Elise Andrew: "There is a lot of pseudo-science and nonsense out there on the internet"

The founder of the hugely popular "I Fucking Love Science" Facebook group talks to Nicky Woolf.

Elise Andrew, 23, from Suffolk, graduated with a degree in biology from the University of Sheffield this year. Nine months ago she founded the Facebook page “I Fucking Love Science”, which last week passed two million “likes” on the social networking site and is still climbing. Her other three pages, “Earth Story”, “Evolution” and “The Universe” boast almost a further million "likes" between them.

Her posts are usually either amazing new photographs, news of new discoveries or theories or light-hearted re-posts of science-related cartoons or humour, or, occasionally, posts debunking what she describes as “pseudo-science”. Because of her incredible global audience, she is one of science's most potent advocates.

Here's my interview with Elise:

You've just passed two million “likes” - that's a greater reach than most big media organisations. How does it feel?
It's overwhelming. It's very overwhelming. I don't know how much you know about how it started, but I was just bored and interested; I never anticipated getting even a hundred, a thousand – two million is very scary!

Does it feel pressured?
It is, obviously. I haven't got any media or journalism training, [and] it is a lot of responsibility; if I show something inaccurate or wrong, it goes out to two million people. There is a lot of pressure involved. I live in fear of making a typo.

Has anything ever gone wrong?
I've never shown things that were inaccurate. Somebody tried to troll Reddit and faked a Neil Degrasse Tyson quote, and I shared it not realising it was a fake. With quotes it's much more difficult to track; it's something that happened to go online, and it's difficult to keep track of who said what and when. I'm using quotes less now.

Where do most of your posts come from? Do you use Reddit?
I don't actually use Reddit myself – but a lot of my fans do, and they post on the wall. A lot of it is news, and that comes from various different news sites. We get a lot of stuff posted on the wall, and I create a lot myself.

You recently said that your "this week in science" feature was your most shared.
Yeah. It got a mention on [popular American comedy podcast] the Joe Rogan Experience; and Richard Dawkins' website reposted it.

How did that feel?
Good! Really good, actually. The person who mentioned it on the Joe Rogan experience, [neuroscientest and science journalist Cara Santa Maria] is a hero of mine, so that was very exciting.

How did the idea come up?
I used to post all this stuff to my personal page, one day a friend of mine said “you're clogging up my news feed, you should make a page” – and I got a thousand "likes" in the first day.

Why do you think it has been so successful? Does the name have something to do with it?
I think the name is a big part of it. The nice thing about the name is that you can't ignore it, you have to go and look. A lot of people view science as dull or boring, and I think the stance we take, using humour, not taking ourselves too seriously... I think people enjoy that. I think it's quite refreshing.

How much time does it take to run the page?
It is a lot of time. It is kind of an obsession, to be honest, and I'm lucky that I work in social media and I got my job through [running the page], so they don't mind me doing it at work. It's hard to put a number of hours on it, because it's kind of constant in the background. But: a lot.

Where next?
We're looking at making a website at the moment; somewhere I can post longer articles. It's not that you don't have space on Facebook, but I think I'd lose people's attention. Hmm. People have been asking about merchandise for months and months, but I'm wary about it. Then there's the Science Channel thing. There's lots of things people want for the page, but at the moment it's something I do for fun. I don't want it to change direction too much, I don't want it to become something different. I think it's fun, and I think people learn along the way, because they enjoy it.

Has the site led to other things?
We're in the middle of talking to the Science Channel about a deal, that's very exciting. Not anything huge; a nine-month thing. Short educational videos, only online, testing the waters. Then maybe it will develop into more in the future. I got my job... I work for LabX Media doing their social media, and a whole bunch of pages for them, I got that job because of this page.

Do you feel you are a representative for good science, against bad?
It is difficult, because we get a lot of nonsense posted on our wall. All this stuff about about when the world's going to end, or that we are going into some "photonic belt"... I do feel the need to respond to that. I try to let it go, but after the fiftieth message it becomes very frustrating. I'm trying not to, because it's good not to give these people a platform... but there are times when it becomes very frustrating.

Like the picture you ridiculed the other day of the supposed planetary alignment over the pyramids?
Yes. People were posting it to my wall fifty million times a day. It is frustrating. There is a lot of pseudo-science and nonsense out there on the internet, and everyone feels the need to send it to me. And I'm sitting there thinking: it isn't real! Stop it!

Are you in a good position to debunk this sort of thing?
Yes. [Newspapers like] the Guardian are too, but the thing about social media is the virality; that kind of reach is incredible. But a lot of pseudo-science spreads online too. All the stuff about the Mayans: that spread online. Often, some people dress something up to make it sound scientific, use scientific words, call themselves doctor something-or-other, and then you look them up, and they're trying to make it sound like something it's not. There's this entire field that's adding the word “quantum” to everything. It doesn't even make sense in that context. The latest thing is people talking about the "photonic belt" that the earth is apparently going to pass through – it doesn't mean anything, but it sounds like science – "photons" – so people take it seriously.

Do you want to be debunking pseudo-science more?
I want to, but I think that's not as much fun. And it gives them a platform that they don't deserve. For example, I would love to spend all day talking about how idiotic creationism is; the idea that the world was created six thousand years ago, but people don't want to hear about it every day.

