Happy Ed Balls day, one and all

We just can't leave that infamous tweet alone.

Two years ago today, Ed Balls tweeted his own name:

It was a name search gone awry. But, crucially, the Shadow Chancellor never deleted it, so 15,000 of us have now enjoyed retweeting it, and a meme was born. Today, it is celebrated:

The man himself gave an interview to the Mirror yesterday, in which he expressed his bafflement at people's fondness for tweeting his name (with a dig at Osborne thrown in for good measure):

I think the best thing I can do is not look at Twitter and bury my head in the sand - like George Osborne on the economy.

His tweet made "news":

Google got in on the act (not really):

It even spread off Twitter into the real world:

And people have inserted it into the world of cartoons:

[If this kind of thing floats your boat, Buzzfeed has a pretty exhaustive list.]

As well as people just tweeting "Ed Balls" (and trust me, there will be lots of those today), it spawned copycat tweets:

There are even now "Ed Balls" hipsters:

And those who express their enjoyment through song:

Twitter will most likely feel like this today:

Have we reached "Peak Ed Balls"? The Guardian advises going for a walk in the sunshine instead, which might not be a bad idea...

Ed Balls, obvs. Photograph: Getty Images

Caroline Crampton is web editor of the New Statesman.

Show Hide image

The NS Podcast #112: Going Underground

Are women-only carriages the way forward?

This week, we explain why we're backing Tessa Jowell as Labour's candidate for London mayor, talk women-only carriages on the tube, and speak to Tom Shone about Woody Allen. (Caroline Crampton, Barbara Speed, John Elledge, Stephen Bush, George Eaton).

You can subscribe to the podcast through iTunes here or with this RSS feed: https://audioboo.fm/channels/1814670.rss, or listen using the player below.

Want to give us feedback on our podcast, or have an idea for something we should cover? Visit newstatesman.com/podcast for more details and how to contact us.