It is tempting to laugh at attempts to “cure” gay people – the more outlandish techniques include lingering hugs with “ex-gay” therapists, massages with members of the same sex, spending hours in rugby scrums (I’m not kidding), and standing naked in front of the mirror touching yourself and affirming your heterosexuality. And, today, it is tempting to do a little dance at the latest news and assume the madness is all over.
The Coca-Cola of gay “cure” organisations, Exodus International, which has been inflicting so-called conversion therapy (or reparative therapy) for nearly 40 years, in 260 ministries around the world, has not only apologised  for the “pain and hurt” it has caused, but has shut down.
“For quite some time we’ve been imprisoned in a worldview that’s neither honoring toward our fellow human beings, nor biblical," admitted Alan Chambers, president of the organisation. “I am profoundly sorry.”
The announcement caused such a frenzy of interest that, in apt symbolism, Exodus’s website, just like its therapeutic techniques, didn’t work. They can’t even cure their server.
There is never a single moment when an ideology dies, but this is the fall of the Berlin Wall for the conversion therapy industry. Evidence has pick-axed the movement into pitiful rubble. This is 1989. And just as then, a succession of incidents over the preceding year created an unstoppable slide.
In April 2012, John Paulk, one of the leaders of the US conversion therapy racket, announced: “I do not believe that reparative therapy changes sexual orientation; in fact, it does great harm.”
The following month, Dr Robert Spitzer, a prominent American psychiatrist whose 2001 study into reparative therapy was used as evidence by the entire industry to support its efficacy, denounced his own findings .
“I believe I owe the gay community an apology,” he wrote. “I also apologise to any gay person who wasted time and energy undergoing some form of reparative therapy because they believed that I had proven that reparative therapy works.”
Spitzer was to conversion therapists what Dr Andrew Wakefield was to MMR-dodgers. And so, two months later, came the next acid attack: Alan Chambers (him again) admitted that conversion therapy didn’t work in “99.9%” of cases. The ensuing schisms between erstwhile mutually supportive organisations were loud and bloody, culminating in Joseph Nicolosi, founder of NARTH (National Association for Research and Therapy of Homosexuality) – the Pepsi of the gay cure industry – to concede:
“I have never said I could cure someone completely from homosexuality… homosexual attractions will persist to someone degree throughout a person’s lifetime.”
California banned conversion therapy for minors in September and then, as if to illustrate how twisted and hypocritical the industry is, conversion therapist Ryan J Muelshauser was charged with sexually assaulting men he had been helping to “break away from gay life”. His methods allegedly included  cupping their genitals and asking that they masturbate in front of him.
In Britain, nails were flying into the gay cure coffin at a similar rate. When, in April, I revealed  that a conversion therapy organisation, Core Issues, had taken out adverts to appear on the side of buses reading, “Not gay! Ex-gay, post-gay and proud. Get over it!” Boris Johnson banned them, sparking widespread coverage. (Even a broken clock is right twice a day).
Five months later, after a two-and-a-half year fight, my case against Lesley Pilkington, a therapist who had attempted to make me straight  while I was undercover investigating conversion therapy, finally concluded. She became the first therapist in history to be struck off  for trying to treat a client’s homosexuality. Pilkington’s professional body, the British Association for Counselling and Psychotherapy (BACP), described her as  “reckless”, “disrespectful”, “dogmatic” and “unprofessional”. Not least because she suggested I had been sexually abused by a member of my family, and that’s why I turned out gay. It didn’t help her case that she had prayed to God during the sessions to bring these bogus abuse memories to the surface.
Every mental health body came out attacking conversion therapy. The BMA passed a motion condemning it. The BACP released a position statement against it for the first time.
That Pilkington was also attached to an NHS GP and, she said, had been getting clients for her work through the practice, caused a particular uproar, leading to the most recent nail.
This week, 25 MPs signed an Early Day Motion  declaring, “attempts to cure or change a person’s sexual orientation is both ineffective and potentially extremely harmful,” so that “NHS medical professionals cannot inflict this cruel treatment on their patients”.
But, alas, the motion has no teeth, as the Coalition shelved Labour’s plans to regulate psychotherapy. Currently anyone can say they’re a therapist with not a jot of training or experience. And trying to ban a practice by those ungoverned by state or law is like trying to ban murder on Mars.
And so, the end of Exodus might spell conversion therapy’s demise but, though tempting, I can’t quite cheer yet – just as I stopped laughing about gay cures the moment I saw them in practise. You don’t need to read the studies by psychologists such as Shidlo and Shroeder (2002) to know the damage done by telling gay people they are sick, broken, perverted and pathological, or the long-term harm caused by brainwashing the vulnerable into believing that one of their most profound instincts is mutable. You simply have to see the self-harm marks and hear about the suicide attempts.
As for cheering: in the West conversion therapy may be gasping for breath, but in parts of Africa, the Middle East and South East Asia it is flourishing. This does not just mean LGBT people leading lives of unerring misery. It means gay people die.
In 2009, evangelical gay cure advocate Scott Lively went to Uganda and was granted a four-hour reception at its parliament, where he delivered a thundering speech about the dangers of homosexuality. It led directly to the so-called “Kill the Gays” death penalty bill currently still on the table.
Exodus International might be profoundly sorry for the harm it’s done but the ripples are now way beyond its reach. Only we, with evidence, with protest, with political intervention, can attempt to stop them.