Last Friday  Jan Moir of the Daily Mail tried to back up her article from the previous week , in which she described teenagers who receive EMA as "spoilt brats", by now saying that they have to "just get on with it". This was in response to our supporters contacting her and pointing out the many flaws in her article, such as why teenagers who receive EMA can't possibly be "spoilt brats" when 80 per cent of young people on EMA come from families where household income is below £21,000 a year.
In her initial article, Moir describes EMA as a "waste of time and public money", and claims – falsely – that it fails to get more young people from poorer backgrounds to stay in education after GCSEs. Numerous studies by respected independent bodies such as the Institute for Fiscal Studies (IFS) demonstrate that not only does EMA increase levels of participation in post-16 education, but that any costs are completely offset. In addition, the Audit Commission support this and claim that it saves UK taxpayers about £4bn a year, by preventing young people becoming Neets (not in education, employment or training).
The Daily Mail columnist, notorious for her comments after Stephen Gately's death, then went on to claim that teenagers on EMA spend all their money on "beer, ciggies and Pret A Manger sandwiches". In fact, the only research into what young people on EMA spend their money on, by the IFS, found that, instead, they gave anything left over to their families to help with groceries. In spite of the overall research to prove the opposite, the myth that EMA affords poor teenagers some sort of debauched rock'n'roll lifestyle of drink and drugs, has risen to the top of the debate.
Moir's claim that Labour planned to axe the scheme is also disingenuous, as the Save EMA  campaign successfully lobbied the last government to support EMA "up to and beyond" 2011 when the school leaving age is raised. But what was most telling was her complete vindication of Michael Gove, who she says for a long time thought it was a flop. Did she miss the last election where Gove said he would not scrap EMA ? But her admiration for him is deeper than this, as she says that if EMA went towards supporting "a thirst for classics" then she wouldn't mind the scheme.
It also explains why Michael Gove says his model pupil is Mark Zuckerberg, the founder of Facebook. Gove believes that Zuckerberg became a billionaire due to his mastery of ancient languages. Zuckerberg, however, did not take advantage of a skills gap in ancient Greek, but rather computer sciences.
More important to his success was his ability to get a further education. Zuckerberg was born into a middle-class family in leafy Ardesly Village in New York State, allowing him to walk to class every day, unlike many of the poorest teenagers in our country, who have to commute many miles to their college, and find the money to cover the fare rises.
Unfortunately, Jan Moir is not alone in the media in lacking knowledge of the ordinary people she purports to speak for. Paul Ross, speaking on his BBC London radio show, said to me :
This sounds brutal, and I've got four children in state education and I would love them to benefit from EMA, but actually cuts are happening across the board.
Ross disliked my question about how much he is gettting paid. Unless things are getting hard for BBC DJs, his salary would certainly put his kids above the threshold to claim EMA.
There have always been such faux-tribunes of the people, from Kelvin MacKenzie to Richard Littlejohn, who pretend to speak "common sense" like ordinary working people while picking up six-figure salaries. But what is actually scary is their monopoly of publicity, which allows them to sidestep the facts and prop up myths on issues such as EMA, which is vital to working-class teenagers. Sadly, the only people who are truly "spoilt", it seems to me, are Jan Moir and her ilk.
James Mills is a Labour Party researcher and activist.