Elise Andrew: "There is a lot of pseudo-science and nonsense out there on the internet"

The founder of the hugely popular "I Fucking Love Science" Facebook group talks to Nicky Woolf.

Elise Andrew, 23, from Suffolk, graduated with a degree in biology from the University of Sheffield this year. Nine months ago she founded the Facebook page “I Fucking Love Science”, which last week passed two million “likes” on the social networking site and is still climbing. Her other three pages, “Earth Story”, “Evolution” and “The Universe” boast almost a further million "likes" between them.

Her posts are usually either amazing new photographs, news of new discoveries or theories or light-hearted re-posts of science-related cartoons or humour, or, occasionally, posts debunking what she describes as “pseudo-science”. Because of her incredible global audience, she is one of science's most potent advocates.

Here's my interview with Elise:

You've just passed two million “likes” - that's a greater reach than most big media organisations. How does it feel?
It's overwhelming. It's very overwhelming. I don't know how much you know about how it started, but I was just bored and interested; I never anticipated getting even a hundred, a thousand – two million is very scary!

Does it feel pressured?
It is, obviously. I haven't got any media or journalism training, [and] it is a lot of responsibility; if I show something inaccurate or wrong, it goes out to two million people. There is a lot of pressure involved. I live in fear of making a typo.

Has anything ever gone wrong?
I've never shown things that were inaccurate. Somebody tried to troll Reddit and faked a Neil Degrasse Tyson quote, and I shared it not realising it was a fake. With quotes it's much more difficult to track; it's something that happened to go online, and it's difficult to keep track of who said what and when. I'm using quotes less now.

Where do most of your posts come from? Do you use Reddit?
I don't actually use Reddit myself – but a lot of my fans do, and they post on the wall. A lot of it is news, and that comes from various different news sites. We get a lot of stuff posted on the wall, and I create a lot myself.

You recently said that your "this week in science" feature was your most shared.
Yeah. It got a mention on [popular American comedy podcast] the Joe Rogan Experience; and Richard Dawkins' website reposted it.

How did that feel?
Good! Really good, actually. The person who mentioned it on the Joe Rogan experience, [neuroscientest and science journalist Cara Santa Maria] is a hero of mine, so that was very exciting.

How did the idea come up?
I used to post all this stuff to my personal page, one day a friend of mine said “you're clogging up my news feed, you should make a page” – and I got a thousand "likes" in the first day.

Why do you think it has been so successful? Does the name have something to do with it?
I think the name is a big part of it. The nice thing about the name is that you can't ignore it, you have to go and look. A lot of people view science as dull or boring, and I think the stance we take, using humour, not taking ourselves too seriously... I think people enjoy that. I think it's quite refreshing.

How much time does it take to run the page?
It is a lot of time. It is kind of an obsession, to be honest, and I'm lucky that I work in social media and I got my job through [running the page], so they don't mind me doing it at work. It's hard to put a number of hours on it, because it's kind of constant in the background. But: a lot.

Where next?
We're looking at making a website at the moment; somewhere I can post longer articles. It's not that you don't have space on Facebook, but I think I'd lose people's attention. Hmm. People have been asking about merchandise for months and months, but I'm wary about it. Then there's the Science Channel thing. There's lots of things people want for the page, but at the moment it's something I do for fun. I don't want it to change direction too much, I don't want it to become something different. I think it's fun, and I think people learn along the way, because they enjoy it.

Has the site led to other things?
We're in the middle of talking to the Science Channel about a deal, that's very exciting. Not anything huge; a nine-month thing. Short educational videos, only online, testing the waters. Then maybe it will develop into more in the future. I got my job... I work for LabX Media doing their social media, and a whole bunch of pages for them, I got that job because of this page.

Do you feel you are a representative for good science, against bad?
It is difficult, because we get a lot of nonsense posted on our wall. All this stuff about about when the world's going to end, or that we are going into some "photonic belt"... I do feel the need to respond to that. I try to let it go, but after the fiftieth message it becomes very frustrating. I'm trying not to, because it's good not to give these people a platform... but there are times when it becomes very frustrating.

Like the picture you ridiculed the other day of the supposed planetary alignment over the pyramids?
Yes. People were posting it to my wall fifty million times a day. It is frustrating. There is a lot of pseudo-science and nonsense out there on the internet, and everyone feels the need to send it to me. And I'm sitting there thinking: it isn't real! Stop it!

