If Luis Suarez had wanted to endear himself to the players that helped put his name on the shortlist for the PFA Player of the Year award, his decision to sink his teeth into the arm of Chelsea’s Branislav Ivanovic  during yesterday’s 2-2 draw at Anfield has to go down as a poorly conceived thank you.
In the past, the Uruguayan has cited cultural differences as reason for some of his on-field indiscretions, but even he may struggle to convince the FA that biting others is how they say hello in Montevideo.
Suarez has already apologised publicly to Ivanovic, but it is likely to be far too little, far too late.
Due to his previous record and severity of his latest offence, Suarez will, in all likelihood, play no further part this season - meaning that he has a near four month break from competitive action before playing again in a Liverpool shirt in August.
Yet, once the dust has settled and the FA have thrown the book at Suarez for his second display of mind-boggling idiocy in the last 18 months, Liverpool Football Club will have to take a business decision on whether or not the 26-year-old should be sold in the summer.
It will be the shortest meeting of the off season.
The discussion will be simple. The former Ajax striker is one of the very few truly world class footballers playing on the red side of Stanley Park. Moralising is for others - Liverpool cannot afford to do away with their troublesome forward.
Were he ten years older with a patchy fitness record and little form to speak of, his bite would prove his footballing epitaph at Anfield. But whilst he maintains value, there is little chance that Brendan Rodgers will be forced accept any of the offers the club will receive this summer.
Chelsea’s handling of John Terry over the past decade is a perfect template for how Liverpool will deal with the Suarez situation.
The former England captain has been involved in a number of scandals which could have cost him his career at Stamford Bridge. Yet, 15 years after he first signed professional terms with Chelsea, he remains the club captain and revered by fans.
His behaviour on the pitch has, generally, been good but his off field indiscretions have been defended resolutely by a club condemned for having no moral backbone.
At 32 and with an equally chequered fitness record, Terry is no longer indispensible and may find that his comeuppance from a decade of misbehaving will come in the form of the club failing to offer him a new contract in 12 months time.
Quite simply, Terry is no longer worth the fuss and therefore not deserving of any further loyalty.
Despite being on a different plane of misconduct, Suarez’s qualities on the pitch will mean that he is far too valuable to be sold - particularly to a rival club. That particular decision could quite literally come back to bite them on the backside.
There will be those who argue that Liverpool have to take a stand “for the good of the game” but there are few fans who would forego Champions League qualification or domestic success to gain the moral high ground.
You don’t hear Fulham fans singing about finishing top of the Fair Play League.
That is not to say that Liverpool won’t be forced to sell. A fourth consecutive season outside of the Champions League will mean that Suarez himself might want to force through a transfer, allowing him to spend the best years of his career at the top table of European football rather than battling to get a hand on the tablecloth.
First and foremost, football is a business. Those calling for Suarez’s permanent exile would do well to remember that.