They may be public enemy number one but you can't accuse the energy companies of being inept at public relations. Since their appearance in front of the energy select committee  two weeks ago, the Big Six have successfully moved the conversation about energy bills away from their own profits and practices and on to so-called green levies. But by promising to "roll back" these charges, the Prime Minister is marching to their tune and failing to get the best deal for consumers.
Energy companies like to blame anyone but themselves for rising energy prices. In announcing their inflation-busting price rises, energy companies were quick to focus on wholesale gas prices and the levies on bills for low carbon energy and fuel poverty reduction.
They were much quieter about their own rising profits and operating costs. Energy firms make a healthy 5 or 6 per cent  from their supply arms. They claim this is needed to make necessary investments but their own generation businesses report profits as high as 20 per cent .
Instead of scrutinising the acceptability of this level of profits in the energy supply industry, or questioning why operating costs appear to be spiralling upwards, the media have lapped up energy bosses describing green levies as a "stealth poll tax".
The only obfuscation, however, is by the energy companies themselves. New figures from Ofgem , released following a freedom of information request by IPPR, show that the two companies performing least well are those that have jacked up their energy prices the most. British Gas added £50 to consumers' bills for these charges but has delivered just 4, 6 and 9 per cent of its obligations . Scottish Power, by contrast, have delivered 24, 48 and 31 per cent and only raised green charges by £20.
If the money can be found, there is something to be said for moving green charges off energy bills and onto general taxation. That would make them more progressive. But a higher priority should be moving subsidies for low carbon generation off bills and onto taxation, because landowners and big companies are currently the big beneficiaries of this subsidy. Moving measures to improve fuel poverty should come second because these are at least partly progressive.
Regardless, the government now looks all but certain to do this at the oddly-named Autumn Statement on 5 December. If this is the case, it must ensure that this goes hand in hand with reform of its fuel poverty policy. The current policy is failing to get help to the intended recipients. As IPPR has shown , around 80 per cent of the policy budget, £434m of £540m, is being spent on homes that are not fuel poor. And 1.3 million fuel poor households are not eligible for any form or support.
Instead, we need a much more targeted approach to fuel poverty. The best approach is for local organisations to give out free assessments to work out who is fuel poor so that support reaches those who really need it. And to help everyone who is struggling with high energy bills, low interest loans for making energy efficiency improvements should be made widely available.