Elise Andrew: "There is a lot of pseudo-science and nonsense out there on the internet"

The founder of the hugely popular "I Fucking Love Science" Facebook group talks to Nicky Woolf.

Elise Andrew, 23, from Suffolk, graduated with a degree in biology from the University of Sheffield this year. Nine months ago she founded the Facebook page “I Fucking Love Science”, which last week passed two million “likes” on the social networking site and is still climbing. Her other three pages, “Earth Story”, “Evolution” and “The Universe” boast almost a further million "likes" between them.

Her posts are usually either amazing new photographs, news of new discoveries or theories or light-hearted re-posts of science-related cartoons or humour, or, occasionally, posts debunking what she describes as “pseudo-science”. Because of her incredible global audience, she is one of science's most potent advocates.

Here's my interview with Elise:

You've just passed two million “likes” - that's a greater reach than most big media organisations. How does it feel?
It's overwhelming. It's very overwhelming. I don't know how much you know about how it started, but I was just bored and interested; I never anticipated getting even a hundred, a thousand – two million is very scary!

Does it feel pressured?
It is, obviously. I haven't got any media or journalism training, [and] it is a lot of responsibility; if I show something inaccurate or wrong, it goes out to two million people. There is a lot of pressure involved. I live in fear of making a typo.

Has anything ever gone wrong?
I've never shown things that were inaccurate. Somebody tried to troll Reddit and faked a Neil Degrasse Tyson quote, and I shared it not realising it was a fake. With quotes it's much more difficult to track; it's something that happened to go online, and it's difficult to keep track of who said what and when. I'm using quotes less now.

Where do most of your posts come from? Do you use Reddit?
I don't actually use Reddit myself – but a lot of my fans do, and they post on the wall. A lot of it is news, and that comes from various different news sites. We get a lot of stuff posted on the wall, and I create a lot myself.

You recently said that your "this week in science" feature was your most shared.
Yeah. It got a mention on [popular American comedy podcast] the Joe Rogan Experience; and Richard Dawkins' website reposted it.

How did that feel?
Good! Really good, actually. The person who mentioned it on the Joe Rogan experience, [neuroscientest and science journalist Cara Santa Maria] is a hero of mine, so that was very exciting.

How did the idea come up?
I used to post all this stuff to my personal page, one day a friend of mine said “you're clogging up my news feed, you should make a page” – and I got a thousand "likes" in the first day.

Why do you think it has been so successful? Does the name have something to do with it?
I think the name is a big part of it. The nice thing about the name is that you can't ignore it, you have to go and look. A lot of people view science as dull or boring, and I think the stance we take, using humour, not taking ourselves too seriously... I think people enjoy that. I think it's quite refreshing.

How much time does it take to run the page?
It is a lot of time. It is kind of an obsession, to be honest, and I'm lucky that I work in social media and I got my job through [running the page], so they don't mind me doing it at work. It's hard to put a number of hours on it, because it's kind of constant in the background. But: a lot.

Where next?
We're looking at making a website at the moment; somewhere I can post longer articles. It's not that you don't have space on Facebook, but I think I'd lose people's attention. Hmm. People have been asking about merchandise for months and months, but I'm wary about it. Then there's the Science Channel thing. There's lots of things people want for the page, but at the moment it's something I do for fun. I don't want it to change direction too much, I don't want it to become something different. I think it's fun, and I think people learn along the way, because they enjoy it.

Has the site led to other things?
We're in the middle of talking to the Science Channel about a deal, that's very exciting. Not anything huge; a nine-month thing. Short educational videos, only online, testing the waters. Then maybe it will develop into more in the future. I got my job... I work for LabX Media doing their social media, and a whole bunch of pages for them, I got that job because of this page.

Do you feel you are a representative for good science, against bad?
It is difficult, because we get a lot of nonsense posted on our wall. All this stuff about about when the world's going to end, or that we are going into some "photonic belt"... I do feel the need to respond to that. I try to let it go, but after the fiftieth message it becomes very frustrating. I'm trying not to, because it's good not to give these people a platform... but there are times when it becomes very frustrating.

