The pain experienced while watching Bula Quo! , the movie debut of Status Quo, can be dulled slightly by speculating about which stand-up comic will eventually get to demolish the film when it makes its inevitable appearance as part of the Bad Film Club. I saw a particularly fine Stewart Lee  takedown of King Arthur  at the Barbican six or seven years ago. But maybe applying the same treatment to Bula Quo! would be too easy, like shooting denim-clad fish in a barrel. For all its toe-curling awfulness, the film does exude a startling innocence; in fact, that naivety is bound up with how bad it is—the obliviousness to its own rough edges, the cavalier “will this do?” air which will always predominate whenever a project is engineered as a holiday first and a movie second. (This may not technically be the case, but it feels that way. More love is lavished on shooting the Fijian locations than ensuring that the screenplay makes sense or that the cast consistently exhibit vital signs.)
The conceit of the film is that Status Quo are in Fiji to play a show when their frontmen Francis Rossi and Rick Parfitt (you know—the ones who always knock heads for a chucklesome conversation in the middle of their guitar solos) witness a murder. Following this, they are pursued by thugs employed by a snarling crime boss. The good news? The villain is played by the US comic actor Jon Lovitz . The bad news? Lovitz looks lost and despondent and entirely unsure of where he is or what he’s supposed to be doing. He’s not the only one. When I say that Rossi and Parfitt are playing themselves, I wouldn’t want you to underestimate the skill required; perhaps only the likes of Daniel Day-Lewis or Christian Bale could render realistically a screen incarnation of the Quo legends. That job certainly seems beyond the talents of Rossi and Parfitt. But let’s not be too harsh. Can acting really be said to be poor when no visible attempt is being made to act in the first place? It’s an important philosophical conundrum.
My disappointment at Bula Quo! may seem strange, but I feel slightly as though I had a horse in this race. I’ve always been fond of films in which musicians and pop stars play versions of themselves. It doesn’t happen so much these days but think of the Dave Clark Five in John Boorman’s first film, Catch Us If You Can, or Madness in the underrated Take It Or Leave It. The latter picture has an endearing, improvisatory looseness right from the cobbled–together opening sequence  showing the band killing time at Gatwick by slapping Madness stickers on the backs of unsuspecting friends and members of the public alike.
And let’s not forget the film on which a thousand childhood dreams of the pop life were founded: Help!, which showed the Beatles all living in the same house . As if that wasn’t cool enough, each band member entered their shared abode through his own separate front door. Imagine how that would work for the Arcade Fire or So Solid Crew. (Or, for that matter, The Fall. Can you really picture Mark E Smith giving anyone else a door key?) There have been occasional examples of this anachronistic species of music film in recent decades—Spiceworld The Movie, the would-be trippy All Saints caper Honest, S Club 7's Seeing Double and the seriously strange Pet Shop Boys film It Couldn't Happen Here. Eminem and 50 Cent also starred in versions of their own rags-to-riches stories: 8 Mile and Get Rich or Die Tryin’ respectively.
But the most recent examples of pop stars branching out into cinema (the Jonas Brothers, Justin Bieber) have all been concert films or documentaries; even the upcoming One Direction movie , from Super Size Me director Morgan Spurlock, will be a behind-the-scenes job rather than, say, a fictional narrative in which the twinkle-eyed boys bring about peace in the Middle East (I’m just brainstorming here, you understand). Once the world claps eyes on Bula Quo! (or doesn’t), I know that this species of pop/film crossover has little chance of undergoing a resurgence. It’s a shame. I can’t be the only person who looks at Rizzle Kicks  or Dizzee Rascal and thinks: give those kids a movie.
Bula Quo! is released on Friday.