These new ad placements provide immersive opportunities for advertisers to reach and engage their audience, and for publishers to monetize their video inventory.

The Lights Out ad unit is the latest in a series of new, interactive video advertising opportunities that gives viewers more control over their online viewing experience.

When the pre-roll ad begins playing, the publisher’s website content automatically dims to create a movie theater-style effect. Viewers can reverse this effect at any time while the ad is running by clicking on the Lights On/Off watermark.

Lights Out simulates a page take-over, making it ideal for advertisers who are interested in creating strong brand awareness. SideKick is a pre-roll that synchronizes design elements, such as animation or audio cues, with the companion banner.

FIRST5, the California Children and Families Commission, and their agency Fraser Communications, are using SideKick to educate viewers on the important role parents play in a child’s first years.

YuMe is also unveiling expanded View, a pre-roll, which is framed with a border image while the ad plays. Once the ad ends, the branded frame disappears. The Expanded View provides a more impactful branding impression by allowing an advertiser to further extend its message and branding experience beyond the confines of the video player.

Jayant Kadambi, co-founder and president of YuMe, said: “These new, in-stream ad units represent both our emphasis on continuing to build novel ad solutions that provide deeper consumer engagement and the advanced capabilities afforded by our ACE technology platform.”

Will the new units increase custom creative options for YuMe publishers?

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