Politics from cyberspace: Welcome to the world of Eve

The virtual worlds of video games hold lessons for the real one. We could learn a lot about how to organise our politics by studying the best video games grounded in democracy, writes Simon Parkin.

The arrival of the internet brought with it unprecedented means of human connection, and the most extraordinary of all of these can be found within the worlds of online games. Here, in simulated landscapes, people meet to quest, hunt or simply be together. Known as “massively multiplayer online games”, these virtual worlds live on after a player shuts down the computer and churn away awaiting his or her return. At the height of its popularity, in 2010, one such title, World of Warcraft, had more than 12 million “inhabitants”, whose monthly subscription fees earned its creators more than $5m a day.

Eve Online is a smaller virtual state, home to roughly half a million people, who log on to barter, fight and collaborate with one another daily. What it lacks in population, it makes up for in complexity and texture. This is a science-fiction video game of unprecedented scale and ambition – a cosmos composed of more than 7,500 interconnected star and wormhole systems – that has grown into a huge and fascinating social experiment since its launch in 2003.

As in life, one’s initial experience of Eve is dictated largely by the circumstances of one’s home. Space is divided three ways. “High security” is, contrary to the term’s associations, the ideal place for space cadets. It is heavily policed, so it is here that fresh recruits will find sanctuary from the pirates who roam “low security”, a more perilous patch of cosmos where newcomers’ spaceships are routinely captured and sold. “Zero space”, the third territory, is the galactic Wild West. Anything goes here, among the buckshot nether stars; players may join forces, build empires and fight rival factions to stake their claim to entire solar systems and the precious resources they contain.

High-security dwellers can keep a low profile as they eke out an honest living as a miner or trader, earning money with which to improve their virtual ship or dwelling. The zero-spacers, by contrast, throw themselves into a world of intrigue, engaging in dynamic, player-led plot lines, conspiracies and intergalactic heists. In one notorious incident a few years ago, members of a mercenary group worked for 12 months to infiltrate a powerful in-game corporation, taking on jobs within its structure and in gratiating themselves with its staff. Then, in one orchestrated attack, the group seized the company’s assets, ambushed its female chief executive, blew up her ship and delivered her frozen corpse to the client who had paid for the assassination. Not only was this an act of astounding co-ordination but it had realworld value, too: the virtual assets seized were worth tens of thousands of dollars.

Few other video games allow for the full unpredictability of human interaction in this way. For this reason, Eve’s population is diverse and enthusiastic. However, for its developer, the Icelandic CCP Games, this presents a problem. How do you build the galaxy in a way that keeps everyone happy – from the day-tripping explorer to the moneygrubbing space pirate? Its solution is the Council of Stellar Management (CSM), a democratically elected body of players whose job it is to represent the interests of the game’s population to its creators.

Each year scores of would-be player-politicians stand for the CSM. Just 14 of them are elected. Every six months CCP flies the successful candidates to its headquarters in Reykjavik for three days of intensive debate.

During that time the council meets CCP’s inhouse economist, Eyjólfur Guðmundsson, and hears about new features planned for the Eve galaxy. If they want, they can contest these proposals in the interests of their electorate. Minutes of each meeting are kept and made public afterwards, so there is full transparency over whether a councillor is making good on campaign promises.

“Council members can have very different ambitions and concerns, depending on which part of space they hail from,” explains Ned Coker, CCP’s senior PR officer. “You may have someone who lives in the galaxy’s outer reaches, who will have a very different viewpoint to those that live in a more centralised area.” Likewise, would-be councillors often campaign on specific issues with the promise that, should they be elected, they will promote the interests of those who voted for them.

The run-up to the annual election reflects the way that political parties work in real life. “Candidates come with their own platforms, create propaganda and do a lot of mustering, both in the game and outside it,” Coker says. This year Dave Whitelaw, an oil-rig worker from Thurso on the far north coast of Scotland who makes an Eve online podcast called Crossing Zebras, attempted to interview every candidate in the final ballot for it.

“Candidates fall into three categories,” he says. “There are those who stand on a single issue. Then others who champion a specific play style such as piracy or industry, or who represent a large group of alliances. Finally, there are those who would act purely as a communication membrane between CCP and the players.” As in politics, lesser-known candidates must put more hours into campaigning than more prominent ones.

