Tech has a white dude problem, and it doesn't get better by not talking about it

The organisers of the British Ruby Conference have cancelled the event due to their failure to invite a diverse speaker line-up.

The British Ruby Conference announced, last night, that the 2013 event would be cancelled, because of a furore stemming from one developer's reaction:

Ruby is a programming language, developed in the mid-1990s, which has gained a lot of popularity in recent years as the basis of a framework used for building web applications. As with programming in general, the Ruby community undoubtedly skews heavily male, and the conference – known as "BritRuby" – cites that in its defence.

In their official explanation for why the decision was made to not put on the 2013 event, the BritRuby organisers write:

We wanted innovative ideas and we whole-heartedly pushed everyone that submitted a proposal to think outside the box. Our selection process was the content and nothing more. Not the individuals gender, race, age or nationality. It’s about community…

The Ruby community has been battling with issues of race and gender equality. We at Brit Ruby were well aware of this fundamental and important issue. This was one of the reasons why we encouraged everyone to submit a speaker proposal.

It is often the case with situations like this that those under attack cite the belief that they picked the line-up based entirely on quality. For instance, it remains true that orchestras are dominated by men, and for years, explanations were given about how only men had the strength, or control, or innate musicality to play certain instruments, and so on.

Yet as orchestras gradually introduced blind auditions – actually picking the line-up based purely on quality – the gender balance shifted. And it appears much the same may be true of technology. Josh Susso, the developer whose tweet sparked the whole discussion which ended up leading to the conference being pulled, ran his own ruby conference in San Francisco, GoGaRuCo, which had a completely blind selection process.

As a result of that, and explicitly reaching out to women's programming groups, the slate of speakers was a quarter women. Even though it may be easier in a city like San Francisco, it is possible.

Sadly, the debate around BritRuby's monoculture led, according to the statement, to their sponsors getting spooked after accusations of sexism and racism threatened to toxify the brand. With uncertain sponsorship and personal liabilities, the organisers were forced to cancel.

They did not go out in a blaze of glory.

Sean Handley, who has run previous conventions with the BritRuby team but was not involved in this one, posted his own take on the situation which is slightly more self-pitying than the official one:

Yes, gender equality and racial equality are important. But the team's motives were to get the best speakers who were able to make it to Manchester. Turns out, a lot of the famous Rubyists are white guys and all of the ones who said they'd like to come were, indeed, white guys.

Making an issue out of that is, frankly, misguided. Adding a token minority speaker is offensive to that speaker, it says "You're here because you tick a box - not because you're skilled." It doesn't matter who speaks at a conference, as long as they're capable, interesting and relevant. That's what matters: content, not style.

Even that defence starts getting a bit uncomfortable in the end. If you are defending your all-white, all-male speaker line-up by saying that you only wanted the "best speakers", it's hard for non-white, non-male people to not infer that they are considered sub-par. Saying that the only way to fix the problem would be to add "token" speakers makes it sound like there are no non-token speakers worth inviting.

And saying that "it doesn't matter who speaks at a conference, as long as they're capable, interesting and relevant" is plainly untrue: it does matter, to a hell of a lot of people, and if you set out to be a leading voice in your community, you owe it to yourself and that community to try and make it a better group to be in.

Some – not all – elements of that community sorely need help, judging by the comments beneath Handley's post.

The whole event ruined for everyone but a few narrow minded individuals.

Yes. The people who want not all-white-male-speakers are narrow minded.

Next thing would be people complaining about the lack of Unicorns on the conferences.

Women in tech: Literally Imaginary, apparently.

[Quoting an earlier commenter] I feel this needs to happen more and more so Conference organizers are forced to start considering diversity from the beginning and initiate programs or reach out to more non-white-males to speak

While we're at it, let's make sure to throw in a few over-50s, a disabled woman and a couple of homosexuals. We need to focus on diversity after-all.

Where is the line?

Oh no! Gay people might be at the conference?!

Seriously, this whole equality crap is… crap! One thing is when there are cases where women are not treated fairly (not good) or abused (very bad), but equality is a non-issue for most of us in the Western world. In cases where exploitation or abuse are confirmed, society should act for sure, but the reality is men and women are not equal in many ways. It's not that one is better and the other is worse is that, quite simply, we're different. I see plenty of "Women Seminars" (not very "Men Seminars" I should add) and I don't see anyone rushing those asking for "equality" or "lack of men on these".

I'm done here.

Update: Changed the headline slightly, and corrected the reference to Sean Handley

Photograph: 2013.britruby.com

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Clickbaiting terror: what it’s like to write viral news after a tragedy

Does the viral news cycle callously capitalise on terrorism, or is it allowing a different audience to access important news and facts?

