The government could be making a serious political blunder if it believes that talking tough on 'welfare' is enough for people to be persuaded that it’s "on the side of hardworking people ".
Hot on the heels of news from the latest British Social Attitudes survey that there has been a significant fall in the number of people who believe benefit payments are too high , the Child Poverty Action Group is today publishing YouGov polling  showing that the vast majority of the public believe the government is out of touch with families on low incomes and middle incomes.
Despite some of the harshest political rhetoric for years, widely seen as aimed at pitting the hard-pressed ('strivers') against benefit claimants ('skivers'), nearly seven in ten (69%) people think the coalition government does not understand the concerns of people on low incomes. This view is strongly supported by voters of all the main parties in the 2010 election, raising important questions about the limits of public support for the coalition’s cuts to social security.
Today, the Child Poverty Action Group is launching a campaign asking politicians – of all parties – to forget the stereotypes and remember that benefit claimants are 'People Like Us '.
As part of this, we’re inviting party leaders to watch a film we’re releasing of three ordinary people receiving benefits  talking about their concerns. It cannot be right that debates on the reform of the social security system - a major public service after all - have become obse ssed with misleading stereotypes, which have crowded out the reality of who really claims benefits and why they need this support.
It’s only from listening to the experiences of ordinary people that we can have a sensible debate and policies that promote jobs, tackle low pay, promote affordable housing and childcare and help families with the added costs of children. Policies that people want and need.
One of the truths that is regularly obscured by the myths and stereotypes is that the vast majority of claimants have worked, and will work again. If politicians are genuine about getting on side with 'hardworking people' they should talk more about strengthening social security, or the security of family finances, and put a stop to beating up on social security claimants.