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Spotted on Facebook: a sexist and degrading form of cyber-bullying in disguise

A new trend of "Spotted" Facebook pages is allowing people space to post anonymous abuse at individuals who can easily identify themselves, and then scolding dissenters for lacking a sense of humour.

This is not something you want to "like". Photograph: Getty Images

If you’ve spent any time on Facebook recently, you’ve probably seen ten shared photos about how much somebody loves their mum, nine ill-spelt statuses about being tired, eight likes about how funny a video of a cat meowing is and seven statuses from a Spotted page. Originally limited to universities, these pages have spread like wildfire across Facebook, and have now started to encompass whole towns and cities as the trend for anonymous posting takes over. The posts range from the well-meaning "just found a lost cat on the street!" to the obscenely sexually threatening “To the slag in Poundland who id'd me for rizlas, Next time my cock will be so far down your throat you'll be shitting jizz for a week.” Posts are overwhelmingly focused on the physical attractiveness of women, usually worded in a less than eloquent, if not just downright sexist way.

Spotted pages were initially a novel way to confront loudmouths in university libraries, or the social media equivalent of lonely hearts columns, as lonelyguy01 posted about the beautiful girl he’d seen in the coffee shop and vice versa. However, this isn’t print where posts are carefully chosen and moderated. Facebook offers uncharted anonymous territory where a post can have twenty comments in less than five minutes, accusing people of being the subject of the post, or indeed the author. This is social media where a tirade of abuse can be posted anonymously - aimed very specifically at individuals who can identify themselves - yet not know who has posted the threatening, sexist or degrading comment. It’s cyber-bullying in disguise; dissenters are scolded for lacking a sense of humour, for not deferring to the apparently irrefutable concept of "banter", or for ignoring the good that the site has done - while it may have helped find a cat, it’s also passed on the unwelcoming message to the younger generation that Big Brother is ever-present and he really really cares about attractive you are.

People are literally no longer able to leave their front door without facing the possibility of being spotted and mentioned in a wider public forum - any statistic is up for discussion - too fat? People can abuse you about that anonymously! ID’d someone as part of your job at Sainsbury’s? Yep, your personal attractiveness is up for debate because you refused to allow a sixteen year-old to buy cigarettes.

There are no legal repercussions for naming and shaming others on Facebook, and for the more salubrious comments, it is likely that proceedings at the High Court would be the only successful way to get Facebook to release computer IP addresses. Even these measures lack gravity, however, as a claimant could simply argue that they had left their profile logged in. Meanwhile, sexist and threatening behaviour carries on being posted anonymously, as the moderation of comments and posts is left to the people who created to the page. Facebook has faced criticism in the past for ignoring threatening behaviour - when I reported the status about Poundland, I was told it had been reviewed and deemed acceptable. I can’t help but think that if it had been said outside of social media, the person could have faced serious legal consequences.
I contacted Spotted: Stratford Upon Avon to see how they moderate the comments and they replied with “With regards to posts we try to look at them as if we were the recipient and how we would feel, we also have Facebook filters on to remove some comments on posts for us but we also check every status and remove any comments not suitable”, however they admitted that it is impossible to moderate 24/7. This is the crux of the problem - a site which isn’t constantly moderated is the breeding-ground for bullies to play their anonymous hand, protected from any repercussions, whilst a community is alerted to the indignity of somebody choosing to go outside without wearing makeup.  Anonymous posting dissipates the realtime consequences that the subject of the post end up feeling; the prickling discomfort of being constantly scrutinised, and then judged because you’re just not good looking enough for them

Meanwhile on "Spotted: Uncensored"…. "To the girl in McDonalds, you’re fit as fuck. Can’t wait until your old enough to not wear a uniform!"