On a normal day, Alex* will write anywhere between five to ten articles. As a content creator for a large viral news site, they [Alex is speaking under the condition of strict anonymity, meaning their gender will remain unidentified] will churn out multiple 500-word stories on adorable animals, optical illusions, and sex. “People always want to read about sexuality, numbers of sexual partners, porn habits and orgasms,” says Alex. “What is important is making the content easily-digestible and engaging.”

Alex is so proficient at knowing which articles will perform well that they frequently “seek stories that fit a certain template”. Though the word “clickbait” conjures up images of cute cat capers, Alex says political stories that “pander to prejudices” generate a large number of page views for the site. Many viral writers know how to tap into such stories so their takes are shared widely – which explains the remarkably similar headlines atop many internet articles. “This will restore your faith in humanity,” could be one; “This one weird trick will change your life…” another. The most cliché example of this is now so widely mocked that it has fallen out of favour:

You’ll never believe what happened next.

When the world stops because of a tragedy, viral newsrooms don’t. After a terrorist attack such as this week’s Manchester Arena bombing, internet media sites do away with their usual stories. One day, their homepages will be filled with traditional clickbait (“Mum Sickened After Discovery Inside Her Daughter’s Easter Egg”, “This Man’s Blackhead Removal Technique Is A Complete And Utter Gamechanger”) and the next, their clickbait has taken a remarkably more tragic tone (“New Footage Shows Moment Explosion Took Place Inside Manchester Arena”, “Nicki Minaj, Rihanna, Bruno Mars and More React to the Manchester Bombing”).

“When a terrorist event occurs, there’s an initial vacuum for viral news,” explains Alex. Instead of getting reporters on the scene or ringing press officers like a traditional newsroom, Alex says viral news is “conversation-driven” – meaning much of it regurgitates what is said on social media. This can lead to false stories spreading. On Tuesday, multiple viral outlets reported – based on Facebook posts and tweets – that over 50 accompanied children had been led to a nearby Holiday Inn. When BuzzFeed attempted to verify this, a spokesperson for the hotel chain denied the claim.

Yet BuzzFeed is the perfect proof that viral news and serious news can coexist under the same roof. Originally famed for its clickable content, the website is now home to a serious and prominent team of investigative journalists. Yet the site has different journalists on different beats, so that someone writes about politics and someone else about lifestyle or food.

Other organisations have a different approach. Sam* works at another large viral site (not Buzzfeed) where they are responsible for writing across topics; they explains how this works:  

“One minute you're doing something about a tweet a footballer did, the next it's the trailer for a new movie, and then bam, there's a general election being called and you have to jump on it,” they say.

Yet Sam is confident that they cover tragedy correctly. Though they feel viral news previously used to disingenuously “profiteer” off terrorism with loosely related image posts, they say their current outlet works hard to cover tragic news. “It’s not a race to generate traffic,” they say, “We won't post content that we think would generate traffic while people are grieving and in a state of shock, and we're not going to clickbait the headlines to try and manipulate it into that for obvious reasons.”

Sam goes as far as to say that their viral site in fact has higher editorial standards than “some of the big papers”. Those who might find themselves disturbed to see today’s explosions alongside yesterday’s cats will do well to remember that “traditional” journalists do not always have a great reputation for covering tragedy.

At 12pm on Tuesday, Daniel Hett tweeted that over 50 journalists had contacted him since he had posted on the site that his brother, Martyn, was missing after the Manchester attack. Hett claimed two journalists had found his personal mobile phone number, and he uploaded an image of a note a Telegraph reporter had posted through his letterbox. “This cunt found my house. I still don't know if my brother is alive,” read the accompanying caption. Tragically it turned out that Martyn was among the bomber's victims.

Long-established newspapers and magazines can clearly behave just as poorly as any newly formed media company. But although they might not always follow the rules, traditional newspapers do have them. Many writers for viral news sites have no formal ethical or journalistic training, with little guidance provided by their companies, which can cause problems when tragic news breaks.

It remains to be seen whether self-policing will be enough. Though false news has been spread, many of this week’s terror-focused viral news stories do shed light on missing people or raise awareness of how people can donate blood. Many viral news sites also have gigantic Facebook followings that far outstrip those of daily newspapers – meaning they can reach more people. In this way, Sam feels their work is important. Alex, however, is less optimistic.

“My personal view is that viral news does very little to inform people at times like this and that trending reporters probably end up feeling very small about their jobs,” says Alex. “You feel limited by the scope of your flippant style and by what the public is interested in.

“You can end up feeding the most divisive impulses of an angry public if you aren’t careful about what conversations you’re prompting. People switch onto the news around events like this and traffic rises, but ironically it’s probably when trending reporters go most into their shells and into well-worn story formats. It’s not really our time or place, and to try and make it so feels childish.”

Amelia Tait is a technology and digital culture writer at the New Statesman.

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