What is Vine, Twitter's Hot New Thing?

The return of the Long Photo.

Twitter has launched a new app, Vine, "that lets you create and share beautiful, short looping videos". The company is taking a interesting stance with the service, launching it as a standalone app and network — albeit one with strong hooks into Twitter. Its success, and failure, is less guaranteed than it might be otherwise.

What is it?

At its heart, Vine lets you make and share six-second video clips. The app is clearly heavily influenced by the rebirth of the animated gif, because the videos automatically start playing, are muted by default (though a click turns sound on), endlessly loop, and must be between three and six seconds long. You aren't going to be making movies with these, or even any sort of narrative video clip at all — it's purely for sharing "moments".

The idea hearkens back, for me, to when Flickr added video support in 2008. The company branded its videos "long photos", and capped them at 90 seconds. The motive was clearly to encourage the same non-narrative video creation as Vine, but Flickr messed up. In an extraordinarily prescient post, Matt Jones argued that the key to turning a video clip into a "long photo" isn't the length, but the looping:

Think about all the tiny clips you’ve played again and again on the internet just to see one aspect, one moment, act out – a goal or a dramatic chipmunk.

Not stories, but toy moments.

Think about those moving photos imagined in cheesy science fiction films or Harry Potter movies.

Tiny loops of video perhaps are the real long photos…

Remember that that was written four years before the animated gif made its resurgence. Vine's plan is to make good on the promise of the gif, and it could work — unless the venerable file format (it's older than I am) has the market stitched up for good.

The other area of genuine innovation that Vine offers is in its recording technique. Rather than hitting a "record" button and snapping six seconds of video straight, the app asks you to touch the screen to record. It lets you make pseudo-stop-motion videos with ease, and doubles-down the focus on moments rather than narrative. (That's not to say that there isn't the possibility for micro-narratives, however.)

The limitations are as important as what is included. Vine offers no option for editing after you've recorded, nor does it let you import videos taken or downloaded elsewhere. And (though this may be an oversight) only the person who made the video has the option to share the link to it — if they decide to keep it in Vine alone, there is no way (that I can tell) for anyone else to get the link to it.

How do they work with Twitter?

Just as curious about the service itself is its integration with its parent company. Vine was acquired by Twitter in 2012, but the acquisition was assumed to be an "acqhire" — the site was still in private beta, but the founders already had pedigree even then (one of them had created travel site Jetsetter). There is still a chance that that is the case, of course — Twitter may have felt they'd acquired a product so nearly ready for release that there was no point scrapping it — but it seems the company has high hopes for Vine.

It's possible to use the service without Twitter at all. One can sign up with an email address, and then not export any video from Vine. But Twitter is clearly hoping that most users will integrate the two services fully. You can also sign up with your Twitter account, and share every post to Twitter by default (interestingly, Facebook is also supported, as the only other sharing partner). Twitter has implemented Card support, allowing Vine videos to auto-play on the Twitter web client itself.

Still, it's a curious decision on the part of the company to allow Vine to continue as a company-within-a-company (seemingly similar to Facebook's relationship with Instagram). There is no pre-existing network of users to placate, and surely requiring an app download and new account, no matter how frictionless it is, will limit uptake of the service. There may be contractual or technical reasons for the decision, of course, but it seems odd nonetheless.

Does it have a hope?

The real question for Vine is whether or not Twitter will put its resources into encouraging its massive user base to join the new service. If it does, it's guaranteed at least a modicum of success; if it doesn't, and limits its cross-promotion to just a post on the company blog, Vine's job will be a lot harder.

I think the service has a lot of potential. For whatever reason, other people's videos tend to be far less appealing to us than other people's photos. By encouraging us to treat the former like the latter — in both creation and consumption — there's a chance that Vine could capture a niche that no-one else has quite been able to. But it relies on its users learning a new way to record and share their lives — and on feeling that that is something they need.

Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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The 11 things we know after the Brexit plan debate

Labour may just have fallen into a trap. 

On Wednesday, both Labour and Tory MPs filed out of the Commons together to back a motion calling on the Prime Minister to commit to publish the government’s Brexit plan before Article 50 is triggered in March 2017. 

The motion was proposed by Labour, but the government agreed to back it after inserting its own amendment calling on MPs to “respect the wishes of the United Kingdom” and adhere to the original timetable. 

With questions on everything from the customs union to the Northern Irish border, it is clear that the Brexit minister David Davis will have a busy Christmas. Meanwhile, his declared intention to stay schtum about the meat of Brexit negotiations for now means the nation has been hanging off every titbit of news, including a snapped memo reading “have cake and eat it”. 

So, with confusion abounding, here is what we know from the Brexit plan debate: 

1. The government will set out a Brexit plan before triggering Article 50

The Brexit minister David Davis said that Parliament will get to hear the government’s “strategic plans” ahead of triggering Article 50, but that this will not include anything that will “jeopardise our negotiating position”. 

