naively using unlicensed software or opening up an email with a virus.

The more time and effort employees spend keeping on top of ever-changing applications and struggling to swim through gluts of information, the less productive they are at work. They’re more likely to be hasty and rushed in how they deal with information, with less time for thoughtful analysis, thinking through issues and problems, which makes it more likely people will just stick to routines and what they know. Technostress also affects relationships with people having less time generally for clients, partners and colleagues, too distracted by the pull of the screens. Excessive use of IT can harm the wellbeing of both individuals and the organisations. We found instances where employees resigned because they found it too stressful to cope with the learning required to use constantly changing computer applications.

Is there any way out? Perhaps to begin with, employers and organisations just need to step back and assess these potential risks from digitisation, and think more in terms of a “mindful” use of IT, what’s happening, how’s it affecting people and how can there be more of a balance? Organisations have traditionally taken a technical approach, helping their employees use IT “better” or “more” with technical “training” material or sessions.  What’s needed is a set of more wide-ranging and integrated policies developed with the participation of senior leaders from both IT and non-IT functions. For sure they should include technical approaches like dashboards for employees to track and limit their IT us, or auto-security measures such as blocking questionable email attachments. But more importantly they should include non-technical actions such on digital mindfulness such as programmes for educating employees about responsible IT use, making them aware about potential dark side effects, encouraging work-life balance and providing resources and support for dealing with things like technostress.

Monideepa Tarafdar, Professor of Information Systems and Co-Director of the HighWire Doctoral Training Centre, Lancaster University Management School, www.lancaster.ac.uk/lums. “The Dark Side of Information Technology”, co-authored with John D’Arcy (University of Delaware), Ofir Turel (California State University) and Ashish Gupta (University of Tennessee) was published in Sloan Management Review, Winter 2015.

 

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Clickbaiting terror: what it’s like to write viral news after a tragedy

Does the viral news cycle callously capitalise on terrorism, or is it allowing a different audience to access important news and facts?

On a normal day, Alex* will write anywhere between five to ten articles. As a content creator for a large viral news site, they [Alex is speaking under the condition of strict anonymity, meaning their gender will remain unidentified] will churn out multiple 500-word stories on adorable animals, optical illusions, and sex. “People always want to read about sexuality, numbers of sexual partners, porn habits and orgasms,” says Alex. “What is important is making the content easily-digestible and engaging.”

Alex is so proficient at knowing which articles will perform well that they frequently “seek stories that fit a certain template”. Though the word “clickbait” conjures up images of cute cat capers, Alex says political stories that “pander to prejudices” generate a large number of page views for the site. Many viral writers know how to tap into such stories so their takes are shared widely – which explains the remarkably similar headlines atop many internet articles. “This will restore your faith in humanity,” could be one; “This one weird trick will change your life…” another. The most cliché example of this is now so widely mocked that it has fallen out of favour:

You’ll never believe what happened next.

When the world stops because of a tragedy, viral newsrooms don’t. After a terrorist attack such as this week’s Manchester Arena bombing, internet media sites do away with their usual stories. One day, their homepages will be filled with traditional clickbait (“Mum Sickened After Discovery Inside Her Daughter’s Easter Egg”, “This Man’s Blackhead Removal Technique Is A Complete And Utter Gamechanger”) and the next, their clickbait has taken a remarkably more tragic tone (“New Footage Shows Moment Explosion Took Place Inside Manchester Arena”, “Nicki Minaj, Rihanna, Bruno Mars and More React to the Manchester Bombing”).

“When a terrorist event occurs, there’s an initial vacuum for viral news,” explains Alex. Instead of getting reporters on the scene or ringing press officers like a traditional newsroom, Alex says viral news is “conversation-driven” – meaning much of it regurgitates what is said on social media. This can lead to false stories spreading. On Tuesday, multiple viral outlets reported – based on Facebook posts and tweets – that over 50 accompanied children had been led to a nearby Holiday Inn. When BuzzFeed attempted to verify this, a spokesperson for the hotel chain denied the claim.

Yet BuzzFeed is the perfect proof that viral news and serious news can coexist under the same roof. Originally famed for its clickable content, the website is now home to a serious and prominent team of investigative journalists. Yet the site has different journalists on different beats, so that someone writes about politics and someone else about lifestyle or food.

Other organisations have a different approach. Sam* works at another large viral site (not Buzzfeed) where they are responsible for writing across topics; they explains how this works:  

“One minute you're doing something about a tweet a footballer did, the next it's the trailer for a new movie, and then bam, there's a general election being called and you have to jump on it,” they say.

Yet Sam is confident that they cover tragedy correctly. Though they feel viral news previously used to disingenuously “profiteer” off terrorism with loosely related image posts, they say their current outlet works hard to cover tragic news. “It’s not a race to generate traffic,” they say, “We won't post content that we think would generate traffic while people are grieving and in a state of shock, and we're not going to clickbait the headlines to try and manipulate it into that for obvious reasons.”

Sam goes as far as to say that their viral site in fact has higher editorial standards than “some of the big papers”. Those who might find themselves disturbed to see today’s explosions alongside yesterday’s cats will do well to remember that “traditional” journalists do not always have a great reputation for covering tragedy.

At 12pm on Tuesday, Daniel Hett tweeted that over 50 journalists had contacted him since he had posted on the site that his brother, Martyn, was missing after the Manchester attack. Hett claimed two journalists had found his personal mobile phone number, and he uploaded an image of a note a Telegraph reporter had posted through his letterbox. “This cunt found my house. I still don't know if my brother is alive,” read the accompanying caption. Tragically it turned out that Martyn was among the bomber's victims.

Long-established newspapers and magazines can clearly behave just as poorly as any newly formed media company. But although they might not always follow the rules, traditional newspapers do have them. Many writers for viral news sites have no formal ethical or journalistic training, with little guidance provided by their companies, which can cause problems when tragic news breaks.

It remains to be seen whether self-policing will be enough. Though false news has been spread, many of this week’s terror-focused viral news stories do shed light on missing people or raise awareness of how people can donate blood. Many viral news sites also have gigantic Facebook followings that far outstrip those of daily newspapers – meaning they can reach more people. In this way, Sam feels their work is important. Alex, however, is less optimistic.

“My personal view is that viral news does very little to inform people at times like this and that trending reporters probably end up feeling very small about their jobs,” says Alex. “You feel limited by the scope of your flippant style and by what the public is interested in.

“You can end up feeding the most divisive impulses of an angry public if you aren’t careful about what conversations you’re prompting. People switch onto the news around events like this and traffic rises, but ironically it’s probably when trending reporters go most into their shells and into well-worn story formats. It’s not really our time or place, and to try and make it so feels childish.”

Amelia Tait is a technology and digital culture writer at the New Statesman.

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