Like the picture you ridiculed the other day of the supposed planetary alignment over the pyramids?
Yes. People were posting it to my wall fifty million times a day. It is frustrating. There is a lot of pseudo-science and nonsense out there on the internet, and everyone feels the need to send it to me. And I'm sitting there thinking: it isn't real! Stop it!

Are you in a good position to debunk this sort of thing?
Yes. [Newspapers like] the Guardian are too, but the thing about social media is the virality; that kind of reach is incredible. But a lot of pseudo-science spreads online too. All the stuff about the Mayans: that spread online. Often, some people dress something up to make it sound scientific, use scientific words, call themselves doctor something-or-other, and then you look them up, and they're trying to make it sound like something it's not. There's this entire field that's adding the word “quantum” to everything. It doesn't even make sense in that context. The latest thing is people talking about the "photonic belt" that the earth is apparently going to pass through – it doesn't mean anything, but it sounds like science – "photons" – so people take it seriously.

Do you want to be debunking pseudo-science more?
I want to, but I think that's not as much fun. And it gives them a platform that they don't deserve. For example, I would love to spend all day talking about how idiotic creationism is; the idea that the world was created six thousand years ago, but people don't want to hear about it every day.

Do you get abuse?
We get a lot of commenting, there are flame-wars under the threads; we've had individuals commenting, but no group attacks. I think they expect to be called idiotic. If you're going to believe crazy things, people are going to laugh at you.


Elise Andrew's most recent "this week in science" feature. Photo: the “I Fucking Love Science” Facebook group

Nicky Woolf is reporting for the New Statesman from the US. He tweets @NickyWoolf.

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“Socialism with an iPad” isn't as ludicrous as it sounds

Technology is changing the labour market faster than ever before. John McDonnell argues that it's the state's responsibility to make sure the outcome is fair for everyone. 

The speech shadow chancellor John McDonnell gave at Imperial College earlier today started fine. As my colleague George Eaton points out, McDonnell was valiantly attempting to reframe the economic debate – to show how investment, especially in technology research and infrastructure, could reinvigorate the economy in ways austerity can’t. 

But then he got to the last line. “It’s socialism,” he summed up, “but socialism with an iPad.”

The clunky slogan sailed a thousand The Thick of it references (Bat People and App Britain featured prominently), and its use as a soundbite across the media made McDonnell’s argument look out-of-touch and embarrassing. But in the context of his argument, the line isn’t as nonsensical as it sounds.

Buried in the speech were a number of important arguments about how we let technological advancement come about. It’s lazy to assume that technology is inherently democratic, and will necessarily bring about a fairer society – as things stand, it’s deepy embedded in capitalism. But it's also changing the labour market faster than ever before: automation and robotics will soon mean that most tasks can be carried out  by machine, making those who control those machines vastly more powerful than those who don’t. 

In his speech, McDonnell pointed out that automation will replace low-paid workers first:

Technological advance is forcing the pace of change. Bank of England research suggests that 15 million jobs could be at risk of automation over the next decade or so. And those most at risk from automation are the lowest-paid.

He added that technological advances, and the changes they’ll make to the labour market, must be managed by the state so that workers don't lose out. Technology contributes to the wealth gap, and could well make it worse, unless, as McDonnell says, the government “understands and accepts the strategic role it has to play in our new economy”. This sounds woolly, but it's an important point - Tory policy on issues like tax or the the Transatlantic Trade Partnership (TTIP) has been remarkably hands-off in ceding power to large corporations. 

McDonnell implied that a large and involved state is crucial in a globalised, technological world, to ensure that workers' rights don't fall through the cracks and inequalities don't widen. A large welfare state would help cushion workers in a changing economy -  tax credits, as McDonnell explained earlier, can help make up for low wages in small, start-up businesses. 

Corporations have a poor record of improving working life and helping out those unable to work, or whose skills become redundant. These safeguards will become ever-more important as technology changes the labour market forever. And it’s here, McDonnell argued, that a bit of socialism will be needed. Even if it's carrying an iPad. 

Barbara Speed is a technology and digital culture writer at the New Statesman and a staff writer at CityMetric.