Since when were science toys just for boys?

Every time a girl sees a shelf of science-related toys under a sign that says "boys", she is being told that the world thinks science is not for her.

The major shortage of qualified science, technology, engineering and mathematics (STEM) graduates in the UK means that the lack of women in STEM careers is an issue the government seem to take seriously. There have been several media articles about girls and science recently, but little attention has been paid to the messages children take in through toys. Play is the medium through which children learn about the world and imagine the possibilities open to them. Only 13 per cent of STEM employees are female, so why is it acceptable for science toys to be overwhelmingly marketed to boys?

Not long before Christmas a survey was carried out by the Let Toys Be Toys  (LTBT) campaign. Forty different UK and Ireland retail branches were visited to see how toys were being marketed. LTBT found ten times as many stores promoted toolkits to boys than to girls, construction toys were three times as likely to be promoted to boys, and twice as many stores promoted chemistry sets to boys as to girls.

One of the most gendered shops in our survey was The Entertainer, which is divided into pink  and blue sections labelled girls or boys toys. All the science toys, construction and warfare are in the boys section and the cleaning, prams, dolls, kitchens, etc are on the pink shelves. Marks and Spencer also did badly, with much of their packaging branded “Boy Stuff”. Campaigners photographed a “Boys’ Stuff” sign over shelves that included; a telescope, human skeleton, dinosaurs and globes, all of which there is no logical reason to label “boys”. This image was made into a campaign poster which went viral (see left), but has, as yet, garnered no response from M&S.

Toysellers today are sending out strongly gendered messages to an unprecedented degree. More toys are on the market than ever before and gender targeted selling is seen as profitable, but there's a high social cost.

It's hard to measure the extent to which toy marketing affects children, but we can be certain that it affects them. LTBT supporters have shared numerous stories of children who feel pressured not to play with the “wrong” toy. Despite this, we are often told that “boys and girls like different toys”. Children will actually play with anything that's presented to them as exciting, but a nature/nurture debate on gender is beside the point. There's no need to prove anything about the nature of gender to show that limiting children's access to play opportunities is damaging.

Neuroplasticity suggests that children's brains develop according to the toys they play with. Construction and science toys develop spatial and problem solving skills. If girls don't play with this type of toy then they are unlikely to be as strong as boys in this area. Recent US research found toys that are not strongly gender-typed are more likely to develop a range of skills in children.

Besides the effect on brain development there is the question of  gender stereotypes. Undoubtedly, children are heavily socialised by gender, and gendered toys can send some very limiting messages. Children don't have the reasoning powers to see through the images they're bombarded with. The UK has banned adverts for junk food to children, yet toy adverts with heavily stereotyped images continue. Car salesrooms do not have signs that say “men”, kitchen departments do not have signs that say “Women”, so why aren't  “Boy” and “Girl” toy signs seen as blatant discrimination? It would be unacceptable to specify toys by race, and it should be unacceptable to do so by gender.

LTBT's critics say parents can buy toys from any shelf. That's true, so why have them? Every time a girl sees a shelf of science related toys under a sign that says "boys", she is being told that the world thinks science is not for her. People are guided by signs and often only look in one section, so if buying in “Girls”, they are unlikely to see any science toys, unless it's one of the recent additions to the “girlie toy” canon; pink, sparkly and focused on attractiveness, like a perfume lab or make your own lip gloss kit. The connection between the toys children play with and the interests they later take up should be obvious. 

The Let Toys be Toys campaign is petitioning retailers to organise toys by theme instead of gender. Science toys aimed at boys is a small part of the picture. We want children to feel free to play with the toys they choose, instead of being told, “that's for girls” or “that's a boys’ toy”. It can only be beneficial to see the toy market opened up to all children. If even one little girl finds herself with a science kit that she wouldn't have otherwise had, it's worth it. Who knows what she might one day discover?

This article originally appeared on The F-Word

We have a problem with a lack of women following STEM careers. Photograph: Horia Varlan on Flickr, via Creative Commons
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What is the EU customs union and will Brexit make us leave?

International trade secretary Liam Fox's job makes more sense if we leave the customs union. 

Brexiteers and Remoaners alike have spent the winter months talking of leaving the "customs union", and how this should be weighed up against the benefits of controlling immigration. But what does it actually mean, and how is it different from the EU single market?

Imagine a medieval town, with a busy marketplace where traders are buying and selling wares. Now imagine that the town is also protected by a city wall, with guards ready to slap charges on any outside traders who want to come in. That's how the customs union works.  

In essence, a customs union is an agreement between countries not to impose tariffs on imports from within the club, and at the same time impose common tariffs on goods coming in from outsiders. In other words, the countries decide to trade collectively with each other, and bargain collectively with everyone else. 

The EU isn't the only customs union, or even the first in Europe. In the 19th century, German-speaking states organised the Zollverein, or German Customs Union, which in turn paved the way for the unification of Germany. Other customs unions today include the Eurasian Economic Union of central Asian states and Russia. The EU also has a customs union with Turkey.

What is special about the EU customs union is the level of co-operation, with member states sharing commercial policies, and the size. So how would leaving it affect the UK post-Brexit?

The EU customs union in practice

The EU, acting on behalf of the UK and other member states, has negotiated trade deals with countries around the world which take years to complete. The EU is still mired in talks to try to pull off the controversial Transatlantic Trade and Investment Partnership (TTIP) with the US, and a similar EU-Japan trade deal. These two deals alone would cover a third of all EU trade.

The point of these deals is to make it easier for the EU's exporters to sell abroad, keep imports relatively cheap and at the same time protect the member states' own businesses and consumers as much as possible. 

The rules of the customs union require member states to let the EU negotiate on their behalf, rather than trying to cut their own deals. In theory, if the UK walks away from the customs union, we walk away from all these trade deals, but we also get a chance to strike our own. 

What are the UK's options?

The UK could perhaps come to an agreement with the EU where it continues to remain inside the customs union. But some analysts believe that door has already shut. 

One of Theresa May’s first acts as Prime Minister was to appoint Liam Fox, the Brexiteer, as the secretary of state for international trade. Why would she appoint him, so the logic goes, if there were no international trade deals to talk about? And Fox can only do this if the UK is outside the customs union. 

(Conversely, former Lib Dem leader Nick Clegg argues May will realise the customs union is too valuable and Fox will be gone within two years).

Fox has himself said the UK should leave the customs union but later seemed to backtrack, saying it is "important to have continuity in trade".

If the UK does leave the customs union, it will have the freedom to negotiate, but will it fare better or worse than the EU bloc?

On the one hand, the UK, as a single voice, can make speedy decisions, whereas the EU has a lengthy consultative process (the Belgian region of Wallonia recently blocked the entire EU-Canada trade deal). Incoming US President Donald Trump has already said he will try to come to a deal quickly

On the other, the UK economy is far smaller, and trade negotiators may discover they have far less leverage acting alone. 

Unintended consequences

There is also the question of the UK’s membership of the World Trade Organisation, which is currently governed by its membership of the customs union. According to the Institute for Government: “Many countries will want to be clear about the UK’s membership of the WTO before they open negotiations.”

And then there is the question of policing trade outside of the customs union. For example, if it was significantly cheaper to import goods from China into Ireland, a customs union member, than Northern Ireland, a smuggling network might emerge.

 

Julia Rampen is the editor of The Staggers, The New Statesman's online rolling politics blog. She was previously deputy editor at Mirror Money Online and has worked as a financial journalist for several trade magazines.