Doing science the Wonga way

The model used by the payday loans company might finally make science work for everyone. Could we be about to enter the age of Wonga science?

Occasionally a corporate entity tries to get science done its way. Google, for instance, sponsors various researchers to find out whether their worthy, planet-improving idea can work. But what would we get if the payday loans company Wonga.com sponsored science?

It’s not an idle question. Just recently, up in committee room 17 of the House of Commons, Chi Onwurah, Labour’s science minister, gathered academics and asked for thoughts on the public role of science and how we should fund it. The responses weren’t terribly conclusive or enlightening. But one interesting thing came up – the origins of Wonga.

Wonga’s eye-watering prices (borrowing £400 for 28 days will cost you £117.48, for example) have been the subject of questions downstairs in the Commons and the Lords. Stella Creasy MP is trying to get the Financial Services Authority to cap the rate of interest a company can charge. She is supported in the other chamber by the future archbishop of Canterbury, who has called Wonga’s business model “morally wrong”.

Apparently the algorithm behind Wonga.com was originally developed to detect banking fraud. The subtext in Onwurah’s meeting was clear – Wonga is an evil application of perfectly good algorithms, and if someone had said those algorithms could lead to Wonga questions would have been asked of those funding their development. Especially, perhaps, if Onwurah were in charge. When Wonga ploughed £24m into Newcastle Football Club in exchange for on-shirt advertising, Onwurah, MP for Newcastle Central, expressed outrage. She called Wonga a source of “debt and misery”.

There are two reasons to take issue with this. First, many people are clearly happy to pay hundreds of pounds for a short-term loan. Wonga’s reported customer satisfaction is above Apple’s and far above that recorded by any of the high-street banks. Second, Onwurah’s remit is innovation, science and digital infrastructure and yet she slurs a company that has used science and digital infrastructure to innovate. The firm is expanding into the US and is on course to become a billion-dollar company next year.

The good news is that the government will soon have a Wonga-friendly chief scientific adviser. Mark Walport is at present the director of the Wellcome Trust, the UK’s largest scientific and medical research charity and an investor in Wonga. When Creasy challenged Walport about this, he replied that he finds Wonga “extremely engaging”, with a good business model and a willingness to listen to feedback.

This bodes extremely well for Walport’s stint as the UK’s most influential scientist. Clearly, he’s not populist, he’s not swayed by conflicts with authority and he’s not averse to a bit of level-headed thinking.

Coming round

If Onwurah comes round, she and Walport might even usher in the age of Wonga science. This would be open to no-fuss funding of projects and people that are currently considered unfundable, ending the pyramid scheme that makes life easy for established professors and near-impossible for those trying to become established. It would reward people who cross disciplines to achieve optimum productivity (one of Wonga’s co-founders, Jonty Hurwitz, trained as a mathematician and physicist and then became a software engineer and entrepreneur). Pursuing interdisciplinary research is widely known as a fast track to the funding wilderness.

Wonga science would present straight-talking science advice to government and pursue research that has no useful application in sight. It would also encourage scientists to take things we already have and find entirely new purposes for them. Most appealing, it might show us gaps in our scientific research that no one even realised were there. The Wonga model might finally make science work for everyone.

 

Michael Brooks holds a PhD in quantum physics. He writes a weekly science column for the New Statesman, and his most recent book is At the Edge of Uncertainty: 11 Discoveries Taking Science by Surprise.

This article first appeared in the 17 December 2012 issue of the New Statesman, Will Europe ever go to war again?

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It’s 2016, so why do printers still suck?

Hewlett Packard recently prevented third-party cartridges from working in their printers, but this is just the latest chapter of home printing's dark and twisted history. 

In order to initiate their children into adulthood, the Sateré-Mawé tribe in the Brazilian Amazon weave stinging ants into gloves and ask teenage boys to wear them for a full ten minutes. The British have a similar rite of passage, though men, women, and children alike partake. At one point in their short, brutal little lives, every citizen must weep at the foot of a printer at 2am, alternatively stroking and swearing at it, before falling into a heap and repeating “But there is no paper jam” 21 times.

There are none alive that have escaped this fate, such is the unending crapness of the modern home printer. And against all odds, today printers have hit the news for becoming even worse, as a Hewlett Packard update means their machines now reject non-branded, third-party ink cartridges. Their printers now only work with the company’s own, more expensive ink.

Although it’s surprising that printers have become worse, we’re already very used to them not getting any better. The first personal printers were unleashed in 1981 and they seemingly received the same treatment as the humble umbrella: people looked at them and said, “What? No, this? No way this can be improved.”

It’s not true, of course, that printing technology has stagnated over the last 35 years. But in a world where we can 3D print clitorises, why can’t we reliably get our tax returns, Year 9 History projects, and insurance contracts from our screens onto an A4 piece of paper in less than two hours?

It’s more to do with business than it is technology. Inkjet printers are often sold at a loss, as many companies decide instead to make their money by selling ink cartridges (hence HP’s latest update). This is known as a “razor and blades” business model, whereby the initial item is sold at a low price in order to increase sales of a complementary good. It explains why your ink is so expensive, why it runs out so quickly, and the most common complaint of all: why your cyan cartridge has to be full in order to print in black and white.

But technology is complicit in the crime. HP’s new update utilises the chips on ink cartridges to tell whether a refill is one of their own, and have also previously been used to region-block cartridges so they can’t be sold on in other countries. Those little chips are also the thing that tells the printer when your ink is empty. Very good. Fine. Except in 2008, PC World found that some printers will claim the cartridges are empty when they are actually nearly half-full.

Back to business. Because this profit models means companies sell printers for so little, quality inevitably suffers. If they’re not selling them for much, companies will naturally try to keep the costs of making their printers down, and this is the reason for your “Load paper in tray two”s, your “Paper jam”s and your “Would you like to cancel this print job? Nope, sorry, too late, here are 100 copies.”

So why are printers bad at networking? This isn’t a set up to a lame joke (unless the joke is, of course, your life as you try to get your wireless printer and your PC to connect). There doesn’t seem to be a definitive answer to this, other than the fact that Bluetooth is still fairly patchy anyway. Some errors, just as you suspected, happen for no bloody damn good bloody reason at all.

On a bigger scale, the printers in your office are difficult because they work harder than you ever have. It’s a stressful job, for sure, and this naturally comes with errors and jams. The reason they are so hard to fix after the inevitable, however, again comes back to capitalism. Because printers don’t have a universal design, most companies will protect theirs, meaning you can’t know the specifics in order to fix a device yourself. This way, they also make money by sending out their own personal technicians.

Thankfully, although every personal printer you’ve ever bought seems to be on collaborative quest to drive you to madness, there is an easy fix. Buy a laser printer instead. Though the device and the replacement toner cartridges are more expensive, in the long-run you’ll most likely save money. In the meantime, there's only one solution: PC load letter. 

Amelia Tait is a technology and digital culture writer at the New Statesman.