In May, after months of canvassing, both inside the game and across social media, the line-up of the eighth CSM was announced. It was the fifth time that Robert Woodhead, a 54-year-old from North Carolina in the United States, had been elected. These days Woodhead campaigns on his track record, although that doesn’t preclude doing grassroots leafleting. Last year he harvested thousands of player names from the game’s web forums and sent emails to all, encouraging them to vote when the polls opened.

“I view the elections as good, clean political fun, even a part of the actual game experience,” he says. “You are being elected to be an advocate, not a legislator.” That advocacy, he feels, is remarkably effective. “I have watched the CSM evolve into a very useful tool for influencing the company,” he says. “More and more people at CCP have come to realise that our feedback and advice is tremendously valuable and that we do help shape the game.”

CCP is a business not a nation and, as such, has the final say when it comes to choosing whether or not to act on the CSM’s lobbying. But the council is a microcosm of the game’s populace, in which members hold significant sway. Ignoring their petitions could damage the business.

In 2011 CCP held an emergency meeting with the CSM following in-game riots, which resulted from the developer deciding to take a more aggressive approach to virtual selling. Disgruntled players believed that the introduction of micro-transactions – which allowed players to purchase virtual clothing, accessories and mementos for real money (including a $70 monocle) – was evidence that the game was moving in an unwelcome direction. “The riots happened because CCP prioritised its vision over the needs of customers,” Woodhead explains. “They lost sight of the fundamental reason for Eve’s success – the depth and complexity of the social relationships that it spawns.”

The emergency summit demonstrated CCP’s commitment to listening to the players and showed that the CSM wields power in representing the views of the game’s population. “Some people think the CSM is a PR stunt,” Coker says. “There will always be conspiracy theorists. They think we fly them over here, get them drunk and tell them what to say. But that incident showed the system works. Players not only felt like the CSM was working hard for them – after all, they all put their real jobs and lives on hold for a week – but also they held us to task.”

Even though the CSM is more of a lobbying group than a governing body, it is not immune to corruption. Councillors are privy to forthcoming changes in the game and some members have used this information to their advantage. In 2009 one councillor, Adam Ridgway, bought items worth thousands of dollars to stockpile ahead of a design change to the game that would vastly increase their value. As these virtual items carry significant worth in the real world, CCP closely monitors the actions both of CSM members and of its own staff. It even has an internal affairs department that follows players to ensure they are not using insider information for personal gain. Ridgway stepped down from his position on the CSM following his indiscretion.

More and more sociologists and economists are studying Eve Online, viewing it as a microcosm of the social forces that drive our reality. Its populace, when set against Britain’s increasingly disaffected electorate, is energised and politically engaged. There is a belief that the CSM can have a meaningful effect on the game’s world and that it is therefore important for players to elect the right candidates to represent their interests.

In this virtual world, players can express dissatisfaction with ineffectual council members more easily. “There have been people on council whose inaction has magnified calls for them to be unseated,” says Coker. “And we have the bounty system as a final recourse.” This allows disgruntled players to place a price on a CSM member’s head. “It’s a very effective way to make your political disaffection known,” he says. If ever there are plans to apply lessons learned from studying Eve to the British political system, perhaps we should start with bounties.

Simon Parkin writes on gaming for the Guardian and the New Yorker

The elect: an Eve player and her alter ego. Photograph: Bara Kristindottir/The New York Times/redux/Eyevine.

This article first appeared in the 09 September 2013 issue of the New Statesman, Britain alone

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In the age of podcasts, the era of communal listening is over

Where once the nation would listen to radio events together, now, it is the booming podcast market that commands our attention

It’s a moment so celebrated that no TV drama about the Second World War is complete without it. At 11.15am on 3 September 1939, Neville Chamberlain made a live radio broadcast from Downing Street announcing that “this country is now at war with Germany”. A silence fell over the nation as people rushed to the wireless to hear him. The whole country was listening, but crucially, it was listening together.

Nearly eight decades later, it is difficult to imagine a communal audio event like that ever happening again. The arrival of the Walkman in 1979, since superseded by the iPod and then the smartphone, turned listening into a personal, solitary pastime. It was no longer necessary for families to get a radio on a hire-purchase arrangement and gather round it in the sitting room. The technology that delivers audio to us is now small and cheap enough for each of us to have one in our pocket (with headphones tangled around it, of course).

