Is the writing on the wall for Facebook?

Has the Facebook fad seen its day?

We’ve seen it happen to Myspace, and then Bebo; but now Facebook faces being cast off into the pile of unwanted internet has-beens. Recent statistics suggest that the social networking giant has lost nearly a million users in the past month. SocialBakers, a Czech social media statistics company, monitors the activity and membership levels around the globe, and its latest figures illustrate that the United Kingdom has seen the most dramatic drop of all over the past month, with 2.88 per cent of its users backing out.

These statistics come almost simultaneously with Facebook launching their latest venture, Graph Search, an advanced search engine enabling searches within a user’s network. Could we be witnessing Mark Zuckerberg clutching at straws in an attempt to re-boost their dwindling monopoly?

Of course not! (say Facebook). In fact, they’re not worried about declining numbers at all. A spokesperson said,

We are very pleased with our growth and with the way people are engaged with Facebook – more than 50 per cent of our active users log on to Facebook in any given day.

Great stuff, but it still doesn’t explain why 946,120 users in their sixth most popular territory have apparently abandoned them in the past month alone. I bet I could hazard some guesses.

It might be to do with the lull in social networking activity that is quite common to the festive period. Christmas is, after all, about spending time with those you love, not talking to them on Facebook Chat. But disregarding December statistics, over 1 per cent of British Facebook users have still ditched the site throughout January, totalling a hefty loss of nearly 350,000 members in just two weeks.

Or perhaps it’s the concept that people are ready to move on from. 2013 might be the year people finally realise that stockpiling "friends" by the thousands is simply not necessary. A recent study by British anthropologist Robin Dunbar has found that:

The figure of 150 seems to represent the maximum number of individuals with whom we can have a genuinely social relationship, the kind of relationship that goes with knowing who they are and how they relate to us.

But with Facebook allowing for up to 5,000 friends, does this indicate that its ethos could be all wrong for today’s society?

There has been a generational transition since the beginning of Facebook. Most of those using it when it first began in 2004 were students, but almost a decade later this prime audience are professional adults and may not consider it a social necessity anymore. Perhaps the conformity issues which drove everyone on to social networks might drive them off as well: let’s all agree to not-conform!

The introduction of other social networks is also an obvious detriment. Old, reliable Facebook is now being discarded in favour of new, younger models. The public are being seduced by the allure of Twitter’s sleek 140-character-limit and its enviably close relationship with A-list celebrities; and users just can’t resist the enticing charm of Linked In, which promises to unlock the secrets to career progression and therefore eternal happiness.

But the most likely cause of this harsh abandonment? It’s that old chestnut, rights. Rights to property; rights to privacy. Facebook-owned Instagram caused a furore when it attempted to change its terms and conditions to allow for its ownership of subscribers’ photos. They may have backed down a day later, but they certainly lost some users and a whole lot of trust in the process.

Ned RocknRoll has been a victim of Facebook privacy rights. Photos from a party years ago have emerged and are now argued to be a possession of the public. Debates like this mean that the population has increasingly been reminded of the immeasurable information Facebook possesses: what you ate for breakfast; what your telephone number is; what your controversial opinions are – and once posted, these will never cease to be in the public domain.

Is it easier just to bow out altogether?

What will the future hold for Facebook? Photograph: Getty Images
Photo: Getty Images
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David Cameron's starter homes: poor policy, but good politics

David Cameron's electoral coalition of buy-to-let retirees and dual-earner couples remains intact: for now.

The only working age demographic to do better under the Coalition was dual-earner couples – without children. They were the main beneficiaries of the threshold raise – which may “take the poorest out of tax” in theory but in practice hands a sizeable tax cut to peope earning above average. They will reap the fruits of the government’s Help to Buy ISAs. And, not having children, they were insulated from cuts to child tax credits, reductions in public services, and the rising cost of childcare. (Childcare costs now mean a couple on average income, working full-time, find that the extra earnings from both remaining in work are wiped out by the costs of care)

And they were a vital part of the Conservatives’ electoral coalition. Voters who lived in new housing estates on the edges of seats like Amber Valley and throughout the Midlands overwhelmingly backed the Conservatives.

That’s the political backdrop to David Cameron’s announcement later today to change planning to unlock new housing units – what the governmen dubs “Starter Homes”. The government will redefine “affordable housing”  to up t o£250,000 outside of London and £450,000 and under within it. and reduce the ability of councils to insist on certain types of buildings. He’ll describe it as part of the drive to make the next ten years “the turnaround decade”: years in which people will feel more in control of their lives, more affluent, and more successful.

The end result: a proliferation of one and two bedroom flats and homes, available to the highly-paid: and to that vital component of Cameron’s coalition: the dual-earner, childless couple, particularly in the Midlands, where the housing market is not yet in a state of crisis. (And it's not bad for that other pillar of the Conservative majority: well-heeled pensioners using buy-to-let as a pension plan.)

The policy may well be junk-rated but the politics has a triple A rating: along with affluent retirees, if the Conservatives can keep those dual-earner couples in the Tory column, they will remain in office for the forseeable future.

Just one problem, really: what happens if they decide they want room for kids? Cameron’s “turnaround decade” might end up in entirely the wrong sort of turnaround for Conservative prospects.

Stephen Bush is editor of the Staggers, the New Statesman’s political blog.