Do you get abuse?
We get a lot of commenting, there are flame-wars under the threads; we've had individuals commenting, but no group attacks. I think they expect to be called idiotic. If you're going to believe crazy things, people are going to laugh at you.


Elise Andrew's most recent "this week in science" feature. Photo: the “I Fucking Love Science” Facebook group

Nicky Woolf is a writer for the Guardian based in the US. He tweets @NickyWoolf.

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New Times: David Runciman on networks and the digital revolution

The digital revolution has had two profound effects on how power is distributed – both of which squeeze the state's power.

Left-wing political parties exist to use the power of the state to rectify unjust distributions of power in society. What has gone wrong with this project? First, the political parties bit. Established parties everywhere are struggling to seem relevant to most people’s everyday concerns: they look increasingly like the tired relics of a more hierarchical age. The exception, of course, is the current Labour Party, which has opened itself up to become the biggest mass-membership party in Europe. But the trade-off has been to move away from seeing the acquisition of power as its primary purpose. These days parties can only really draw people in by offering to be vehicles for the expression of political resentment and disenchantment. But that is no way to rectify the causes of their resentment; neglecting the challenge of power usually ends up making things worse.

However, this is just a symptom of the wider problem, which is the changing nature of power. Technology lies at the heart of it. The digital revolution has had two profound effects on how power is distributed. First, it has empowered individuals, by providing them with unprecedented access to information, tools of communication and the means of expression. This is power exercised as choice: we all now have multiple ways of registering our likes and dislikes that never existed before.

Second, the digital revolution has empowered networks, creating vast new webs that span the globe. Some of them, such as Facebook, are close to being monopolies. We end up joining the networks that other people have joined, because that’s where the action is. This gives a small number of networks an awful lot of power.

Both of these developments are deeply problematic for the power of the state. The proliferation of choice makes citizens much harder to satisfy. Many of us have got used to micromanaging our lives in ways that leaves government looking flat-footed and unresponsive, no matter how hard it tries. At the same time, states face global networks that they have no idea how to control. International finance is one of these: money is information and information now has too many different ways to flow. States are getting squeezed.

The paradox is that the same forces that are squeezing the state are also giving impetus to left-wing politics. There are huge imbalances of power being created in networked societies. The monopolists are hoovering up money and influence. Personal connections count for more than ever, now that networked connections have become ubiquitous. Education is turning into a way of pulling up the drawbridge rather than moving up the ladder. One temptation for the left is to assume that the evidence of injustice will sooner or later outweigh the disabling effects of these social forces on the state. That is part of the Corbyn gamble: hang around until people are sufficiently pissed off to start demanding social-democratic solutions to their problems.

I don’t think this is going to happen. There is nothing to suggest that popular dissatisfaction will find its way back to the state as its best outlet. It will be channelled through the networks that are making the life of the state increasingly difficult.

The other temptation is to think that the left can achieve its goals by bypassing conventional social democracy and channelling its own ambitions into network politics. This is the other side of the Corbyn gamble, or at least the view of some of the people who have attached themselves to him: a new politics is coming that uses digital technology to mobilise fleet-footed networks of activists who can generate change without going through the cumbersome and time-consuming process of winning general elections. That also looks pretty wishful to me. These networks are just another vehicle for expressing personal preferences. They don’t have any means of changing the preferences of people who think differently. You need to win power to do that.

The state’s power is being squeezed by networks of empowered individuals, but these networks don’t have the kind of power necessary to do the redistributive work of the state. What is the left to do? It needs to try to find value in the fact that the state is not just another network. The right does this instinctively, by talking up the state’s security functions and championing ideas of sovereignty and national identity. But that does nothing to address the deleterious effects of living in a modern networked society, where we are swamped by personal choice but impotent in the face of corporate and financial power.

Rather than trying to harness the power of networks, the left should stand up for people against the dehumanising power of Big Data. The state isn’t Google and should not try to pretend to be. We don’t need more choice. We don’t need more efficiency of the kind that digital technology is endlessly supplying. We need protection from the mindless bureaucratic demands of the new machine age: the relentless pursuit of information, regardless of the human cost. There are limits to what the state can do but it retains some real power. It still employs real human beings; it educates them and provides them with welfare. It should do what is in its power to make the work tolerable and the education meaningful, to provide welfare in ways that don’t leave people at the mercy of faceless systems. The left needs to humanise the state.

At the moment, too much energy is being spent trying to humanise the party. We are told that people are tired of robotic, careerist politicians; they want unspun versions of people like themselves. But robotic politicians aren’t the problem; the coming age of robots is. While the party tries to feel more comfortable with itself, the effects of a networked society are running rampant. Acquiring the power of the state is still the best way to fight back. It doesn’t matter if that has to be done in an ugly, mechanised, artificial way, by careerist politicians with whom we wouldn’t choose to spend our personal time. Better an ugly, artificial politics than an ugly, artificial world. 

David Runciman is a professor of politics and the head of the department of politics and international studies at Cambridge

This article is part of a New Times collection of the future of the left. Read the other pieces here.


This article first appeared in the 22 September 2016 issue of the New Statesman, The New Times