Homeopathy and public policy - a match made in the moonlight?

Something in the water...

Such delicious paradoxes are rare events and should be relished. The House of Commons science and technology select committee exists “to ensure that government policy and decision-making are based on good scientific and engineering advice and evidence”. David Tredinnick, the MP for Bosworth, has just joined it. Upcoming business includes a discussion of how we can reduce the presence of pollutants in our water. The idea is to look at what chemicals should be allowed to remain in water discharged into public resources and at what level. Who better to assess the evidence than a champion of homoeopathy?

Homoeopathy involves dilutions of chemicals, often to the point where the medicine contains not a single molecule of the chemical that is supposed to be doing the healing. The higher the dilution, the more powerful the medicinal effect. Tredinnick has been a fervent supporter of the idea that the National Health Service should offer patients free homoeopathic treatment if they request it.

Scientists have suggested this is not the best use of scarce NHS resources, given that homoeopathy has been shown to be no better than a placebo. Yet Tredinnick has used his position in parliament to request that the government respond to “attacks by the socalled scientific establishment” by being “robust in [its] support for homoeopathy and consider what can be done so that it is used more effectively in the health service”.

Proponents of homoeopathy suggest that water “memorises” substances that have been dissolved in it. If this is true, not only is there no prospect of extracting pollutants from water, but the more we try to clean it, the more dangerous the water becomes. A logical position for Tredinnick to take is that the European Union’s Water Framework Directive is based on a misguided premise and the whole project should be dropped.

It will be interesting to see what Tredinnick makes of the evidence submitted concerning clinical trials by pharmaceutical companies. Submissions close on 22 February; we wait with bated breath for his interpretation of the question, “Can lessons about transparency and disclosure of clinical data be learned from other countries?” He has asserted in parliament that the long traditions of astrology-based health care in Chinese, Muslim and Hindu cultures make it worth considering introducing similar practices in the NHS.

Tredinnick knows, at least, that science isn’t easy: he has gone on the record to declare that radionics, which involves “the transmission of a signal that sends a healing process to someone remotely”, is “difficult for science to test”. That didn’t stop him suggesting that radionics might also be of interest to the NHS.

Tredinnick did go on to applaud science for discovering that “pregnancy, hangovers and visits to one’s GP may be affected by the awesome power of the moon”. Sadly, science hasn’t made this discovery; neither has it proved his assertion that arson attacks “increase by 100 per cent during a full moon”. This is a man who will be weighing up evidence about the best way to improve the use of forensic science by the police force in the UK.

When Richard Feynman defined science as the art of not fooling yourself – “. . . and you are the easiest person to fool” – he might have been thinking of Tredinnick. However, Andrew Miller, chair of the select committee, is unlikely to take Tredinnick’s assessments seriously. Miller is an Aries and they’re always very sceptical.

Pills for homeopathic remedies. Photograph: Getty Images

Michael Brooks holds a PhD in quantum physics. He writes a weekly science column for the New Statesman, and his most recent book is At the Edge of Uncertainty: 11 Discoveries Taking Science by Surprise.

This article first appeared in the 25 February 2013 issue of the New Statesman, The cheap food delusion

John Moore
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The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.