Rumours of imminent split as physicists declare Higgs particle “boring”

Daily Mail offers ray of hope to the couple.

Maybe it was just a summer romance. After all those public appearances together back in July, physicists are now getting bored with the Higgs boson.

This week we’ve had the first announcement of new results since that “we’re madly in love” moment. The relationship between physics and the Higgs looked “nearly perfect” according to Scientific American. The Higgs was “exciting”, according to the Guardian. There were even hints of "exotic" goings on.

However, close friends of the couple, who gathered this week at the Hadron Collider Physics symposium in Kyoto, Japan, say that physics is just not that into the Higgs boson any more. New Scientist says the particle is no fun: it’s “maddeningly well-behaved”.

The Guardian goes further, reporting that physics is finding its former sweetheart the “most boring” a Higgs particle could be. Clearly, physics was hoping for a kooky, Zooey Deschanel kind of a boson. But, as the Guardian puts it, “there is nothing peculiar about the particle's behaviour.”

It turns out the Higgs doesn’t have any hidden depths. There are no tantalising secrets to tease out. The boson has nothing to say about the universe that physics didn’t already know. Spending time together is turning out to be a chore for physics.

The relationship won’t have been helped by physics tomcatting around looking for something new. Physics now claims other particles were always going to be far more interesting than the “plain-old” Higgs (Scientific American again).

The big hope was for a hook-up with “supersymmetric” particles. These, though, have been playing hard to get. Searches for supersymmetry have drawn a blank, leaving physics with no prospects other than enduring a long-term relationship with the Higgs boson. As physicist Jon Butterworth observes, it’s “a bit disappointing”.

The one ray of hope comes from the Daily Mail, which somehow interpreted the supersymmetry results as “dramatic particle reshaping that could push back the frontiers of physics”. In Mail World, there’s clearly no relationship so broken that radical surgery can’t fix it.

 

The Higgs boson is “maddeningly well-behaved”.

Michael Brooks holds a PhD in quantum physics. He writes a weekly science column for the New Statesman, and his most recent book is At the Edge of Uncertainty: 11 Discoveries Taking Science by Surprise.

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Fark.com’s censorship story is a striking insight into Google’s unchecked power

The founder of the community-driven website claims its advertising revenue was cut off for five weeks.

When Microsoft launched its new search engine Bing in 2009, it wasted no time in trying to get the word out. By striking a deal with the producers of the American teen drama Gossip Girl, it made a range of beautiful characters utter the words “Bing it!” in a way that fell clumsily on the audience’s ears. By the early Noughties, “search it” had already been universally replaced by the words “Google it”, a phrase that had become so ubiquitous that anything else sounded odd.

A screenshot from Gossip Girl, via ildarabbit.wordpress.com

Like Hoover and Tupperware before it, Google’s brand name has now become a generic term.

Yet only recently have concerns about Google’s pervasiveness received mainstream attention. Last month, The Observer ran a story about Google’s auto-fill pulling up the suggested question of “Are Jews evil?” and giving hate speech prominence in the first page of search results. Within a day, Google had altered the autocomplete results.

Though the company’s response may seem promising, it is important to remember that Google isn’t just a search engine (Google’s parent company, Alphabet, has too many subdivisions to mention). Google AdSense is an online advertising service that allows many websites to profit from hosting advertisements on its pages, including the New Statesman itself. Yesterday, Drew Curtis, the founder of the internet news aggregator Fark.com, shared a story about his experiences with the service.

Under the headline “Google farked us over”, Curtis wrote:

“This past October we suffered a huge financial hit because Google mistakenly identified an image that was posted in our comments section over half a decade ago as an underage adult image – which is a felony by the way. Our ads were turned off for almost five weeks – completely and totally their mistake – and they refuse to make it right.”

The image was of a fully-clothed actress who was an adult at the time, yet Curtis claims Google flagged it because of “a small pedo bear logo” – a meme used to mock paedophiles online. More troubling than Google’s decision, however, is the difficulty that Curtis had contacting the company and resolving the issue, a process which he claims took five weeks. He wrote:

“During this five week period where our ads were shut off, every single interaction with Google Policy took between one to five days. One example: Google Policy told us they shut our ads off due to an image. Without telling us where it was. When I immediately responded and asked them where it was, the response took three more days.”

Curtis claims that other sites have had these issues but are too afraid of Google to speak out publicly. A Google spokesperson says: "We constantly review publishers for compliance with our AdSense policies and take action in the event of violations. If publishers want to appeal or learn more about actions taken with respect to their account, they can find information at the help centre here.”

Fark.com has lost revenue because of Google’s decision, according to Curtis, who sent out a plea for new subscribers to help it “get back on track”. It is easy to see how a smaller website could have been ruined in a similar scenario.


The offending image, via Fark

Google’s decision was not sinister, and it is obviously important that it tackles things that violate its policies. The lack of transparency around such decisions, and the difficulty getting in touch with Google, are troubling, however, as much of the media relies on the AdSense service to exist.

Even if Google doesn’t actively abuse this power, it is disturbing that it has the means by which to strangle any online publication, and worrying that smaller organisations can have problems getting in contact with it to solve any issues. In light of the recent news about Google's search results, the picture painted becomes more even troubling.

Update, 13/01/17:

Another Google spokesperson got in touch to provide the following statement: “We have an existing set of publisher policies that govern where Google ads may be placed in order to protect users from harmful, misleading or inappropriate content.  We enforce these policies vigorously, and taking action may include suspending ads on their site. Publishers can appeal these actions.”

Amelia Tait is a technology and digital culture writer at the New Statesman.