Are you in a good position to debunk this sort of thing?
Yes. [Newspapers like] the Guardian are too, but the thing about social media is the virality; that kind of reach is incredible. But a lot of pseudo-science spreads online too. All the stuff about the Mayans: that spread online. Often, some people dress something up to make it sound scientific, use scientific words, call themselves doctor something-or-other, and then you look them up, and they're trying to make it sound like something it's not. There's this entire field that's adding the word “quantum” to everything. It doesn't even make sense in that context. The latest thing is people talking about the "photonic belt" that the earth is apparently going to pass through – it doesn't mean anything, but it sounds like science – "photons" – so people take it seriously.

Do you want to be debunking pseudo-science more?
I want to, but I think that's not as much fun. And it gives them a platform that they don't deserve. For example, I would love to spend all day talking about how idiotic creationism is; the idea that the world was created six thousand years ago, but people don't want to hear about it every day.

Do you get abuse?
We get a lot of commenting, there are flame-wars under the threads; we've had individuals commenting, but no group attacks. I think they expect to be called idiotic. If you're going to believe crazy things, people are going to laugh at you.


Elise Andrew's most recent "this week in science" feature. Photo: the “I Fucking Love Science” Facebook group

Nicky Woolf is a writer for the Guardian based in the US. He tweets @NickyWoolf.

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Why I’m sick of fake theorists lamenting the “millennial problem”

Wise Thinkers lament smartphones, social media, and self-entitlement – ignoring how badly off this generation is thanks to its predecessors.

There is a certain sort of Wise Thinker who loves nothing more than to offer advice on the “problem” of “millennials”. Oh, Wise Thinker, where has this mysterious generation of lazy, entitled narcissists come from, and how am I supposed to deal with the ones who keep showing up in my office?

The answer, we’re told, is a massive failure in parenting that started in the 1980s – suddenly children were told they were special, that they could do anything they wanted to. Worse, they were shown they didn’t have to work for it – they were given participation medals just for showing up, and any time they did badly at school, they didn’t need to improve; their parents just complained to get them better marks!

No evidence that any of this is substantially true (or caused the claimed effects) need be offered: that can be left as an exercise to the reader’s own preconceptions.

(They’ve given out participation medals in the modern Olympics since it started in 1896, by the way. No one ever seems to mention that.)

A particularly refined example of this sort of thing has been doing the rounds of social media recently – a video clip in which motivational speaker and TED talkist Simon Sinek rehearses the familiar lines but then makes a rather bolder claim: millennials are losing the capacity for joy (and some of them are even killing themselves), and it’s all because of mobile phones.

Their use of mobile phones and social media is addictive, Sinek says, in exactly the same way as drugs and alcohol. He refers to the brain chemical dopamine, which immediately turns his every utterance into rigorous neuroscience – regardless of the quantity and quality of the evidence available to support it.

That every millennial is suffering from this terrible addiction is taken as read, as much as everyone who’s ever had a glass of wine is a raging alcoholic. Non-millennials, we all know, completely eschew the mobile phone and have never been seen on Facebook.

But this is only part of the broader millennial addiction to instant gratification – same-day delivery, movies-on-demand, even getting a date is now as simple as swiping right, as anyone who’s never actually tried online dating will surely agree!

It seems all millennials can have everything they want, whenever they want it, so they will never learn the hard lessons that the Wise Thinkers learned in the old times: how to be patient, how to have self-restraint, how to work hard for something.

This can surely be the first time in history in which the old have considered the young to be impatient and lazy.

Worst-case scenario? Sinek points to a rise in depression and suicide, and lets us draw arbitrary lines as we please. His best-case scenario: the millennial will never learn how to find joy, unless, apparently, their benevolent employer helps them with such innovative solutions as banning phones in meetings. Sure.

There is of course nothing wrong with some scepticism towards new technology and the effect it can have on the fragile human mind. If only we had heeded the scientist Conrad Gessner’s dire warning of a powerful new invention that would overwhelm, confuse and ultimately harm us with its unstoppable flood of information. That invention? The book. Gessner lived through the invention of the printing press in the sixteenth century. History doesn’t record whether or not he wore stupid glasses.

But maybe Sinek is right – maybe only by abandoning the embrace of Siri will you know true love, millennials, some of you who are actually in your mid-thirties these days and have probably already started tutting at those younger than you who never learned “real” patience by sending texts on a Nokia 3310.

It must be a lot of fun, theorising about the possible origins of the “millennial problem”, and coming up with brilliant outside-the-box solutions to it. Weird, though, that all these Wise Thinkers never seem to talk about how many millennials started their careers in the midst (or the aftermath) of an uncertain job market caused by the 2008 financial crisis. Or how many of them had to start their careers with unpaid internships. Or, more fundamentally, that they’re the first generation for decades to earn lower wages than their predecessors.

Perhaps, for some strange reason, managers so supposedly desperate to understand millennial employees are not quite as interested in paying motivational speakers to tell them about things like that.