Is the writing on the wall for Facebook?

Has the Facebook fad seen its day?

We’ve seen it happen to Myspace, and then Bebo; but now Facebook faces being cast off into the pile of unwanted internet has-beens. Recent statistics suggest that the social networking giant has lost nearly a million users in the past month. SocialBakers, a Czech social media statistics company, monitors the activity and membership levels around the globe, and its latest figures illustrate that the United Kingdom has seen the most dramatic drop of all over the past month, with 2.88 per cent of its users backing out.

These statistics come almost simultaneously with Facebook launching their latest venture, Graph Search, an advanced search engine enabling searches within a user’s network. Could we be witnessing Mark Zuckerberg clutching at straws in an attempt to re-boost their dwindling monopoly?

Of course not! (say Facebook). In fact, they’re not worried about declining numbers at all. A spokesperson said,

We are very pleased with our growth and with the way people are engaged with Facebook – more than 50 per cent of our active users log on to Facebook in any given day.

Great stuff, but it still doesn’t explain why 946,120 users in their sixth most popular territory have apparently abandoned them in the past month alone. I bet I could hazard some guesses.

It might be to do with the lull in social networking activity that is quite common to the festive period. Christmas is, after all, about spending time with those you love, not talking to them on Facebook Chat. But disregarding December statistics, over 1 per cent of British Facebook users have still ditched the site throughout January, totalling a hefty loss of nearly 350,000 members in just two weeks.

Or perhaps it’s the concept that people are ready to move on from. 2013 might be the year people finally realise that stockpiling "friends" by the thousands is simply not necessary. A recent study by British anthropologist Robin Dunbar has found that:

The figure of 150 seems to represent the maximum number of individuals with whom we can have a genuinely social relationship, the kind of relationship that goes with knowing who they are and how they relate to us.

But with Facebook allowing for up to 5,000 friends, does this indicate that its ethos could be all wrong for today’s society?

There has been a generational transition since the beginning of Facebook. Most of those using it when it first began in 2004 were students, but almost a decade later this prime audience are professional adults and may not consider it a social necessity anymore. Perhaps the conformity issues which drove everyone on to social networks might drive them off as well: let’s all agree to not-conform!

The introduction of other social networks is also an obvious detriment. Old, reliable Facebook is now being discarded in favour of new, younger models. The public are being seduced by the allure of Twitter’s sleek 140-character-limit and its enviably close relationship with A-list celebrities; and users just can’t resist the enticing charm of Linked In, which promises to unlock the secrets to career progression and therefore eternal happiness.

But the most likely cause of this harsh abandonment? It’s that old chestnut, rights. Rights to property; rights to privacy. Facebook-owned Instagram caused a furore when it attempted to change its terms and conditions to allow for its ownership of subscribers’ photos. They may have backed down a day later, but they certainly lost some users and a whole lot of trust in the process.

Ned RocknRoll has been a victim of Facebook privacy rights. Photos from a party years ago have emerged and are now argued to be a possession of the public. Debates like this mean that the population has increasingly been reminded of the immeasurable information Facebook possesses: what you ate for breakfast; what your telephone number is; what your controversial opinions are – and once posted, these will never cease to be in the public domain.

Is it easier just to bow out altogether?

What will the future hold for Facebook? Photograph: Getty Images
Getty Images.
Show Hide image

Five things we've learned from Labour conference

The party won't split, Corbynite divisions are growing and MPs have accepted Brexit. 

Labour won't split anytime soon

For months, in anticipation of Jeremy Corbyn’s re-election, the media had speculated about the possibility of a Labour split. But the party’s conference confirmed that MPs have no intention of pursuing this course (as I had long written). They are tribally loyal to Labour and fear that a split would prove electorally ruinous under first-past-the-post. Many still expect Theresa May to hold an early general election and are focused on retaining their seats.

