Drug users are just like everyone else - they want to know they’re going to get value for money. To that end, it was intriguing to watch the spontaneous growth of product review forums and sites in parallel to Silk Road’s rise.
Most of the reviews took the form of something like Yelp, where customers would review what they’d bought and discuss with other users whether products that were meant to be the same actually had the same effects. Sites like Pill Reports explicitly say they’re concerned with harm reduction, cataloguing the different ecstasy pills found “in the wild”, and giving users a chance to warn each other before they make a potentially life-ruining mistake.
When it came to LSD, a group calling themselves The Avengers took it upon themselves to act almost like restaurant critics, compiling detailed reports about the trustworthiness of Silk Road vendors and the accuracy of their product descriptions. Here’s Adrianne Jeffries at the Verge:
The Avengers were looking for sellers who stole customers’ money or tried to pawn blank pieces of paper. More often, however, they were looking to root out research chemicals that were being sold as acid. Those include DOx compounds (synthetic amphetamines), the 25x-NBOMe or 25x family (synthetic psychedelics that have only been around for the past few years), and ergoloid (a compound invented by the creator of LSD and used to treat dementia). These chemicals aren’t more dangerous than acid; they just have slightly different effects. They are also newer, so their cumulative effects are not well understood.
By the time Silk Road shut down, The Avengers had reviewed 60 vendors, rating them on factors like packaging quality, shipping time, and price. For example, “3JANE” was said to have “extreme Ninja-Spy stealth shipping” for their “quality LSD with appropriate dosages advertised”.
They’ve announced their retirement now that Silk Road is gone, but of course with the nature of the deep web there’s no way of verifying that. We’ve no idea how many people were in The Avengers or their location. We can’t even be sure that they haven’t just moved on to Black Market Reloaded or Sheep Marketplace - the two sites that have gained popularity since Silk Road went down - under different names.
Compared to The Avengers, and Silk Road's forums, sites like Erowid - which has been live since 1995 - offer educational materials about psychadelic materials in a way that is very much rooted in a 1960s-style subculture. Drugs get tied into a New Age aesthetic that, while undoubtedly useful for many, probably also puts off those who aren't as interested in spirituality. Effectively, this older peer-review drug culture was consumed by the more recent web reviews culture we see on sites like Yelp, and people acted like they were buying any other good online.
It's also interesting to see that drugs users managed to spontaneously create a harm reduction system that's a lot more sophisticated than anything you'll see condoned by the authorities in the UK. Right now there's a bad batch of ecstasy going around in the northwest of England, which killed one man at the Warehouse Project in Manchester and hospitalised 15 others. In response, the clubnight organisers have started testing drugs seized inside the venue and broadcasting the results to try and warn others.
Good, but it does nothing to help those who have already taken the drugs before trying to get in, nor for those buying bags of unmarked white powder off dealers inside the venue. This isn't to say that a bunch of people on a web forum are the perfect authority - it would be unwise at best to medical opinions from strangers online rather than a qualified doctor - but it compares favourably to having to buy drugs with a completely unknown history from dealers in the street.