Based in New York, Mr Bakish will report directly to Viacom president and CEO Philippe Dauman. He will continue to work closely with MTV Networks chairman and CEO, Judy McGrath, as well as with BET Networks Chairman and CEO, Debra Lee, and with Paramount Pictures chairman and CEO, Brad Grey.
Mr Bakish was previously president of MTV Networks International. In his new role, he will oversee Viacom's Media Networks properties that operate outside the US, including MTV Networks International, as well as BET Networks' international channels and non-premium Paramount branded networks.
Mr Bakish will also continue to serve as chairman of Viacom 18, the company's joint venture in India, and as a member of the boards of Viacom's joint ventures with BSkyB and Telecom Italia Media.
Mr Bakish has worked for Viacom in a variety of roles since joining the company in 1997. Before serving as president of MTV Networks International, he was Viacom's executive vice president, operations and Viacom Enterprises.
Previously, Mr Bakish served as executive vice president and COO of MTV Networks advertising sales and, prior to that, was senior vice president, planning, development and technology for Viacom. Before joining Viacom, he was a partner with Booz Allen & Hamilton in its Media and Entertainment practice.
Mr Dauman said: â€œThe development of our international business is a major priority and Bob is the ideal choice to lead the global charge for Viacom's media networks. Over his 14 years at the company, he has proven himself to be an outstanding strategist and a highly capable operational manager.â€
Will Mr Bakish's experience benefit the firm?
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