AA took another step in implementing its technology vision and commitment to broad fare availability. This effort is the continuance of the company's focus on enhancing its customers' travel experiences by offering products and services that can be customized and distributed through a wide range of distribution channels.

The new availability engine will provide inventory, pricing and shopping visibility, and will manage the various product and service choices customers want to consider as they customize their travel experience.

AA is a founding member of the oneworld Alliance. AA and American Eagle Airlines are subsidiaries of AMR Corporation.

Monte Ford, senior vice president of technology and CIO of AA, said: “The availability engine will serve as a hub for pricing, shopping and customization of AA's products and services. This technology lays the groundwork for the future of travel - with customized travel options as well as access to these options through every channel.”

Virasb Vahidi, chief commercial officer of AA, said: “This decision will usher in a new era of travel options and services for our customers, who are at the center of every decision we make.

“We are focused on the future of travel, including choices for our customers as well as the broad and effective distribution of our products and services through all of our distribution channels from AA.com to American's reservations, BusinessExtrAA program, global distribution systems, travel search engines, and traditional and online travel agencies for corporate and leisure travelers.”

Will the move benefit AA?

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