Comet 67P/Churyumov-Gerasimenko is seen in a photo taken by the Rosetta spacecraft, 6 August. Photo: Getty
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Hunting the rocky rubber duck: how comet-chasing Rosetta could change history

This ball of rock and ice formed at the same time as our solar system and should, if predictions are correct, contain complex organic molecules, the same stuff as terrestrial life is made from.

We learn a lot about ourselves from the newspapers. When the Times reported the launch of the comet-hunting Rosetta spacecraft in March 2004, the story merited only 44 words. The report was consigned to page eight; the front page was dominated by the Ashura massacre in Iraq, in which al-Qaeda bombers killed 178 Shia Muslims.

Ten years later, after Rosetta finally reached comet 67P/Churyumov-Gerasimenko, the Times put the spacecraft on page 19, behind stories of wrangles over monkey-selfies, among other things. But don’t be fooled: Rosetta is important. In an era of fatalistic acceptance of humanity’s shortcomings, the Rosetta team reminds us what we can achieve.

The comet, which is about 400 million kilometres from earth, appears to be composed of two lumps of rock, one smaller than the other, so that it resembles a rocky rubber duck. To put its spacecraft into orbit around this oddity, with an eventual view to sending an instrument-laden craft to the surface in a controlled landing, the European Space Agency has had to harness unprecedented creativity.

The solution is this: initially, Rosetta will orbit the comet in a triangular pattern as it maps the exact shape and density of the rock. For two weeks, Rosetta will be at 100km from its surface, then at 70km – at which point the flying will get more difficult. The comet occasionally ejects plumes of gas from its core, and these will buffet the spacecraft, potentially knocking it off course. Early next month, if all has gone well, Rosetta will drop into a circular orbit 30km from the comet’s surface. After another fortnight, it will move further in, sitting at a precarious distance of 10km. Then, in November, the lander will drop to the surface and the team will have made history.

The mission’s aim is to discover what exactly the comet is made of. This ball of rock and ice formed at the same time as our solar system and should, if predictions are correct, contain complex organic molecules, the same stuff as terrestrial life is made from. Rosetta’s lander is equipped with instruments that will help us determine whether life on earth was seeded by a comet crashing into our planet. As history lessons go, it doesn’t get more profound than this.

Such is the promise of the mission that the researchers have described comet 67P/Churyumov-Gerasimenko as “scientific Disneyland”. There will certainly be a roller-coaster ride as the comet moves towards the sun: some of its ice core will be vaporised, throwing out pieces of rock and jets of steam, making its environment hard to endure.

But endure Rosetta no doubt will. The problem-solving demonstrated by the research team showcases what scientists can achieve when they collaborate internationally. Two thousand people, from 14 European countries and the US, are creating milestones in, and lessons about, human history. So it’s a shame that humanity’s worst side seems to eclipse Rosetta’s every move.

The lander will touch down on the comet’s surface – our first controlled landing on a comet – on 11 November. That will be Armistice Day, in the centenary year of the outbreak of the First World War. Most media reports will no doubt squander the chance to celebrate humanity’s greater achievements, preferring that we wring our hands about history and yet fail to learn its lessons. Don’t be distracted: there will be more insight to gain from Rosetta’s moment of glory. 

Michael Brooks holds a PhD in quantum physics. He writes a weekly science column for the New Statesman, and his most recent book is At the Edge of Uncertainty: 11 Discoveries Taking Science by Surprise.

This article first appeared in the 13 August 2014 issue of the New Statesman, A century of meddling in the Middle East

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Clickbaiting terror: what it’s like to write viral news after a tragedy

Does the viral news cycle callously capitalise on terrorism, or is it allowing a different audience to access important news and facts?

On a normal day, Alex* will write anywhere between five to ten articles. As a content creator for a large viral news site, they [Alex is speaking under the condition of strict anonymity, meaning their gender will remain unidentified] will churn out multiple 500-word stories on adorable animals, optical illusions, and sex. “People always want to read about sexuality, numbers of sexual partners, porn habits and orgasms,” says Alex. “What is important is making the content easily-digestible and engaging.”

