Just in case you didn’t think your sex life had been colonised enough by market forces, along comes a new app that purports to tell you how good you are in the sack. Not only that, but the evocative tagline "Data. In Bed." conjures up feelings of such squirmy, throbbing erotic frisson that we’re not sure what to do with ourselves.
Notwithstanding the obvious criticism - which is that, if you suspect yourself of being crap in bed and are inclined to believe that sexual desire and enjoyment can be effectively be measured by an algorhythm, then your suspicions are probably correct – this app raises many, many questions. Such as: why have they named it "Spreadsheets", after the one of the least sexy inventions ever created by man? Spread . . . sheets. Oh, oh . . . wait . . . we see what you’ve done there.
Measuring as it does such performance indicators as duration, noise level and "thrusts per minute", it would perhaps be churlish to suggest that Spreadsheets is a piece of software designed by a man. However, it was probably was designed by a man. As any woman living in a post-Meg Ryan world knows (unless, of course, she is Rhiannon’s neighbour in Manor House, circa 2007), the amount of noise you make has absolutely no bearing on how good a particular shag is – in some cases, it can even be inversely proportional. As for thrusts per minute, well . . . we thought humping madly at your ladyfriend with the speed and enthusiasm of a Jack Russell was something most heterosexual men grew out of in their teens, but apparently not. The sample screenshot  shows a shag lasting approximately ninety minutes, with an "impressive", if somewhat enthusiastic, 119 TPM (thrusts per minute) count.
The apps’ users are given points based on the above criteria, which has us wondering whether you can actually lose points if you carry on for long enough for things to start chafing. Judging by the already extant assumptions the app’s creators have made about what constitutes prowess in the bedroom, we’re imagining not.
The point-scoring element gives the whole endeavour a competitive edge, casting female pleasure as a challenge, a mountain to be climbed - as it were. But before all you horny straight lads head off in search of orgasm mountain, a word of warning. The sample decibel level for desirable orgasmic noise given by the app is 102. According to the environmental noise chart we just googled, this level lies somewhere between that of a snowmobile and a flute. However, the maximum level permitted for a UK residential area between 11pm and 7am is 31db, putting it at the level of a "quiet library whisper". Just putting the information out there . . . we wouldn’t want your rapid thrusting to result in you getting fined by the council.
Sadly, the information is never collated and therefore we are unlikely to ever witness a Guardian data blog dedicated to a leader board of "the internet’s biggest thrusters". This app has surely been produced by men who have watched far too much internet porn, and therefore believe that a loud, gutteral moan the minute the tip touches the sides is reflective of enjoyment, regardless of whether the woman present is sporting the same, dead look behind the eyes.
Of course, were a woman to allocate the points then things would be very different ("Ten points for every minute of foreplay"; "twenty for every erogenous zone in the bag"; "Fifty points for not calling me a ‘dirty little whore’"), but not only are there not all that many women making apps (something that clearly needs to change), but the way we rate what constitutes "good" and "bad" in bed is not easily quantifiable, and varies from woman to woman. The fact that the female orgasm is as difficult to put in a box as a limp erection has obviously led to the existence of the app in the first place. Some men must think they need it, but fellas, believe us when we tell you that you don’t, even if you’re insecurities prove true and your moves genuinely are rubbish. Because, as all the best lays know, really all you have to do is telepathically ask the woman what she wants, and then do it.