Doing science the Wonga way

The model used by the payday loans company might finally make science work for everyone. Could we be about to enter the age of Wonga science?

Occasionally a corporate entity tries to get science done its way. Google, for instance, sponsors various researchers to find out whether their worthy, planet-improving idea can work. But what would we get if the payday loans company Wonga.com sponsored science?

It’s not an idle question. Just recently, up in committee room 17 of the House of Commons, Chi Onwurah, Labour’s science minister, gathered academics and asked for thoughts on the public role of science and how we should fund it. The responses weren’t terribly conclusive or enlightening. But one interesting thing came up – the origins of Wonga.

Wonga’s eye-watering prices (borrowing £400 for 28 days will cost you £117.48, for example) have been the subject of questions downstairs in the Commons and the Lords. Stella Creasy MP is trying to get the Financial Services Authority to cap the rate of interest a company can charge. She is supported in the other chamber by the future archbishop of Canterbury, who has called Wonga’s business model “morally wrong”.

Apparently the algorithm behind Wonga.com was originally developed to detect banking fraud. The subtext in Onwurah’s meeting was clear – Wonga is an evil application of perfectly good algorithms, and if someone had said those algorithms could lead to Wonga questions would have been asked of those funding their development. Especially, perhaps, if Onwurah were in charge. When Wonga ploughed £24m into Newcastle Football Club in exchange for on-shirt advertising, Onwurah, MP for Newcastle Central, expressed outrage. She called Wonga a source of “debt and misery”.

There are two reasons to take issue with this. First, many people are clearly happy to pay hundreds of pounds for a short-term loan. Wonga’s reported customer satisfaction is above Apple’s and far above that recorded by any of the high-street banks. Second, Onwurah’s remit is innovation, science and digital infrastructure and yet she slurs a company that has used science and digital infrastructure to innovate. The firm is expanding into the US and is on course to become a billion-dollar company next year.

The good news is that the government will soon have a Wonga-friendly chief scientific adviser. Mark Walport is at present the director of the Wellcome Trust, the UK’s largest scientific and medical research charity and an investor in Wonga. When Creasy challenged Walport about this, he replied that he finds Wonga “extremely engaging”, with a good business model and a willingness to listen to feedback.

This bodes extremely well for Walport’s stint as the UK’s most influential scientist. Clearly, he’s not populist, he’s not swayed by conflicts with authority and he’s not averse to a bit of level-headed thinking.

Coming round

If Onwurah comes round, she and Walport might even usher in the age of Wonga science. This would be open to no-fuss funding of projects and people that are currently considered unfundable, ending the pyramid scheme that makes life easy for established professors and near-impossible for those trying to become established. It would reward people who cross disciplines to achieve optimum productivity (one of Wonga’s co-founders, Jonty Hurwitz, trained as a mathematician and physicist and then became a software engineer and entrepreneur). Pursuing interdisciplinary research is widely known as a fast track to the funding wilderness.

Wonga science would present straight-talking science advice to government and pursue research that has no useful application in sight. It would also encourage scientists to take things we already have and find entirely new purposes for them. Most appealing, it might show us gaps in our scientific research that no one even realised were there. The Wonga model might finally make science work for everyone.

 

Michael Brooks holds a PhD in quantum physics. He writes a weekly science column for the New Statesman, and his most recent book is At the Edge of Uncertainty: 11 Discoveries Taking Science by Surprise.

This article first appeared in the 17 December 2012 issue of the New Statesman, Will Europe ever go to war again?

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The one where she turns into a USB stick: the worst uses of tech in films

The new film Worst Tinder Date Ever will join a long tradition of poorly-thought-through tech storylines.

News just in from Hollywood: someone is making a film about Tinder. What will they call it? Swipe Right, perhaps? I Super Like You? Some subtle allusion to the app’s small role in the plotline? Nope – according to Hollywood Reporterthe film has been christened Worst Tinder Date Ever.

With the exception of its heavily branded title (You’ve Got Gmail, anyone?), Worst Tinder Date Ever follows neatly in the tradition of writers manhandling tech into storylines. Because really, why does it matter if it was a Tinder date? This “rom com with action elements” reportedly focuses on the couple’s exploits after they meet on the app, so the dogged focus on it is presumably just a ploy to get millennial bums on cinema seats.  

Like the films on this list, it sounds like the tech in Worst Tinder Date Ever is just a byword for “modern and cool” – even as it demonstrates that the script is anything but.

Warning: spoilers ahead.

Lucy (2014)

Scarlett Johansson plays Lucy, a young woman who accidentally ingests large quantities of a new drug which promises to evolve your brain beyond normal human limits.

She evolves and evolves, gaining superhuman powers, until she hits peak human, and turns into first a supercomputer, and then a very long USB stick. USB-Lucy then texts Morgan Freeman's character on his fliphone to prove that: “I am everywhere.”

Beyond the obvious holes in this plotline (this wouldn’t happen if someone’s brain evolved; texting a phone is not a sign of omnipotence), USB sticks aren’t even that good – as Business Insider points out: “Flash drives are losing relevance because they can’t compete in speed and flexibility with cloud computing services . . . Flashdrives also can’t carry that much information.”

Star Wars: The Force Awakens (2015)

If you stare at it hard enough, the plotline in the latest Star Wars film boils down to the following: a gaggle of people travels across space in order to find a map showing Luke Skywalker’s location, held on a memory stick in a drawer in a spherical robot. Yep, those pesky flash drives again.

It later turns out that the map is incomplete, and the rest of it is in the hands of another robot, R2-D2, who won’t wake up for most of the film in order to spit out the missing fragment. Between them, creator George Lucas and writer and director JJ Abrams have dreamed up a dark vision of the future in which robots can talk and make decisions, but can’t email you a map.

Willy Wonka and the Chocolate Factory (1971)

In which a scientist uses a computer to find the “precise location of the three remaining golden tickets sent out into the world by Willy Wonka. When he asks it to spill the beans, it announces: “I won’t tell, that would be cheating.


Image: Paramount Pictures. 

The film inhabits a world where artificial intelligence has been achieved, but no one has thought to pull Charlie's poor grandparents out of extreme poverty, or design a computer with more than three buttons.

Independence Day (1996)

When an alien invasion threatens Earth, David Levinson (Jeff Goldblum) manages to stop it by hacking the alien spaceship and installing a virus. Using his Mac. Amazing, really, that aliens from across the universe would somehow use computing systems so similar to our own. 

Skyfall (2012)

In the Daniel Craig reboot of the series, MI6’s “Q” character (played by Ben Whishaw) becomes a computer expert, rather than just a gadget wizard. Unfortunately, this heralded some truly cringeworthy moments of “hacking” and “coding” in both Skyfall and Spectre (2014).

In the former, Bond and Q puzzle over a screen filled with a large, complex, web shape. They eventually realise it’s a map of subterranean London, but then the words security breach flash up, along with a skull. File under “films which make up their own operating systems because a command prompt box on a Windows desktop looks too boring”.

An honourable mention: Nelly and Kelly Rowland’s “Dilemma” (2009)

Not a movie, but how could we leave out a music video in which Kelly Rowland texts Nelly on a Microsoft Excel spreadsheet on a weird Nokia palm pilot?


Image: Vevo.

You’ll be waiting a long time for that response, Kelly. Try Tinder instead.

Barbara Speed is a technology and digital culture writer at the New Statesman and a staff writer at CityMetric.