Alex is so proficient at knowing which articles will perform well that they frequently “seek stories that fit a certain template”. Though the word “clickbait” conjures up images of cute cat capers, Alex says political stories that “pander to prejudices” generate a large number of page views for the site. Many viral writers know how to tap into such stories so their takes are shared widely – which explains the remarkably similar headlines atop many internet articles. “This will restore your faith in humanity,” could be one; “This one weird trick will change your life…” another. The most cliché example of this is now so widely mocked that it has fallen out of favour:

You’ll never believe what happened next.

When the world stops because of a tragedy, viral newsrooms don’t. After a terrorist attack such as this week’s Manchester Arena bombing, internet media sites do away with their usual stories. One day, their homepages will be filled with traditional clickbait (“Mum Sickened After Discovery Inside Her Daughter’s Easter Egg”, “This Man’s Blackhead Removal Technique Is A Complete And Utter Gamechanger”) and the next, their clickbait has taken a remarkably more tragic tone (“New Footage Shows Moment Explosion Took Place Inside Manchester Arena”, “Nicki Minaj, Rihanna, Bruno Mars and More React to the Manchester Bombing”).

“When a terrorist event occurs, there’s an initial vacuum for viral news,” explains Alex. Instead of getting reporters on the scene or ringing press officers like a traditional newsroom, Alex says viral news is “conversation-driven” – meaning much of it regurgitates what is said on social media. This can lead to false stories spreading. On Tuesday, multiple viral outlets reported – based on Facebook posts and tweets – that over 50 accompanied children had been led to a nearby Holiday Inn. When BuzzFeed attempted to verify this, a spokesperson for the hotel chain denied the claim.

Yet BuzzFeed is the perfect proof that viral news and serious news can coexist under the same roof. Originally famed for its clickable content, the website is now home to a serious and prominent team of investigative journalists. Yet the site has different journalists on different beats, so that someone writes about politics and someone else about lifestyle or food.

Other organisations have a different approach. Sam* works at another large viral site (not Buzzfeed) where they are responsible for writing across topics; they explains how this works:  

“One minute you're doing something about a tweet a footballer did, the next it's the trailer for a new movie, and then bam, there's a general election being called and you have to jump on it,” they say.

Yet Sam is confident that they cover tragedy correctly. Though they feel viral news previously used to disingenuously “profiteer” off terrorism with loosely related image posts, they say their current outlet works hard to cover tragic news. “It’s not a race to generate traffic,” they say, “We won't post content that we think would generate traffic while people are grieving and in a state of shock, and we're not going to clickbait the headlines to try and manipulate it into that for obvious reasons.”

Sam goes as far as to say that their viral site in fact has higher editorial standards than “some of the big papers”. Those who might find themselves disturbed to see today’s explosions alongside yesterday’s cats will do well to remember that “traditional” journalists do not always have a great reputation for covering tragedy.

At 12pm on Tuesday, Daniel Hett tweeted that over 50 journalists had contacted him since he had posted on the site that his brother, Martyn, was missing after the Manchester attack. Hett claimed two journalists had found his personal mobile phone number, and he uploaded an image of a note a Telegraph reporter had posted through his letterbox. “This cunt found my house. I still don't know if my brother is alive,” read the accompanying caption. Tragically it turned out that Martyn was among the bomber's victims.

Long-established newspapers and magazines can clearly behave just as poorly as any newly formed media company. But although they might not always follow the rules, traditional newspapers do have them. Many writers for viral news sites have no formal ethical or journalistic training, with little guidance provided by their companies, which can cause problems when tragic news breaks.

It remains to be seen whether self-policing will be enough. Though false news has been spread, many of this week’s terror-focused viral news stories do shed light on missing people or raise awareness of how people can donate blood. Many viral news sites also have gigantic Facebook followings that far outstrip those of daily newspapers – meaning they can reach more people. In this way, Sam feels their work is important. Alex, however, is less optimistic.

“My personal view is that viral news does very little to inform people at times like this and that trending reporters probably end up feeling very small about their jobs,” says Alex. “You feel limited by the scope of your flippant style and by what the public is interested in.

“You can end up feeding the most divisive impulses of an angry public if you aren’t careful about what conversations you’re prompting. People switch onto the news around events like this and traffic rises, but ironically it’s probably when trending reporters go most into their shells and into well-worn story formats. It’s not really our time or place, and to try and make it so feels childish.”

Amelia Tait is a technology and digital culture writer at the New Statesman.

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