A French magazine claims to have topless photos of the Duchess of Cambridge (formerly known to the world as Kate Middleton) although only the BBC appears to have seen them. The news will, no doubt, provoke all the usual comments about privacy and public interest whether they turn out to be genuine or not, but it has already initiated a torrent of internet searches by people wishing to see for themselves.
However, some are already hijacking this prurient curiosity about what's in the Duchess of Cambridge's bra.
With this tweet, @hornery  sucked them in...
OMG - Kate's topless pix!!!! yfrog.com/hsxu4slj 
— andrew hornery (@hornery) September 14, 2012 
...and then presented this image:
Here's how @tokyo_sexwhale  baited the searchers...
— Tokyo Sexwhale (@tokyo_sexwhale) September 14, 2012 
...So that they could look at this:
@Gideon_Osboner  went with this...
Topless picture of Kate Middleton twitter.com/Gideon_Osboner… 
— Giddy George Osborne (@Gideon_Osboner) September 14, 2012 
And @WelshDalaiLama  used a similar tactic...
EXCLUSIVE! Photo of Kate Middleton topless. twitter.com/WelshDalaiLama… 
— Dai Lama (@WelshDalaiLama) September 14, 2012 
The real pictures were apparently taken while Kate and William were on holiday at a relative's French chateau last week. BBC royal reporter Nicholas Witchell has been quoted  as saying that British papers were offered the long lens snaps last week but turned them down.
Whether they turn out to be genuine or not, the internet searches - and the parodies - will continue to flood in...
UPDATE 14/09/2012 10:45
Michael Moran (@TheMichaelMoran ) gets in touch to offer this:
You want to see the Princess Kate's tit picture? No need to thank me...... yfrog.com/nzs7gg 
— Michael Moran (@TheMichaelMoran) September 14, 2012 
His tit picture?