Egos and intensity in the search for dark matter

Voices in the dark.

In the next few weeks, the world’s most sensitive dark matter detector will begin its operations under Italy’s Gran Sasso mountain. This seems a good time to point out that it is sharing the mountain with a detector that may already have found some. What a shame, then, that what might one day be viewed as a historic result has been mired in petty name-calling.

We’ve been looking for dark matter since 1933, when the astronomer Fritz Zwicky pointed out that clusters of galaxies move in ways that seemingly defy the laws of physics. The movement made sense only if the clusters were experiencing a gravitational pull from some invisible stuff nearby.

For various reasons, mostly to do with other astronomers not liking Zwicky very much, we’ve been searching for dark matter seriously only since the 1970s. During those four decades, there has been a series of pronouncements about its discovery being only a decade away. It might now be time to take those pronouncements a little more seriously: lately, the sensitivity of detectors has been improving tenfold every two years. We must surely be on the verge of finally nailing down the existence of dark matter. If we haven’t already, that is.

Dark matter doesn’t just hold gravity clusters together – it’s everywhere. It’s right here on earth, for instance: billions of dark matter particles fly through your body every second. You won’t feel them and they won’t harm you. They don’t interact much with the stuff of our everyday reality, which is what has made them so hard to detect.

While we don’t have any concrete detections of single particles, we do seem to have a discernible signal from passing through clouds of dark matter. It was first spotted by the DAMA dark matter detector, which is based, like the new DarkSide-50 detector, deep under the mountains at Gran Sasso. The rock covering them protects the instruments from distracting sources of noise.

In 2008, DAMA’s operators announced that they had identified a signal that rose and faded with the seasons. It might have been ignored, except that this is exactly what Katherine Freese predicted for a dark matter signal in 1986. She said that the intensity of dark matter detections should depend on the time of year, because as the earth whirls round the sun and the sun moves through the Milky Way, the amount of dark matter hitting the detectors will ebb and flow. It’s rather like the difference between walking into wind-driven rain, then turning and walking the other way. In June, dark matter hits Planet Earth full in the face; in December, it’s at our back.

So, it was pretty exciting that DAMA’s detector saw this predicted pattern. It was even more exciting when another detector, CoGeNT, based in a deep underground mine in Minnesota, also saw it. It’s a shame that a third detector, Xenon, didn’t.

Xenon is also in the Gran Sasso mine and there is no love lost between the leaders of these two research efforts. CoGeNT’s Juan Collar has called Xenon’s science “pure, weapons-grade balonium”. Not content with antagonising his peers, Collar has also accused the DAMA project of “cheapening the level of our discourse to truly imbecilic levels”.

Finding dark matter is proving to be astonishingly difficult and everyone knows there’s a Nobel prize at stake, so it’s not surprising that the claws are out.

Anyway, welcome to the fray, DarkSide-50; there is definitely room for more players in this competition. Whether there is room for more egos, however, is another matter.

Inside the DarkSide-50 experiment.

Michael Brooks holds a PhD in quantum physics. He writes a weekly science column for the New Statesman, and his most recent book is At the Edge of Uncertainty: 11 Discoveries Taking Science by Surprise.

This article first appeared in the 18 February 2013 issue of the New Statesman, Iraq: ten years on

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"Death to all Jews": Why Disney dropped YouTube's biggest star PewDiePie

The Minecraft vlogger turned internet celebrity's taste for shock comedy was too much for the family-focused corporation. 

Disney has cut ties with YouTube’s most-subscribed star after he paid two Sri Lankan men five dollars to hold up a sign that read “DEATH TO ALL JEWS”.

Feel free to read that sentence again, it’s not going anywhere.

A still from PewDiePie's video, via YouTube

PewDiePie, real name Felix Kjellberg, has over 53 million subscribers on YouTube, where his videos about gaming earned him over $15m last year. The 27-year-old, whose content is popular with children, came under fire this month after the Wall Street Journal investigated anti-Semitic comments in his videos. In one video, a man dressed as Jesus says “Hitler did absolutely nothing wrong”, while in another Kjellberg used freelance marketplace Fiverr to pay two men to hold up the offensive sign. The videos have since been deleted.

Jumpcut.

The Walt Disney Company became affiliated with PewDiePie after they bought Maker Studios, a network of YouTube stars, for nearly $1bn in 2014. Following the WSJ’s investigation, Maker dropped the star, stating: “Although Felix has created a following by being provocative and irreverent, he clearly went too far in this case and the resulting videos are inappropriate. Maker Studios has made the decision to end our affiliation with him going forward.”

When you sack a YouTube Star, makes no difference who they are.

Via Wall Street Journal

But why should the story stop there? Neo-nazi website The Daily Stormer are now defending PewDiePie, while the notoriously politically-incorrect 4Chan forum /pol/ have called him “our guy”.  

In his defence, Kjellberg wrote a blog post denying an affiliation with anti-Semitic groups and explained his actions, writing: “I was trying to show how crazy the modern world is, specifically some of the services available online.” In a video last December the star also said: "It's extremely annoying how I can't make jokes on my channel without anyone quoting it as actual facts, like something I actually said", before dressing as a soldier and listening to one of Hitler's speeches while smiling. 

Pause.

(If all of this sounds familiar, recall when disgraced YouTuber Sam Pepper claimed a video in which he groped unsuspecting females was a “social experiment”).

Play.

And yet the story still isn’t over. Disney have learned a hard lesson about assuming that YouTubers are the squeaky clean fairy-tale princes and princesses they often appear to be. Shay Butler, one of the original founders of Maker Studios, yesterday quit the internet after it was alleged he sent sexual messages to a cam girl via Twitter.

Butler is one of the original "family vloggers", and has spent nine years uploading daily videos of his five children to YouTube. A practicing Mormon, Butler has become emblematic of family values on the site. “My heart is sick,” he wrote on Twitter, neither confirming nor denying the allegations of his infidelity, “I have struggled with alcoholism for years… My purpose is to rehab.” 

The result is a very dark day for YouTube, which has now dropped Kjellberg from its premier advertising network, Google Preferred, and cancelled the second series of the star's reality show, Scare PewDiePie

Amelia Tait is a technology and digital culture writer at the New Statesman.