A quarterly with aims of tapping into the high-end market of men's magazines is set to launch early next month.
The independently published title - called Port - aims to take on the sector with a roster of high-profile contributors.
Samantha Morton, Jon Snow, Hanif Kureishi, and the former director of the Institute of Contemporary Arts Ekow Eshun will all contribute to the launch edition of the magazine.
Port is the brainchild of Dan Crowe, founding editor of Zembla and former literary editor of Another Magazine, and designers Matt Wiley and Kuchar Swara, who have each contributed funding to get the magazine into print.
Crowe, who will edit the magazine, told Press Gazette that Port wanted to pitch itself against GQ and Esquire by turning a sharp eye on the contemporary world, something he thinks men's magazines are currently failing to do.