CAPITAL LETTERS, affectedly boisterous sex, little girl voice: internet feminists all write the same. This is a problem

The perils of Groupthink - Martha Gill's "Irrational Animals" column.

I’d call myself a feminist, so I’m happy to note that feminist commentary, at least online, is becoming fairly easy to spot. You don’t need to read the arguments, you can just scan for SUDDEN OUTBURSTS OF CAPITAL LETTERS, AS IF CROSS, BUT IN A CUTE WAY, LIKE A CHILD. This is often accompanied by anthropomorphising the commentary (this column often finds itself, as if by magic, rooting through the fridge at 3am), affectedly boisterous descriptions of sex (I’ve been known to shout, “Is that the best you've got?” when in the throes), talking to groups as if all of them were right there in the room (oh, men, why are you like this?) and fun references to gin and/or cake.

Now, there’s nothing wrong with showing your writing influences - but when you write as a tribe that's a sign that you think as a tribe, and when you think as a tribe common sense starts to go out the window.

A couple of months ago a University in Colorado published some guidelines on how to minimise your risk of rape. The list was short and practical, and when it went up there was an immediate outcry across several social media sites, during which it was asked repeatedly why the message wasn’t “don’t rape” or “rapists are the ones to blame”, rather than “don’t get raped”. The response was so dramatic that the list was removed almost as soon as it went up, amid apology.

An almost identical episode happened last year over West Mercia Police's "Safe Night Out" campaign, which involved posters advising women how to avoid rape. A number of feminist websites, including the F-Word, picked up on it, and a prolonged and angry Twitter barrage followed. In the end West Mercia Police too, took down the posters and apologised.

The point the online commenters had been keen to make is that nothing excuses rape, and of course they're right.  But excusing rape is a very different thing from lowering the risks of rape. A number of things can lower the risks of rape – and these are things worth knowing about. The Safe Night Out campaign was never presented as a debate-framer, it was just some anti-crime info. Do we really need to couple every piece of “avoid being a victim of crime” advice with the rider “also, don’t commit crimes, crimes are illegal, and if anyone’s to blame for crimes, it’s definitely the criminal”? It's odd, not to say worrying, that these two concepts have become so muddled together in the case of rape that safety advice is being compromised. How did this happen?

My guess is that it's something to do with people moving as a group. Economists talk about the phenomenon of “groupthink” – the kind of thinking that happens when peer pressure cancels out a realistic appraisal of other viewpoints. Groupthink is never a good thing. One of the most notorious examples of its results is the US military’s failure to prepare for the attack on Pearl Harbor. The Americans intercepted Japanese messages which stated explicitly that Japan was arming itself to launch an attack. But such was the power of shared illusions and rationalisations that the group consensus became, despite having the Japanese messages in front of them, that Japan would not attack. Officers, afraid of facing social scrutiny, did not raise objections.

In this case it seems that the feminist response to advice about rape has been so rehearsed that it always produces the same response. (Ironically, the "knee-jerk" is probably one of the more effective manouvers with which to fend off an approaching attacker. Well, we'll never know now).

Perhaps its true that journalism can only have an effect on the world when everyone shouts the same thing at once. But if we’re going to move as an team we have to think about how we are steering. That generally requires a system of checks and balances – and that means making room for a few dissenting voices.

"Oh, men, why are you like this?" Photograph: Getty Images

Martha Gill writes the weekly Irrational Animals column. You can follow her on Twitter here: @Martha_Gill.

This article first appeared in the 20 August 2012 issue of the New Statesman, Back To Reality

Photo: Getty
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UnHerd's rejection of the new isn't as groundbreaking as it seems to think

Tim Montgomerie's new venture has some promise, but it's trying to solve an old problem.

Information overload is oft-cited as one of the main drawbacks of the modern age. There is simply too much to take in, especially when it comes to news. Hourly radio bulletins, rolling news channels and the constant stream of updates available from the internet – there is just more than any one person can consume. 

Luckily Tim Montgomerie, the founder of ConservativeHome and former Times comment editor, is here to help. Montgomerie is launching UnHerd, a new media venture that promises to pull back and focus on "the important things rather than the latest things". 

According to Montgomerie the site has a "package of investment", at least some of which comes from Paul Marshall. He is co-founder of one of Europe's largest hedge funds, Marshall Wace, formerly a longstanding Lib Dem, and also one of the main backers and chair of Ark Schools, an academy chain. The money behind the project is on display in UnHerd's swish (if slightly overwhelming) site, Google ads promoting the homepage, and article commissions worth up to $5,000. The selection of articles at launch includes an entertaining piece by Lionel Shriver on being a "news-aholic", though currently most of the bylines belong to Montgomerie himself. 

Guidelines for contributors, also meant to reflect the site's "values", contain some sensible advice. This includes breaking down ideas into bullet points, thinking about who is likely to read and promote articles, and footnoting facts. 

The guidelines also suggest focusing on what people will "still want to read in six, 12 or 24 months" and that will "be of interest to someone in Cincinnati or Perth as well as Vancouver or St Petersburg and Cape Town and Edinburgh" – though it's not quite clear how one of Montgomerie's early contributions, a defence of George Osborne's editorship of the Evening Standard, quite fits that global criteria. I'm sure it has nothing to do with the full page comment piece Montgomerie got in Osborne's paper to bemoan the deficiencies of modern media on the day UnHerd launched. 

UnHerd's mascot  – a cow – has also created some confusion, compounded by another line in the writing tips describing it as "a cow, who like our target readers, tends to avoid herds and behave in unmissable ways as a result". At least Montgomerie only picked the second-most famous poster animal for herding behaviour. It could have been a sheep. In any case, the line has since disappeared from the post – suggesting the zoological inadequacy of the metaphor may have been recognised. 

There is one way in which UnHerd perfectly embodies its stated aim of avoiding the new – the idea that we need to address the frenetic nature of modern news has been around for years.

"Slow news" – a more considered approach to what's going on in the world that takes in the bigger picture – has been talked about since at least the beginning of this decade.

In fact, it's been around so long that it has become positively mainstream. That pusher of rolling coverage the BBC has been talking about using slow news to counteract fake news, and Montgomerie's old employers, the Times decided last year to move to publishing digital editions at set points during the day, rather than constantly updating as stories break. Even the Guardian – which has most enthusiastically embraced the crack-cocaine of rolling web coverage, the live blog – also publishes regular long reads taking a deep dive into a weighty subject. 

UnHerd may well find an audience particularly attuned to its approach and values. It intends to introduce paid services – an especially good idea given the perverse incentives to chase traffic that come with relying on digital advertising. The ethos it is pitching may well help persuade people to pay, and I don't doubt Montgomerie will be able to find good writers who will deal with big ideas in interesting ways. 

But the idea UnHerd is offering a groundbreaking solution to information overload is faintly ludicrous. There are plenty of ways for people to disengage from the news cycle – and plenty of sources of information and good writing that allow people to do it while staying informed. It's just that given so many opportunities to stay up to date with what has just happened, few people decide they would rather not know.