HealthNow New York Inc. (HealthNow) is engaged in providing healthcare services and funding arrangements to various companies and individuals. HealthNow provides health insurance products such as health maintenance organization plans, which offers coverage for routine physical exams, immunizations, child care and health care screenings. It also provides exclusive provider organization, point-of-service, preferred provider organization, and traditional/comprehensive plans, as well as Healthy NY, a state-sponsored program that provides health insurance for small businesses and their employees, sole proprietors, and uninsured individuals. The company also provides value added services which includes Personal Health Concierge, Worksite Wellness, Health Promotion Services, Behavioral Health Services, Disease and Care Management, Pharmacy Benefit Management, and Physician and Hospital Quality Incentive Plan. It is headquartered in New York, the US.