Elise Andrew: "There is a lot of pseudo-science and nonsense out there on the internet"

The founder of the hugely popular "I Fucking Love Science" Facebook group talks to Nicky Woolf.

Elise Andrew, 23, from Suffolk, graduated with a degree in biology from the University of Sheffield this year. Nine months ago she founded the Facebook page “I Fucking Love Science”, which last week passed two million “likes” on the social networking site and is still climbing. Her other three pages, “Earth Story”, “Evolution” and “The Universe” boast almost a further million "likes" between them.

Her posts are usually either amazing new photographs, news of new discoveries or theories or light-hearted re-posts of science-related cartoons or humour, or, occasionally, posts debunking what she describes as “pseudo-science”. Because of her incredible global audience, she is one of science's most potent advocates.

Here's my interview with Elise:

You've just passed two million “likes” - that's a greater reach than most big media organisations. How does it feel?
It's overwhelming. It's very overwhelming. I don't know how much you know about how it started, but I was just bored and interested; I never anticipated getting even a hundred, a thousand – two million is very scary!

Does it feel pressured?
It is, obviously. I haven't got any media or journalism training, [and] it is a lot of responsibility; if I show something inaccurate or wrong, it goes out to two million people. There is a lot of pressure involved. I live in fear of making a typo.

Has anything ever gone wrong?
I've never shown things that were inaccurate. Somebody tried to troll Reddit and faked a Neil Degrasse Tyson quote, and I shared it not realising it was a fake. With quotes it's much more difficult to track; it's something that happened to go online, and it's difficult to keep track of who said what and when. I'm using quotes less now.

Where do most of your posts come from? Do you use Reddit?
I don't actually use Reddit myself – but a lot of my fans do, and they post on the wall. A lot of it is news, and that comes from various different news sites. We get a lot of stuff posted on the wall, and I create a lot myself.

You recently said that your "this week in science" feature was your most shared.
Yeah. It got a mention on [popular American comedy podcast] the Joe Rogan Experience; and Richard Dawkins' website reposted it.

How did that feel?
Good! Really good, actually. The person who mentioned it on the Joe Rogan experience, [neuroscientest and science journalist Cara Santa Maria] is a hero of mine, so that was very exciting.

How did the idea come up?
I used to post all this stuff to my personal page, one day a friend of mine said “you're clogging up my news feed, you should make a page” – and I got a thousand "likes" in the first day.

Why do you think it has been so successful? Does the name have something to do with it?
I think the name is a big part of it. The nice thing about the name is that you can't ignore it, you have to go and look. A lot of people view science as dull or boring, and I think the stance we take, using humour, not taking ourselves too seriously... I think people enjoy that. I think it's quite refreshing.

How much time does it take to run the page?
It is a lot of time. It is kind of an obsession, to be honest, and I'm lucky that I work in social media and I got my job through [running the page], so they don't mind me doing it at work. It's hard to put a number of hours on it, because it's kind of constant in the background. But: a lot.

Where next?
We're looking at making a website at the moment; somewhere I can post longer articles. It's not that you don't have space on Facebook, but I think I'd lose people's attention. Hmm. People have been asking about merchandise for months and months, but I'm wary about it. Then there's the Science Channel thing. There's lots of things people want for the page, but at the moment it's something I do for fun. I don't want it to change direction too much, I don't want it to become something different. I think it's fun, and I think people learn along the way, because they enjoy it.

Has the site led to other things?
We're in the middle of talking to the Science Channel about a deal, that's very exciting. Not anything huge; a nine-month thing. Short educational videos, only online, testing the waters. Then maybe it will develop into more in the future. I got my job... I work for LabX Media doing their social media, and a whole bunch of pages for them, I got that job because of this page.

Do you feel you are a representative for good science, against bad?
It is difficult, because we get a lot of nonsense posted on our wall. All this stuff about about when the world's going to end, or that we are going into some "photonic belt"... I do feel the need to respond to that. I try to let it go, but after the fiftieth message it becomes very frustrating. I'm trying not to, because it's good not to give these people a platform... but there are times when it becomes very frustrating.

Like the picture you ridiculed the other day of the supposed planetary alignment over the pyramids?
Yes. People were posting it to my wall fifty million times a day. It is frustrating. There is a lot of pseudo-science and nonsense out there on the internet, and everyone feels the need to send it to me. And I'm sitting there thinking: it isn't real! Stop it!

Are you in a good position to debunk this sort of thing?
Yes. [Newspapers like] the Guardian are too, but the thing about social media is the virality; that kind of reach is incredible. But a lot of pseudo-science spreads online too. All the stuff about the Mayans: that spread online. Often, some people dress something up to make it sound scientific, use scientific words, call themselves doctor something-or-other, and then you look them up, and they're trying to make it sound like something it's not. There's this entire field that's adding the word “quantum” to everything. It doesn't even make sense in that context. The latest thing is people talking about the "photonic belt" that the earth is apparently going to pass through – it doesn't mean anything, but it sounds like science – "photons" – so people take it seriously.

Do you want to be debunking pseudo-science more?
I want to, but I think that's not as much fun. And it gives them a platform that they don't deserve. For example, I would love to spend all day talking about how idiotic creationism is; the idea that the world was created six thousand years ago, but people don't want to hear about it every day.