At the same time, the method of delivery changed, too. “Radio” ceased to indicate simply “programming transmitted by electromagnetic waves” in the late 1990s, when conventional radio stations began to make their output available on the internet. Online-only radio stations sprang up, streaming their shows directly to computers. Free from any regulation and with the internet as a free distribution platform, these early stations echoed the tone of pirate radio stations in the 1960s.

The idea of “audioblogging” – making short voice recordings available for download online – has been around since the early 1980s, but it wasn’t until 2004 that the word “podcasting” was coined by the technology journalist Ben Hammersley in an article for the Guardian. He was looking for a name for the “new boom in amateur radio” that the internet had enabled.

Thanks to technological advances, by the early 2000s, a podcaster could record a sound clip and upload it to his or her feed, and it would arrive automatically on the computer of anyone who had subscribed. Apple began to include podcasts as a default option on iPods; in 2008 iPhones offered a podcast app as standard. The market boomed.

Apple is notoriously reluctant to provide data on its products, but in 2013 it announced that there had been more than a billion podcast subscriptions through its iTunes store, which carried over 250,000 podcasts in 100 languages. In 2016, Edison Research released a study suggesting that 21 per cent of all Americans over the age of 12 had listened to at least one podcast in the past month – roughly 57 million people. Audiobooks, too, are booming in this new age of listening; the New York Times reported that
although publishing revenue in the US was down overall in the first quarter of 2016, digital audio sales had risen by 35.3 per cent.

The vast share of this listening will be solitary. This is because audio is a secondary medium. For all the talk about the rise of “second screening”, it isn’t really possible to do much more than idly scroll through Twitter on your phone as you watch television, but you can easily get things done while you listen to a podcast. Put on a pair of headphones, and you can go for a run or clean out the oven in the company of your favourite show. In this sense, the medium has been a game-changer for commuters and those doing repetitive or manual work: there’s no longer any need to put up with sniffling on the train or your boss’s obsession with Magic FM.

Though podcasts are an internet phenomenon, they have managed to remain free from the culture of trolling and abuse found elsewhere. It is difficult to make audio go viral, because it’s tricky to isolate a single moment from it in a form that can be easily shared. That also deters casual haters. You can’t just copy and paste something a host said into an insulting tweet.

Our new and solitary way of listening is reflected in the subjects that most podcasts cover. While there is the occasional mega-hit – the American true crime podcast Serial attracted 3.4 million downloads per episode in 2014, the year it launched – most shows exist in a niche. A few hundred listeners who share the host’s passion for pens or for music from antique phonographs can be enough to sustain a series over hundreds of episodes (there are real podcasts on both of these topics).

This is also where the commercial opportunity lies. It costs relatively little to produce even high-quality podcasts, compared to TV or conventional radio, yet they can ­attract very high advertising rates (thanks to the dedication of regular listeners and the trust they have in the host). The US is far ahead of the UK in this regard, and podcast advertising revenue there is expected to grow 25 per cent year on year, reaching half a billion dollars in 2020. Where this was once a hobby for internet enthusiasts, it is now big business, with venture capitalists investing in new networks and production companies. The US network Gimlet attracted $6m in funding in 2015. However, in the UK, the BBC crowds out smaller, independent operations (the trade-off is that it makes undeniably outstanding programmes).

There is even a movement to make listening a communal activity again. The same hipsters responsible for the resurgence of vinyl sales are organising “listening parties” at trendy venues with high-quality sound systems. Live shows have become an important source of revenue for podcasters. Eleanor McDowall, a producer at the Falling Tree radio production company, organises subtitled “screenings” for podcasts in languages other than English. I even have a friend who is part of a “podcast club”, run on the same lines as a monthly book group, with a group of people coming together to discuss one show on a regular schedule.

The next big technological breakthrough for audio will be when cars can support internet-based shows as easily as conventional radio. We might never again gather around the wireless, but our family holidays could be much improved by a podcast.

Caroline Crampton is assistant editor of the New Statesman. She writes a weekly podcast column.

This article first appeared in the 16 February 2017 issue of the New Statesman, The New Times