Blue Nile, Inc. (Blue Nile) is an e-retailer of diamonds and fine jewelry. The product line of the company includes loose diamonds, diamond engagement rings, diamond wedding rings, diamond anniversary rings, ear rings, pendants, diamond bracelets and other jewelry. In addition to it, Blue Nile also offers services such as free shipping services, warranty maintenance and others. Apart from its primary website, it has also other two websites as well including www.bluenile.ca , www.blenile.co.uk . The company along with its two subsidiaries principally operates in the US, UK and Canada. Blue Nile is headquartered in Seattle, Washington, United States.The company reported revenues of (U.S. Dollars) USD 295.33 million during the fiscal year ended 2008, a decrease of 7.50% from 2007. The operating profit of the company was USD 15.99 million during the fiscal year 2008, a decrease of 28.65% from 2007. The net profit of the company was USD 11.63 million during the fiscal year 2008, a decrease of 33.39% from 2007.