Google Glass - now available as shades. Photo: Ajit Niranjan / The New Statesman
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Google Glass launches in the UK, but don't expect to be wearing them anytime soon

Google just launched their prototype smartglasses in the UK, two years after they hit the US.

“Ok, glass.”

Two simple words, and a passable imitation of Benedict Cumberbatch’s public school tones – think Sherlock, not Smaug – start a frenzy of activity in the top right-hand corner of my eye. A list of voice commands appears on a screen that feels as if it's projected eight feet away, which I scroll through with the slightest tilt of my head. 

I triple-tap my temple and suddenly I can see the solar system from within the showroom by Central St. Martins on an overcast Monday evening. Constellations and planets are annotated in space but the text is unnecessary. I turn slowly on the spot till I locate the sun hovering over St. Pancras, and a soft voice reads out a Wikipedia-style entry of the star.

This is Google Glass, the latest in high-tech gadgetry. Star Chart, just one of the apps in the prototype I’m playing about with during Glass’ UK launch last night, is like a virtual planetarium which operates on a point-and-look model – no swiping or clicking needed. GPS and gyroscopes make it perfectly suited to Google’s hands-free headset.

The technology giant is selling the prototype of Google Glass for £1000, but don’t write it off because of the price-tag. Though the final version will undoubtedly be much cheaper, the current model is being released now to get public feedback on the project. Just as it has been in the US, Google is looking for British “Explorers” to test the product out and report their experiences of it. Speaking to The Guardian, 'Head of Glass' Ivy Ross – the intellectual counterpart to Blondie – said:

What you’re seeing now is that the people in businesses that acquired them are coming up with all these amazing use cases for it, but the same thing is happening with consumers – artists, mums, dads, school teachers, scientists – they’re doing amazing things with it too.” 

Their London video gives a little taster of how they expect it to take off.

Set aside the technological jargon – one of the team describes it as an “optical head-mounted display optimised for augmented reality” – and it's hard to deny that Glass is actually quite nifty, and user-friendly too: within ten minutes I've got the hang of interacting with the headset, through a combination of vocal commands, swipes and head nods. The employee demonstrating Glass to me – whose Polish accent is just a touch too strong for the voice recognition software – even showcases the surreptitious "wink-for-a-photo"  command. 

Fun as the applications are, there's a strong mood in the room that Google is onto something bigger than a snazzy gadget. Global director of marketing Ed Sanders believes Glass might help us interact more with the real world by taking us away from smartphones and tablets:

People are looking down; people are getting buried in technology. We have a deep, sort of philosophical desire to help people look back up. And one of the big things behind Glass is how you put people back in the moment.”

Supposedly, its functions can be called up without taking the user away from the action. The demonstrator puts this in perspective: imagine you’re on holiday. Want to find directions to a fancy restaurant? Translate the indecipherable Italian menu? Shazam the Pavarotti in the background? Google thinks Glass will let it embed technology in day-to-day life without detracting from the experiences.

Sanders – who managed to use Glass to record the first time his son said ‘Dada’ – thinks the company really might be onto something. The smartglasses were developed by Google X, a “Charlie-and-the-chocolate-factory” division of Google responsible for projects like the driverless car. The guiding mantra at the semi-secret research facility is to make technology ten times better, not just ten percent – hence the X in the name.

But Glass isn't without its shortcomings. The product's been plagued by bugs and it looks to be a long, long while before a polished, glitch-free version is on the market. Unfortunately the criticisms don't stop there. In the short time I used it, the demonstrator accidentally 'took control' of my glasses by saying commands a bit too loudly. In America it’s come under so much criticism for intruding on privacy that bars and restaurants in tech-hub San Francisco have banned it. Civil liberties groups have voiced concerns that the technology will enable stealthy spying.

Of course, there's the fashion angle as well. Despite partnering up with Ray-Ban and other high-end fashion brands, the fact remains that many users are reluctant to publicise their purchase. Google can make the design as streamlined and versatile as it likes, but something about the mini-computer sat on the bridge of your nose just screams "dweeb". 

So don't expect to see Glass becoming a part of everyday life anytime soon. The technology might be getting there but there's a whole marketing minefield that Google will have to navigate through first. After all, who really wants to be a "Glasshole"?

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Buying into broadband’s bigger picture

Reliable internet access must be viewed as a basic necessity, writes Russell Haworth, CEO of Nominet.

 

As we hurtle towards a connected future, in which the internet will underpin most aspects of our daily lives, connectivity will become a necessity and not a luxury. As a society, we need to consider the wider benefits of enabling internet connections for all and ensure no corner of the county is left out of the digital loop.

Currently, despite government incentive schemes and universal service obligations, the rollout of broadband is left largely to the market, which relies on fixed and wireless network operators justifying deployment based on their own business models. The commercial justification for broadband deployment relies on there being sufficient demand and enough people to pay for a broadband subscription. Put flippantly, are there enough people willing to pay for Netflix, or Amazon? However, rather than depending on the broad appeal of consumer services we need to think more holistically about the provision of internet services. If road building decisions followed the same approach, it would equate to only building a road if everyone living in the area bought yearly gym membership for the leisure centre at the end of the new tarmac. The business case is narrow, and overlooks the far-reaching and ultimately more impactful benefits that are available.

Internet is infrastructure as much as roads are, and could easily prove attractive to a wider range of companies investing in digital technology who stand to gain from internet-enabled communities. Health services are one of the most compelling business cases for internet connectivity, especially in remote, rural communities that are often in the “final five per cent” or suffering with below average internet speeds. Super-fast broadband, defined as 30 Mbps, is now available to 89 per cent of UK homes, but only 59 per cent of rural dwellings can access these speeds.

We mustn’t assume this is a minority; rural areas make up 85 per cent of English land and almost ten million people (almost a fifth of the population) live in rural communities. This figure is rising, and ageing ‒ on average, 23.5 per cent of the rural population is over 65 compared to 16.3 per cent in urban areas ‒ and this presents complicated healthcare challenges for a NHS already struggling to meet demand. It goes without saying that accessibility is an issue: only 80 per cent of rural residents live within 4km of a GP’s surgery compared to 98 per cent of the urban population.

While the NHS may not have the resources to build more surgeries and hospitals, robust broadband connections in these areas would enable them to roll out telehealth options and empower their patients with healthcare monitoring apps and diagnostic tools. This would lower demand on face-to-face services and could improve the health of people in remote areas; a compelling business case for broadband.

We can’t afford to rely on “one business case to rule them all” when it comes to internet connectivity – the needs run far beyond Netflix and Spotify, and the long-term, economic and social benefits are vast. It’s time to shift our thinking, considering internet connectivity as essential infrastructure and invest in it accordingly, especially when it comes to the needs of the remote, rural areas of the country.

Russell Haworth joined Nominet as CEO in 2015. He leads the organisation as it develops its core registry business, explores the potential of new technologies in the global internet sector, and delivers on its commitment to ensuring the internet is a force for good.

This article was taken from a New Statesman roundtable supplement "The Internet as Infrastructure: Why rural connectivity is crucial to the UK’s success"

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