The research firm anticipates that North America and Western Europe will account for 50 percent of NFC payments market by value in 2014.
Following on from the Orange Mobile Payments service launch in the UK, 2011 and 2012 are expected to be banner years for NFC service rollouts.
The research firm concluded that prospects for NFC have improved markedly in the last half year. This has resulted in a vibrant sector with significant potential to make peoplesâ€™ lives easier by simplifying lower value payments whilst also offering a range of exciting retail possibilities including coupons and promotional offers. Together these elements form a compelling consumer proposition that will help to drive transaction frequency and value.
Senior analyst David Snow said: "Based on our analysis and interviews with key industry players our view is that the next 18 months will see launches in up to 20 countries. As a result Juniper is forecasting that North America and Western Europe together will exceed the Far East region in under three years based on transaction value."
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