Two factors have motivated Mr. Sheer to make this statement: actual findings from more than ten already published annual global reports, all pointing towards modest improvements in 2009; and other reliable industry tracking indicators, such as those from the US Television Bureau of Advertising, which follows advertising revenues at stations and which have indicated an uptick in 2010.
Douglas Sheer, CEO and chief analyst of DIS Consulting Corporation, said: “The broadcasting and professional media industries are heading for a 4.8% increase overall in 2010. This growth forecast, although modest, is a sign that the industry, which has seen a devastatingly steep decline - an average of a 14% decline - in 2009 purchases, is on its way back up.
“All of the signs are coming up as positive towards a recovery in 2009. In addition to the forecast for broadcast, DIS is confident that other non-broadcast sales in the industry, such as in event video, mobile/OB and medical video will be even stronger in recovery, perhaps topping 7% next year as the entire industry rallies.”
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