While this is something of a victory for the Remain MPs and the Opposition, the devil is in the detail. For example, this could still mean anything from a white paper to a brief description released days before the March deadline.

2. Parliament will get a say on converting EU law into UK law

Davis repeated that the Great Repeal Bill, which scraps the European Communities Act 1972, will be presented to the Commons during the two-year period following Article 50.

He said: “After that there will be a series of consequential legislative measures, some primary, some secondary, and on every measure the House will have a vote and say.”

In other words, MPs will get to debate how existing EU law is converted to UK law. But, crucially, that isn’t the same as getting to debate the trade negotiations. And the crucial trade-off between access to the single market versus freedom of movement is likely to be decided there. 

3. Parliament is almost sure to get a final vote on the Brexit deal

The European Parliament is expected to vote on the final Brexit deal, which means the government accepts it also needs parliamentary approval. Davis said: “It is inconceivable to me that if the European Parliament has a vote, this House does not.”

Davis also pledged to keep MPs as well-informed as MEPs will be.

However, as shadow Brexit secretary Keir Starmer pointed out to The New Statesman, this could still leave MPs facing the choice of passing a Brexit deal they disagree with or plunging into a post-EU abyss. 

4. The government still plans to trigger Article 50 in March

With German and French elections planned for 2017, Labour MP Geraint Davies asked if there was any point triggering Article 50 before the autumn. 

But Davis said there were 15 elections scheduled during the negotiation process, so such kind of delay was “simply not possible”. 

5. Themed debates are a clue to Brexit priorities

One way to get a measure of the government’s priorities is the themed debates it is holding on various areas covered by EU law, including two already held on workers’ rights and transport.  

Davis mentioned themed debates as a key way his department would be held to account. 

It's not exactly disclosure, but it is one step better than relying on a camera man papping advisers as they walk into No.10 with their notes on show. 

6. The immigration policy is likely to focus on unskilled migrants

At the Tory party conference, Theresa May hinted at a draconian immigration policy that had little time for “citizens of the world”, while Davis said the “clear message” from the Brexit vote was “control immigration”.

He struck a softer tone in the debate, saying: “Free movement of people cannot continue as it is now, but this will not mean pulling up the drawbridge.”

The government would try to win “the global battle for talent”, he added. If the government intends to stick to its migration target and, as this suggests, will keep the criteria for skilled immigrants flexible, the main target for a clampdown is clearly unskilled labour.  

7. The government is still trying to stay in the customs union

Pressed about the customs union by Anna Soubry, the outspoken Tory backbencher, Davis said the government is looking at “several options”. This includes Norway, which is in the single market but not the customs union, and Switzerland, which is in neither but has a customs agreement. 

(For what it's worth, the EU describes this as "a series of bilateral agreements where Switzerland has agreed to take on certain aspects of EU legislation in exchange for accessing the EU's single market". It also notes that Swiss exports to the EU are focused on a few sectors, like chemicals, machinery and, yes, watches.)

8. The government wants the status quo on security

Davis said that on security and law enforcement “our aim is to preserve the current relationship as best we can”. 

He said there is a “clear mutual interest in continued co-operation” and signalled a willingness for the UK to pitch in to ensure Europe is secure across borders. 

One of the big tests for this commitment will be if the government opts into Europol legislation which comes into force next year.

9. The Chancellor is wooing industries

Robin Walker, the under-secretary for Brexit, said Philip Hammond and Brexit ministers were meeting organisations in the City, and had also met representatives from the aerospace, energy, farming, chemicals, car manufacturing and tourism industries. 

However, Labour has already attacked the government for playing favourites with its secretive Nissan deal. Brexit ministers have a fine line to walk between diplomacy and what looks like a bribe. 

10. Devolved administrations are causing trouble

A meeting with leaders of Scotland, Wales and Northern Ireland ended badly, with the First Minister of Scotland Nicola Sturgeon publicly declaring it “deeply frustrating”. The Scottish government has since ramped up its attempts to block Brexit in the courts. 

Walker took a more conciliatory tone, saying that the PM was “committed to full engagement with the devolved administrations” and said he undertook the task of “listening to the concerns” of their representatives. 

11. Remain MPs may have just voted for a trap

Those MPs backing Remain were divided on whether to back the debate with the government’s amendment, with the Green co-leader Caroline Lucas calling it “the Tories’ trap”.

She argued that it meant signing up to invoking Article 50 by March, and imposing a “tight timetable” and “arbitrary deadline”, all for a vaguely-worded Brexit plan. In the end, Lucas was one of the Remainers who voted against the motion, along with the SNP. 

George agrees – you can read his analysis of the Brexit trap here

Julia Rampen is the editor of The Staggers, The New Statesman's online rolling politics blog. She was previously deputy editor at Mirror Money Online and has worked as a financial journalist for several trade magazines.