Do you get abuse?
We get a lot of commenting, there are flame-wars under the threads; we've had individuals commenting, but no group attacks. I think they expect to be called idiotic. If you're going to believe crazy things, people are going to laugh at you.


Elise Andrew's most recent "this week in science" feature. Photo: the “I Fucking Love Science” Facebook group

Nicky Woolf is a writer for the Guardian based in the US. He tweets @NickyWoolf.

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Why are online jokes funnier without punctuation and capital letters?

Academics and social media users weigh in on Twitter’s most unexplained phenomenon. 

The first person to notice it did so in 2010. “Sometimes I think a twitter joke is funnier if you omit punctuation,” tweeted @zacharylittle on 2 April. He was a pioneer. It took two years for anyone else to express the same thought, but they did so in droves. “I like not using punctuation like commas on twitter because its somehow funnier lol,” said @chxrliesheen, sans apostrophe. “I never use punctuation on twitter and tumblr I just think its funnier ok,” exclaimed @julieamarch. From then until now, people have been constantly questioning the phenomenon, but there are still no answers.

Why exactly are Twitter jokes funnier when they have grammatical errors, discard punctuation, lack capital letters, or are misspelled?

“There is a frisson, or sense of pleasure, from playfulness in language,” Dr Deborah Tannen, a professor of linguistics at Georgetown University, tells me over email – in which she demonstrates some of this playfulness herself. “writing wihtout caps, proper punctation, and leaving misspellings uncorrected also feels like private communication, like whispered kjokes, and therefore has the same potential thrill.”

Dr Hugh Rabagliati, a Chancellor's Fellow at the School of Philosophy, Psychology, and Language Sciences at the University of Edinburgh, warns me that most of his knowledge on the subject comes from “spending too much time on Twitter, rather than any obvious academic work”. It is true that research into the area is lacking – books about “internet language” get outdated quickly, and seem to focus on email and chatrooms, rather than more modern social media. “The misspellings [on Twitter] are often beautifully calibrated, like a very subtle malapropism, and the grammar errors are designed to make familiar material feel out of kilter,” he says.

Sometimes humour is found when grandiose sentiments are contrasted with train-wreck grammar, he argues, whereas other times the language can be exclusionary and people share it to prove they “get” the joke.

Perhaps the most famous Twitter user who has mastered the technique of the misspelled tweet is Jonathan Sun. Sun has gained 168,000 followers posing as an “aliebn confuesed abot humamn lamgauge”, and is part of what is known as “weird Twitter”, a subset of the site where humour is surreal and often bolstered by misspellings, a lack of punctuation, and grammatical errors. But while “weird Twitter” takes it to the extreme, many other arguably “normal” Twitter users will uncap the start of their Tweets or the word “I”.

“i’m not really sure why but i’ve been going out of my way to un-cap for ages,” one anonymous Twitter user told me via a direct message on the site. “i recognise that it is a stupid waste of time, ive had partners mock me for it.” Possibly, they theorise, they do this because they used to edit copy as part of their job. “it could be a reaction to that, to be completely armchair psychology about it.”

Naomi Baron, a professor of linguistics at American University and author of Words Onscreen: The Fate of Reading in a Digital World reinforces this point. She argues that language users are always looking for ways to distinguish their voices and express emotion. “A bevy of authors – from the poet e.e. cummings to social media scholar danah boyd – have further personalised their identity by eschewing the normal capitalisations in their names,” she says. “When it comes to social networking sites such as Twitter, lack of capital letters lends a tone of informality that makes the messages feel more speech-like.”

It’s hard to admit that you’re deliberately making mistakes in order to look offhand, as you are essentially revealing you try-very-hard-to-look-like-you’re-not-trying-at-all. But Rebecca Reid, a 25-year-old journalist, admits this is why she used to uncap her tweets. “Honestly I literally thought it made me look cooler,” she says. “I saw my sister doing it, and she's a couple of years younger and very trendy, so I thought it was just what we were doing. So I copied her. This is so tragic from me. And after a while I realised that it wasn't making me seem edgy, it was making it seem like the shift button on my key board was broken.”

It is true that informality is important in written messages, as a 2015 study revealed that ending text messages with a full stop was perceived to be insincere, most likely because it is seen as a sign of aggression. Twitter jokes that are written similarly formally – with full stops and capital letters – might also seem insincere, or be less inviting or inclusive than those with deliberate mistakes, run-on sentences, or five-too-many exclamation marks.

“There's also a phenomenon that linguists have only started discussing in the last decade, called ‘Eggcorns’,” says Rabagliati. “Here the speaker has learned a misanalysed locution. The phenomenon is named from the case of a woman who had, all her life, misheard the word acorn as ‘eggcorn’. ‘To all intensive purposes’ is a similar error. These mistakes play on our fear that our knowledge of language might not be as robust as we want to believe – think about all those words that you've read, but never heard aloud. Plus, the errors are fun because they demand some backwards reasoning to reconstruct.” 

More academic research is needed for a final answer on the phenomenon, but one thing is certain. If uncapitalising things on Twitter is cool, writing an 800-word article about it certainly isn't. 

Amelia Tait is a technology and digital culture writer at the New Statesman.