Reddit provides cancer sufferer with early showing of Star Trek: Into Darkness

"The last thing he got to do that gave him pleasure was watch the new Star Trek movie."

I spend a lot of time here highlighting some of the worst corners of geek culture, so I thought it would be time to switch it up a bit.

Two weeks ago, Grady Hendrix, who goes by the name ideeeyut on Reddit, posted on r/startrek, about Daniel Craft, a friend of his who was dying of cancer. Dan's wife, Paige, described her husband's aggressive leukaemia, multiple surgeries and rounds of chemo, before a second unrelated cancer was found. The tumour in his liver was the last straw, and at 41, Dan had just weeks to live. And on top of everything else:

He was hospitalized and had to exchange our HOBBITT tickets (where the 10 min Star Trek preview was supposed to be shown) we were able to put him in a car and get over to the HOBBITT but NO PREVIEW????

We, his friends and family, the love of my life - WOULD LOVE him to be able to see the Star Trek movie but even the 10 minutes of the trailer would be AMAZING.

The post hit the front page of r/startrek, and a day or so later, according to a follow-up post from Hendrix:

Paige… got a voicemail from JJ Abrams and Damon Lindelof that was very nice and very straightforward: a producer for the movie would get in touch with them. The next day, one of the film's producers showed up at the door of their apartment with a DVD containing a very rough cut of Star Trek: Into Darkness in his hands. Paige had made popcorn, Dan had spent the previous day resting so he could sit through the movie, and after signing about 200 non-disclosure agreements they watched the film and had a blast.

Afterwards, Dan got back into bed, exhausted, and didn't get out again. Yesterday he was pretty non-responsive and Paige took him to the hospital for hospice care. Last night, at 10:15pm, with Paige and his brother in his room, Dan died. The last thing he got to do that gave him pleasure was watch the new Star Trek movie. And it's because of you.

Hendrix spoke to the Hollywood Reporter about his friend, with whom he had co-founded the New York Asian Film Festival in 2002:

Like the other directors of NYAFF, it was merely fulfilling a passion; Craft still had a day job: He worked in the data department for MTV until, due to his illness, he was no longer able to work. The film buff was also fluent in Mandarin, and even tried his hand at acting in a few Chinese television series. "He always played the evil white guy," Hendrix says. His biggest claim to fame might have been as an extra in Kill Bill Vol. 1, where Hendrix says Craft was "the bald white guy dancing on a dance floor."

"Dan would be rolling his eyes at being 'the inspirational cancer story,' but he's done a lot for movies over the years," Hendrix says. "It's nice that the movies finally did something for him."

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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“A cursed project”: a short history of the Facebook “like” button

Mark Zuckerberg didn't like it, it used to be called the “awesome button”, and FriendFeed got there first. 

The "like" button is perhaps the simplest of the website's features, but it's also come to define it. Companies vie for your thumbs up. Articles online contain little blue portals which send your likes back to Facebook. The action of "liking" something is seen to have such power that in 2010, a class action lawsuit was filed against Facebook claiming teenagers should not be able to "like" ads without parental consent. 

And today, Facebook begins trials of six new emoji reaction buttons which join the like button at the bottom of posts, multiplying its potential meanings by seven: 

All this makes it a little surprising that Facebook CEO Mark Zuckerberg spent a good portion of the noughties giving the like button a thumbs down. According to Andrew Bosworth, Vice President of Advertising and Pages at Facebook (and known simply as "Boz") it took nearly two years to get the concept of an approval button for posts off the ground.

In a fascinating Quora thread, Boz explains that the idea of a star, plus sign or thumbs up for posts first came up in July 2007, three years after "TheFacebook" launched in 2004. Throughout these initial discussions, the proposed bursts of positivity was referred to as an "awesome button". A few months later someone floated the word "like" as a replacement, but, according to Boz, it received a "lukewarm" reception. 

The team who ran the site's News Feed feature were keen, as it would help rank posts based on popularity. The ad team, meanwhile, thought "likes" could improve clickthrough rates on advertisements. But in November 2007, the engineering team presented the new feature to Mark Zuckerberg, and, according to Boz, the final review "[didn't] go well". The CEO was concerned about overshadowing the Facebook "share" and comment features - perhaps people would just "awesome" something, rather than re-posting the content or writing a message. He also wanted more clarification on whether others would see your feedback or not. After this meeting, Boz writes, "Feature development as originally envisioned basically stops". 

The teams who wanted the button forged ahead with slightly different features. If you were an early user, you might remember that News Feed items and ads collected positive or negative feedback from you, but this wasn't then displayed to other users. This feature was "ineffective", Boz writes, and was eventually shut down. 

So when Jonathan Piles, Jaren Morgenstern and designer Soleio took on the like button again in December 2008, many were skeptical: this was a "cursed project", and would never make it past a sceptical Zuckerberg. Their secret weapon, however was data scientist Itamar Rosenn, who provided data to show that a like button wouldn't reduce the number of comments on a post. - that, in fact, it increased the number of comments, as likes would boost a popular post up through the News Feed. Zuckerberg's fears that a lower-impact feedback style would discourage higher value interactions like reposting or commenting were shown to be unfounded. 

A bigger problem was that FriendFeed, a social aggregator site which shut down in April 2015, launched a "like" feature in October 2007, a fact which yielded some uncomfortable media coverage when Facebook's "like" finally launched. Yet Boz claims that no one at Facebook clocked onto FriendFeed's new feature: "As far as I can tell from my email archives, nobody at FB noticed. =/". 

Finally, on 9 February 2009, "like" launched with a blogpost, "I like this", from project manager Leah Pearlman who was there for the first "awesome button" discussions back in 2007. Her description of the button's purpose is a little curious, because it frames the feature as a kind of review: 

This is similar to how you might rate a restaurant on a reviews site. If you go to the restaurant and have a great time, you may want to rate it 5 stars. But if you had a particularly delicious dish there and want to rave about it, you can write a review detailing what you liked about the restaurant. We think of the new "Like" feature to be the stars, and the comments to be the review.

Yet as we all know, there's no room for negative reviews on Facebook - there is no dislike button, and there likely never will be. Even in the preliminary announcements about the new emoji reactions feature, Zuckerberg has repeatedly made clear that "dislike" is not a Facebook-worthy emotion: "We didn’t want to just build a Dislike button because we don’t want to turn Facebook into a forum where people are voting up or down on people’s posts. That doesn’t seem like the kind of community we want to create."

Thanks to the new buttons, you can be angry, excited, or in love with other people's content, but the one thing you can't do is disapprove of its existence. Championing positivity is all well and good, but Zuckerberg's love of the "like" has more to do with his users' psychology than it does a desire to make the world a happier place. Negative feedback drives users away, and thumbs-down discourages posting. A "dislike" button could slow the never-ending stream of News Feed content down to a trickle - and that, after all, is Facebook's worst nightmare. 

Barbara Speed is a technology and digital culture writer at the New Statesman and a staff writer at CityMetric.