Yesterday was China’s Mid-Autumn festival, a national holiday in the country that is marked with the giving away and eating of mooncakes. The mooncake tradition offers interesting insights into two trends affecting China’s economy at present: corruption and the environment.
The trial of Bo Xilai on charges of embezzlement, corruption and abuse of power has highlighted a broader malaise within China’s political establishment. His is the most high-profile corruption case, but one local government official nicknamed ‘Mr Watch’ was sentenced to 14 years in jail earlier this month after bloggers noticed the mismatch between his official salary and his impressive watch collection. Concerned at the rising public outrage, the government has attempted to clamp down on corruption and as the BBC notes , this is having an impact on mooncake sales.
Whereas in previous years deluxe boxes of mooncakes made with shark’s fin, bird’s nest, abalone or even gold or silver have been purchased by those keen to buy favours, this year mooncake sales are down, with shoppers opting for more modest mooncakes.
Another big challenge facing China is environmental damage and pollution. In January this year the air pollution in Beijing reached 40 times the limit the World Health Organisation deems safe. The World Bank estimates that environmental degradation is costing China 9% of its GDP, dragging down growth. Faced with public discontent, the Chinese government has decided to take action. This week it announced it would publish a list of the top 10 worst and best cities for air pollution each month.
A clampdown on political corruption could also have a surprisingly large impact on the environment. According to The Atlantic , the elaborate packaging on mooncakes accounts for one third of China’s waste a year, or 40 million tonnes. If this year’s anti-corruption drive really does result in a decrease in sales of elaborately wrapped mooncakes, this could have a considerable impact on the country’s overall waste production.
Should the Chinese government succeed in making long-term changes to China's mooncake eating habits, this would be a powerful indicator of its ongoing political might. No one likes making concessions when it comes to festive traditions.