Happy Ed Balls day, one and all

We just can't leave that infamous tweet alone.

Two years ago today, Ed Balls tweeted his own name:

It was a name search gone awry. But, crucially, the Shadow Chancellor never deleted it, so 15,000 of us have now enjoyed retweeting it, and a meme was born. Today, it is celebrated:

The man himself gave an interview to the Mirror yesterday, in which he expressed his bafflement at people's fondness for tweeting his name (with a dig at Osborne thrown in for good measure):

I think the best thing I can do is not look at Twitter and bury my head in the sand - like George Osborne on the economy.

His tweet made "news":

Google got in on the act (not really):

It even spread off Twitter into the real world:

And people have inserted it into the world of cartoons:

[If this kind of thing floats your boat, Buzzfeed has a pretty exhaustive list.]

As well as people just tweeting "Ed Balls" (and trust me, there will be lots of those today), it spawned copycat tweets:

There are even now "Ed Balls" hipsters:

And those who express their enjoyment through song:

Twitter will most likely feel like this today:

Have we reached "Peak Ed Balls"? The Guardian advises going for a walk in the sunshine instead, which might not be a bad idea...

Ed Balls, obvs. Photograph: Getty Images

Caroline Crampton is assistant editor of the New Statesman.

Show Hide image

New Digital Editor: Serena Kutchinsky

The New Statesman appoints Serena Kutchinsky as Digital Editor.

Serena Kutchinsky is to join the New Statesman as digital editor in September. She will lead the expansion of the New Statesman across a variety of digital platforms.

Serena has over a decade of experience working in digital media and is currently the digital editor of Newsweek Europe. Since she joined the title, traffic to the website has increased by almost 250 per cent. Previously, Serena was the digital editor of Prospect magazine and also the assistant digital editor of the Sunday Times - part of the team which launched the Sunday Times website and tablet editions.

Jason Cowley, New Statesman editor, said: “Serena joins us at a great time for the New Statesman, and, building on the excellent work of recent years, she has just the skills and experience we need to help lead the next stage of our expansion as a print-digital hybrid.”

Serena Kutchinsky said: “I am delighted to be joining the New Statesman team and to have the opportunity to drive forward its digital strategy. The website is already established as the home of free-thinking journalism online in the UK and I look forward to leading our expansion and growing the global readership of this historic title.

In June, the New Statesman website recorded record traffic figures when more than four million unique users read more than 27 million pages. The circulation of the weekly magazine is growing steadily and now stands at 33,400, the highest it has been since the early 1980s.