Rather than splitting, Corbyn’s opponents will increase their level of internal organisation in a manner reminiscent of the left’s Socialist Campaign Group. The “shadow shadow cabinet” will assert itself through backbench policy committees and, potentially, a new body (such as the proposed “2020 group”). Their aim is to promote an alternative direction for Labour and to produce the ideas and organisation that future success would depend on.

MPs do not dismiss the possibility of a split if their “hand is forced” through a wave of deselections or if the left achieves permanent control of the party. But they expect Labour to fight the next election as a united force.

Neither the Corbynites nor the rebels have ultimate control 

Corbyn’s second landslide victory confirmed the left’s dominance among the membership. He increased his winning margin and triumphed in every section. But beyond this, the left’s position is far more tenuous.

The addition of Scottish and Welsh representatives to the National Executive Committee handed Corbyn’s opponents control of Labour’s ruling body. Any hope of radically reshaping the party’s rule book has ended.

For weeks, Corbyn’s allies have spoken of their desire to remove general secretary Iain McNicol and deputy leader Tom Watson. But the former is now safe in his position, while the latter has been strengthened by his rapturously received speech.

Were Corbyn to eventually resign or be defeated, another left candidate (such as John McDonnell) would struggle to make the ballot. Nominations from 15 per cent of MPs are required but just six per cent are committed Corbynites (though selection contests and seat losses could aid their cause). It’s for this reason that allies of the leader are pushing for the threshold to be reduced to five per cent. Unless they succeed, the hard-left’s dominance is from assured. Were an alternative candidate, such as Clive Lewis or Angela Rayner, to succeed it would only be by offering themselves as a softer alternative.

Corbynite divisions are intensifying 

The divide between Corbyn’s supporters and opponents has recently monopolised attention. But the conference showed why divisions among the former should be interrogated.

Shadow defence secretary Clive Lewis, an early Corbyn backer, was enraged when his speech was amended to exclude a line announcing that Labour’s pro-Trident stance would not be reversed. Though Lewis opposes renewal, he regards unilateralism as an obstacle to unifying the party around a left economic programme. The longer Corbyn remains leader, the greater the tension between pragmatism and radicalism will become. Lewis may have alienated CND but he has improved his standing among MPs, some of whom hail him as a bridge between the hard and soft left.

Elsewhere, the briefing against McDonnell by Corbyn allies, who suggested he was an obstacle to recruiting frontbenchers, showed how tensions between their respective teams will continue.

Labour has accepted Brexit

Ninety four per cent of Labour MPs backed the Remain campaign during the EU referendum. But by a similar margin, they have accepted the Leave vote. Jeremy Corbyn and John McDonnell, both long-standing eurosceptics, confirmed that they would not seek to prevent Brexit.

Owen Smith called for a referendum on the eventual deal during his leadership campaign. But with some exceptions, such as Angela Eagle, most of his backers have rejected the idea. Though 48 per cent of the electorate voted Remain, MPs emphasise that only 35 per cent of constituencies did. Some still fear an SNP-style surge for Ukip if Labour seeks to overturn the outcome.

The debate has moved to Britain’s future relationship with Europe, most notably the degree of free movement. For Labour, like Theresa May, Brexit means Brexit.

Corbyn will not condemn deselections 

The Labour leader could have won credit from MPs by unambiguously condemning deselection attempts. But repeatedly invited to do so, he refused. Corbyn instead defended local parties’ rights and stated that the “vast majority” of MPs had nothing to fear (a line hardly reassuring to those who do). Angela Eagle, Stella Creasy and Peter Kyle are among the rebels targeted by activists.

Corbyn can reasonably point out that the rules remain the same as under previous leaders. MPs who lose trigger ballots of their local branches face a full and open selection. But Labour’s intensified divisions mean deselection has become a far greater threat. MPs fear that Corbyn relishes the opportunity to remake the parliamentary party in his own images.  And some of the leader’s allies hope to ease the process by reviving mandatory reselection. Unless Corbyn changes his line, the issue will spark continual conflict. 

George Eaton is political editor of the New Statesman.